Social Media & Brand Activation Manager
Location: Ohio, with regular travel across the state
Salary Range: $60,000–$65,000Position Type: Full-time
About Bloom Cannabis and WonderGrove
Bloom Cannabis operates dispensaries across Ohio, providing customers with a welcoming retail experience, knowledgeable service, competitive pricing, and a wide variety of cannabis products.
Wondergrove is Bloom’s portfolio of house brands, focused on delivering consistent quality, memorable brand experiences, and products that resonate with Ohio cannabis consumers.
As Bloom and Wondergrove continue to grow, we are looking for a creative, highly social, and field oriented marketing professional who can bring both brands to life; online, in our stores, and throughout the Ohio cannabis community.
Role Overview
The Social Media & Brand Activation Manager is a hybrid position combining social media management and content creation with in-market brand ambassador responsibilities.
Approximately 50% of the role will focus on owning and growing the social media presence for both Bloom Cannabis and Wondergrove. The remaining 50% will involve representing the brands at Bloom dispensaries, retail partner locations, community events, industry events, and consumer-facing activations across Ohio.
This individual will own the social media process from beginning to end, from developing content calendars and identifying creative opportunities to capturing, editing, publishing, and evaluating content. They will also serve as a visible and knowledgeable representative of Bloom and Wondergrove in the field, building relationships with consumers, budtenders, store teams, and retail partners.
The ideal candidate is deeply immersed in social media, understands what makes content engaging and culturally relevant, and is equally comfortable behind the camera and in front of an audience.
Social Media and Content Responsibilities
- Own the day-to-day management of Bloom Cannabis and Wondergrove’s Facebook and Instagram accounts.
- Lead the strategy, launch, and ongoing growth of TikTok channels for Bloom Cannabis
- Develop and maintain distinct monthly content calendars for each brand, aligned with their individual audiences, voice, priorities, product launches, retail initiatives, events, and campaigns.
- Concept, capture, edit, and publish engaging photo and short-form video content.
- Regularly visit Bloom dispensaries, Wondergrove activations, retail partner locations, events, and other relevant settings to capture authentic and timely content.
- Create platform-specific content, including Reels, TikToks, Stories, static posts, interviews, event recaps, educational content, employee and budtender spotlights, and behind the scenes features.
- Ensure Bloom and Wondergrove each maintain a consistent and recognizable identity while identifying appropriate opportunities for cross promotion.
- Stay current on emerging social media trends, audio, formats, platform updates, and cultural conversations that can be adapted appropriately for each brand.
- Write engaging, on brand social copy while ensuring all content complies with applicable cannabis advertising regulations and platform guidelines.
- Manage social media scheduling, publishing, tagging, content organization, and quality control.
- Monitor comments and messages, engage with each brand’s online community, and escalate customer service matters when appropriate.
- Collaborate with the broader marketing team, graphic designer, retail teams, cultivation and production teams, and external partners to support campaigns and content needs.
- Track social media performance for each brand, prepare regular reports, and use insights to improve reach, engagement, audience growth, and content quality.
- Maintain an organized library of photo and video assets for use across social media and other Bloom and WonderGrove marketing channels.
- Coordinate influencer, creator, employee, budtender, vendor, and partner-generated content opportunities when appropriate.
Brand Activation and Field Responsibilities
- Serve as a face and voice of both Bloom Cannabis and Wondergrove across Ohio.
- Represent Bloom at store events, community initiatives, grand openings, customer experiences, and other retail-focused activations.
- Represent Wondergrove and its product lines at Bloom stores, external retail partner locations, industry events, and consumer-facing activations.
- Educate and train Bloom employees, budtenders, and external retail teams on Wondergrove’s product portfolio, brand stories, and key differentiators.
- Engage directly with consumers and communicate information about Bloom, WonderGrove, and WonderGrove products in a compliant, approachable, and compelling way.
- Build and maintain strong relationships with Bloom store teams, budtenders, dispensary managers, external retail partners, and other industry contacts.
- Help plan and execute engaging brand activations that drive awareness, education, consumer interest, and stronger retail relationships.
- Support merchandising efforts and ensure brand materials are displayed appropriately at Bloom stores, partner dispensaries, and events.
- Capture content during store visits and activations, turning field activity into timely and engaging social media content.
- Gather feedback from consumers, Bloom employees, budtenders, and retail partners and share relevant insights with the marketing team.
- Monitor competitive activity, consumer sentiment, retail execution, brand visibility, promotional compliance, and emerging market trends.
- Maintain accurate activation schedules, event recaps, field reports, and records of marketing materials distributed.
Who We’re Looking For
- A social media-native marketer who understands how people currently discover, consume, and engage with content.
- A creative storyteller with strong instincts for photography, videography, editing, composition, and brand presentation.
- Someone who can independently take an idea from concept through production, publication, and performance analysis.
- A marketer who understands how to manage two related but distinct brands with different audiences, voices, and objectives.
- A confident and personable communicator who is comfortable interacting with consumers, budtenders, retail partners, employees, and groups at events.
- A self-starter who can manage multiple content calendars, travel schedules, events, deadlines, and competing priorities with limited supervision.
- A genuine cannabis enthusiast who understands the industry and can speak credibly and responsibly about cannabis retail, products, and culture.
- A collaborative team member who can balance creative thinking with brand standards, business objectives, and regulatory requirements.
- Someone flexible, energetic, and comfortable working in both office and field environments.
Qualifications
- 3–5 years of professional experience in social media management, content creation, brand marketing, field marketing, experiential marketing, or a related role.
- Demonstrated experience managing brand accounts on Instagram and Facebook; experience creating content for TikTok is required.
- Strong photography and videography skills, including experience capturing and editing short-form video content.
- Proficiency with content creation and editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
- Experience building content calendars and managing the full social media publishing process.
- Working knowledge of social media analytics and the ability to translate performance data into actionable recommendations.
- Experience managing multiple brands or social media accounts is strongly preferred.
- Cannabis, beverage, lifestyle, retail, or consumer packaged goods experience is strongly preferred.
- Familiarity with the Ohio cannabis market and cannabis advertising regulations is a plus.
- Strong written communication, interpersonal, presentation, and organizational skills.
- Must be at least 21 years of age.
- Valid driver’s license, reliable transportation, and willingness to travel regularly throughout Ohio.
- Ability to work occasional evenings and weekends based on activation and event schedules.
- Ability to lift and transport events and marketing materials weighing up to 40 pounds.
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Columbus, OH 43228
