Empowering Minds ABA is seeking a proactive, relationship-driven, creative, and data-oriented Part-Time Marketing & Physician Liaison Coordinator to support the company's growth through a combination of physician and referral development, community outreach, digital marketing, social media management, and performance analytics.
This is a hybrid position that combines in-person relationship building with physicians, healthcare providers, and community partners with remote digital marketing and analytics responsibilities.
The ideal candidate is someone who is comfortable walking into a physician's office, introducing themselves and Empowering Minds ABA, building genuine professional relationships, and following those relationships through to measurable referral activity. At the same time, this individual should be comfortable creating digital content, analyzing marketing performance, and using data to determine what is actually driving growth.
As a growing organization, Empowering Minds ABA offers the opportunity to help build the company's physician liaison, referral development, and marketing strategies from the ground up.
Key Responsibilities
Physician Liaison & Referral Development
- Develop and maintain relationships with pediatricians, developmental pediatricians, psychologists, psychiatrists, primary care providers, and other healthcare professionals who serve children and families.
- Conduct regular in-person physician and provider visits to introduce Empowering Minds ABA, educate referral sources about services, and establish ongoing professional relationships.
- Identify high-value referral sources and develop strategic outreach plans based on market potential and referral opportunity.
- Maintain a consistent schedule of physician office visits, follow-up calls, emails, and other relationship-building activities.
- Provide referral partners with clear information regarding Empowering Minds ABA services, geographic coverage, insurance participation, intake procedures, and referral processes.
- Establish Empowering Minds ABA as a trusted resource for families seeking ABA, early intervention, communication skill development, and behavioral health services.
- Maintain a prioritized list of physicians, healthcare providers, and organizations within target markets.
- Track physician and provider outreach activities, contacts, follow-up dates, referrals, and resulting client starts.
- Maintain accurate referral and relationship information within the company's designated tracking system or CRM.
- Identify opportunities for provider education, community presentations, networking events, and other referral-development activities.
- Follow up with referral partners after referrals to ensure a positive experience and strengthen long-term relationships.
- Collaborate with leadership to develop strategies for increasing qualified referrals and expanding Empowering Minds ABA's presence in target markets.
Social Media & Digital Marketing
- Manage Empowering Minds ABA's Facebook, Instagram, and LinkedIn presence.
- Develop and maintain a monthly social media content calendar.
- Create and schedule professional, engaging, educational, and family-friendly content.
- Create graphics and visual content using Canva or similar platforms.
- Develop educational content related to ABA, autism, early intervention, communication skill development, child development, and family resources.
- Highlight company news, team members, community involvement, milestones, services, and organizational growth.
- Maintain consistent branding, messaging, and tone across digital platforms.
- Monitor and respond to comments and messages as appropriate.
- Research social media trends, relevant topics, and content opportunities.
- Support digital campaigns designed to increase awareness and generate qualified inquiries and referrals.
- Support the company's employer brand and recruitment efforts when appropriate.
Marketing Analytics & Performance
- Track and analyze social media and digital marketing performance on a weekly and monthly basis.
- Monitor key performance indicators including:
- Reach and impressions
- Engagement rate
- Likes, comments, and shares
- Follower growth
- Profile and page visits
- Link clicks
- Website traffic
- Digital inquiries
- Referral traffic
- Content performance
- Identify which types of content, topics, and messaging perform best.
- Identify underperforming content and recommend adjustments.
- Compare performance across Facebook, Instagram, LinkedIn, and other relevant channels.
- Monitor audience growth and engagement trends.
- Provide a monthly marketing analytics report to leadership.
- Make data-driven recommendations for future content, campaigns, and outreach.
- Use analytics to continuously improve posting frequency, timing, topics, and content strategy.
Growth & Referral Reporting
A key responsibility of this position will be connecting marketing and physician outreach activities to measurable business growth.
The coordinator will help track:
- Number of physician and provider contacts
- New referral relationships established
- Referral volume by source
- Qualified leads
- Assessments scheduled
- Assessments completed
- Authorizations
- New client starts
- Referral-to-start conversion rates
- Estimated client value generated by referral source
- Website and digital inquiries
- Marketing-generated leads
- Performance of individual referral sources
- Community partnership opportunities
The coordinator will work with leadership to identify which referral sources and marketing activities are producing the strongest results and where additional effort should be focused.
