Title: Brand & Digital Marketing Lead
Location: Columbus, OH (In-Office)
Employment Type: Full-Time, Salaried
Reports To: Marketing Manager
Compensation: Starting at $65,000, depending on experience
About Crew
Crew is a Columbus-based e-commerce company behind two distinctive hospitality brands, Crew® and Garny®.
Built from firsthand experience behind the bar, we create professional-grade barware and premium hospitality products that solve real challenges and help beverage programs operate at their best.
Our products serve bars, restaurants, cafés, hotels, and bartenders around the world.
About the Role
As Crew grows, we’re looking for an organized, versatile marketing professional to drive day-to-day execution across Crew® and Garny®.
Brand stewardship is central. You’ll ensure work from internal and third-party partners reflects the right voice, tone, messaging, and visual identity across email, web, paid media, and other customer touchpoints.
Working with the Marketing Manager, you’ll own campaigns and timelines, guide email execution, manage Shopify content, write and edit copy, review creative, and coordinate production across both brands.
What You’ll Do
Brand Stewardship & Marketing Operations
- Own marketing calendars across Crew® and Garny®, keeping campaigns, launches, deadlines, and approvals on track.
- Serve as a day-to-day brand steward for Crew® and Garny®, protecting each brand’s distinct voice, tone, messaging, and visual identity.
- Review work from agencies, freelancers, and third-party partners, providing clear, actionable feedback that moves projects efficiently toward approval and launch.
- Coordinate cross-channel campaigns and launches, ensuring copy, creative, web updates, approvals, and supporting assets are completed on schedule.
Email Marketing
- Own email campaign and automated flow execution across Crew® and Garny®, including planning, segmentation, copy, creative review, scheduling, quality assurance, and optimization.
- Collaborate with third-party email designers to refine campaigns and flows, ensuring brand alignment, strong messaging, and readiness to publish.
- Write and edit email copy—including subject lines, preview text, and calls to action—tailored to the audience and campaign objective.
- Review campaign and flow performance to improve messaging, creative, segmentation, and the subscriber experience and guide future planning.
Website & E-Commerce
- Manage Shopify Plus storefronts, including product, collection, and landing pages; merchandising; banners; navigation; promotions; and other customer-facing content.
- Maintain accurate, relevant website copy, product information, brand messaging, promotions, and image alt text across both brands.
- Coordinate website updates with developers and partners for campaigns, product launches, and promotions, completing quality assurance before launch.
- Identify opportunities to improve merchandising, page structure, UX, functionality, conversion, and the onsite customer experience while keeping each website distinctly on-brand.
Must-Haves
- 3+ years of experience in marketing, e-commerce, digital marketing, brand marketing, or a similar role.
- Strong brand judgment and the ability to recognize whether copy, creative, or a customer experience aligns with an established brand.
- Excellent writing, editing, and proofreading skills, including the ability to preserve a distinct voice while improving clarity and effectiveness.
- Strong proficiency in Figma and the ability to implement design changes in real time using established brand guidelines and creative systems.
- Demonstrated ability to manage marketing calendars, cross-channel projects, timelines, approvals, and multiple priorities.
- Hands-on Shopify experience updating product, collection, and landing pages, merchandising content, navigation, and promotional assets; Shopify Plus experience is preferred.
- Experience with email marketing campaigns, automated flows, audience segmentation, and performance reporting; Klaviyo experience is strongly preferred.
- Ability to collaborate with agencies, freelancers, designers, and developers while providing clear, constructive feedback.
- A proactive, resourceful approach, strong attention to detail, sound judgment, and the ability to work full-time from our Columbus office.
Preferred Qualifications
- Experience with Klaviyo, Google Analytics, or related marketing and analytics tools.
- Experience working within Shopify Plus.
- Experience improving website UX, UI, merchandising, or conversion rate optimization.
- Experience working with a subscription-based business or supporting subscription marketing, retention, or recurring-revenue programs.
- Experience supporting consumer products, hospitality, lifestyle brands, product launches, packaging, photography, or sales collateral.
What Success Looks Like
- Crew® and Garny® show up consistently and distinctly across email, paid advertising, websites, and other customer touchpoints.
- Cross-channel campaigns, product launches, and automated email flows stay on schedule and improve through testing and performance learnings.
- Third-party partners receive clear feedback and deliver work that reaches approval faster and meets brand and campaign requirements.
- Shopify and website updates are accurate, timely, and support a stronger customer experience and e-commerce performance.
- The Marketing Manager gains capacity for strategy and growth because recurring marketing execution is owned reliably and with increasing independence.
Benefits
- Paid Time Off (PTO).
- Health insurance.
- Dental insurance.
Pay: From $65,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Application Question(s):
- Are you able to work full-time from our Columbus, Ohio office?
- How many years of professional experience do you have in marketing, e-commerce, digital marketing, or brand marketing?
- Are you proficient in Figma and comfortable making hands-on design changes in real time using established brand guidelines?
- Do you have professional experience executing email campaigns or automated email flows?
Work Location: In person
