Job Overview
We are seeking a highly motivated and data-driven Dedicated Growth Marketer, preferably with a background in the outdoor/watersports market, to spearhead our digital marketing initiatives. No, we do not want to talk to your Marketing Firm. We want a dedicated, in-house, person for this position!
This role requires a strategic thinker with a passion for outdoor recreation and e-commerce, ready to drive brand awareness, increase online sales, and optimize customer engagement. As a key member of our marketing team, you will develop innovative campaigns, analyze performance metrics, and leverage cutting-edge tools to maximize growth. Your expertise will help elevate our folding kayak brand to new heights in a competitive marketplace.
Duties
- Design and execute comprehensive digital marketing campaigns across multiple channels including paid advertising (Google Ads, Facebook Advertising), email marketing, and social media management to boost brand visibility and sales.
- Conduct detailed keyword research and SEO optimization using advanced SEO tools to improve organic search rankings and website traffic.
- Manage website content and updates and content management systems, ensuring an engaging user experience.
- Develop compelling content including copywriting, graphics, and videos using Adobe Creative Suite (Photoshop, Illustrator) to attract and retain customers.
- Implement conversion optimization strategies by analyzing web analytics reports via Google Analytics, Google Tag Manager, and other web analytics tools to enhance user engagement and sales funnels.
- Oversee paid search marketing campaigns utilizing Google AdWords and SEM strategies to target high-intent customers effectively.
- Monitor campaign performance through detailed web analytics reporting, adjusting tactics for maximum ROI while managing budgets for paid advertising campaigns.
- Collaborate with cross-functional teams on website management, technical SEO improvements (CSS, HTML, JavaScript), and marketing automation workflows to streamline campaign setup and execution.
- Track key performance indicators (KPIs) related to digital marketing efforts, providing regular reports on campaign success and areas for improvement using analytics tools.
- Stay current with industry trends in digital marketing, social media advertising campaigns, e-commerce strategies, and emerging technologies to keep our brand at the forefront of the outdoor recreation market.
Experience
- Proven experience in digital marketing and social media management with a focus on e-commerce or outdoor recreation products.
- Strong proficiency in SEO tools, Google Analytics, Google Ads (AdWords), META Advertising, SEM strategies, and web analytics reporting.
- Hands-on experience with website management platforms such as WordPress and content management systems.
- Technical skills including CSS, HTML, JavaScript, SQL for website optimization and tracking setup.
- Demonstrated ability in content creation—copywriting, graphic design (Adobe Photoshop), video editing—and social media management across platforms like Facebook, Instagram, and others.
- Knowledge of paid advertising campaign management across multiple channels with a focus on performance marketing metrics.
- Familiarity with marketing automation tools for campaign setup and customer journey personalization.
- Strong analytical mindset with experience interpreting web analytics data to inform strategic decisions.
- Excellent communication skills combined with the ability to work independently or collaboratively in a fast-paced environment dedicated to growth.
We are 100% made in the USA, have over 50,000 units sold, and an already extremely dedicated customer base. We need someone in-house dedicated to our growth now!
Your Resume/CV will tell us about your experience. Please also include a cover letter to let us know more about you! To avoid "rapid-fire" applications, any resume/CV sent without answering the screener question or sending a cover letter will not be considered.
Pay: $48,000.00 - $60,000.00 per year
Benefits:
Application Question(s):
- What separates you from everyone else applying to the position?
Work Location: In person