Community Outreach & Partnership Development
- Support local community outreach initiatives and partnership development.
- Identify organizations, schools, healthcare practices, and community programs that may serve as potential referral partners.
- Attend appropriate community events, networking opportunities, and professional meetings.
- Represent Empowering Minds ABA professionally within the community.
- Help develop relationships that increase awareness of the company's services.
- Support educational outreach efforts for families and professionals.
Performance Expectations
Success in this position will be measured by both relationship development and measurable growth.
The coordinator will be expected to:
- Maintain a consistent physician and provider outreach schedule.
- Build and maintain a growing network of qualified referral sources.
- Generate qualified referral opportunities.
- Maintain accurate and timely outreach and referral records.
- Increase awareness of Empowering Minds ABA within target communities.
- Maintain a consistent social media presence.
- Increase relevant social media engagement and local audience reach.
- Improve website and referral traffic originating from digital channels.
- Identify high-performing marketing and referral strategies.
- Provide leadership with clear, understandable monthly reporting.
- Make recommendations based on data rather than simply reporting numbers.
- Demonstrate a measurable connection between outreach activities and referral growth.
Ideal Candidate
The ideal candidate is someone who can successfully operate in both relationship-building and digital marketing environments.
They should be comfortable answering both:
“Who should we build relationships with?”
and
“Are our marketing efforts actually producing results?”
The ideal candidate is:
- Proactive and self-motivated
- Comfortable with in-person networking and professional outreach
- Confident communicating with physicians and healthcare professionals
- Creative and comfortable developing digital content
- Analytical and comfortable interpreting performance data
- Organized and able to manage multiple priorities independently
- Professional and personable
- Comfortable working in a startup environment
- Able to work independently while maintaining consistent communication with leadership
- Excited about helping build a growing healthcare organization
Qualifications
- Previous experience in social media management, marketing, communications, business development, physician relations, community outreach, or a related field preferred.
- Demonstrated understanding of social media analytics and performance metrics.
- Comfortable interpreting Facebook, Instagram, and LinkedIn analytics.
- Strong written and verbal communication skills.
- Strong interpersonal and relationship-building skills.
- Comfortable conducting professional outreach in person, by phone, and by email.
- Experience with Canva or similar design platforms preferred.
- Strong organizational and time-management skills.
- Ability to work independently and manage a flexible hybrid schedule.
- Ability to use data to identify trends and make recommendations.
- Healthcare, ABA, autism, behavioral health, pediatric, or physician liaison experience is a plus.
- Valid driver's license and reliable transportation for local provider and community visits may be required.
Schedule & Work Environment
This is a part-time hybrid position averaging approximately 20 hours per week.
The position will include a combination of:
Remote Work
- Social media management
- Content creation
- Analytics and reporting
- Digital marketing
- Referral tracking
- Administrative follow-up
- Planning and strategy
In-Person Work
- Physician and healthcare provider visits
- Referral partner meetings
- Community outreach
- Networking events
- Provider education and relationship development
The schedule may vary based on physician office availability, community events, and business development priorities.
Compensation
$20–$25 per hour, depending on experience and qualifications.
Approximately 20 hours per week, with the potential for additional hours as the company grows and business needs develop.
Why Join Empowering Minds ABA?
Empowering Minds ABA is a growing organization focused on providing individualized, family-centered ABA services while building strong relationships within the communities we serve.
This position provides an opportunity to play a meaningful role in building the company's marketing presence, physician referral network, and growth strategy from the ground up.
Because we are a growing organization, the right candidate will have the opportunity to contribute ideas, build relationships, see the direct impact of their work, and help shape how Empowering Minds ABA grows.
Pay: $21.00 - $25.00 per hour
Benefits:
- 401(k)
- Flexible schedule
- Paid time off
Application Question(s):
- This is a part time job- 20 hours per week, does this work for you?
- Are you available 9am-2pm?
Experience:
- B2B marketing: 1 year (Preferred)
- Behavioral health: 1 year (Preferred)
Work Location: Hybrid remote in The Woodlands, TX 77380
