Location: Remote within approximately two hours of Cookeville, TN or Chattanooga, TN
Travel: Periodic travel to Chattanooga or Cookeville, TN for planning sessions, content creation, product launches, leadership meetings, and company events is required. Exceptional candidates outside this area may also be considered.
Job Type: Full-Time
About Ryze
Ryze is a fast-growing direct sales company built on one simple belief: people come first.
We create beautiful jewelry, unforgettable experiences, and a business opportunity that empowers entrepreneurs across the country.
As we continue to grow, we're looking for a Brand Strategy & Marketing Manager who can elevate our marketing, strengthen our brand, and build the systems that keep our marketing organized, consistent, and impactful.
We're looking for someone who believes great marketing is more than making things look beautiful. It tells a story, creates emotion, builds trust, and inspires people to take action.
About the Role
This is a strategic leadership position responsible for transforming ideas into exceptional marketing.
You'll work directly with executive leadership to develop marketing strategies, product launch plans, campaign calendars, messaging, and creative direction.
You'll identify what needs to be created, determine who should create it, establish priorities, and ensure every campaign is executed at a high level.
You won't be expected to create every graphic yourself. Instead, you'll lead the creative process by developing the strategy, directing the work, maintaining quality standards, and coordinating internal team members and freelance creatives when needed.
If you love building brands, creating memorable customer experiences, and bringing organization to creativity, we'd love to meet you.
Responsibilities
- Develop Ryze's overall brand and marketing strategy.
- Lead the planning and execution of product launches, promotions, recruiting campaigns, and company initiatives.
- Build campaign calendars, launch timelines, and marketing roadmaps.
- Translate executive vision into clear marketing plans and actionable projects.
- Determine the creative assets needed for each campaign and coordinate resources appropriately.
- Lead creative direction across branding, social media, email marketing, presentations, photography, video, digital advertising, and print materials.
- Mentor and guide the internal marketing team by providing feedback, coaching, and creative direction.
- Coordinate freelance designers, photographers, videographers, copywriters, and other creative partners as needed.
- Review and approve marketing materials to ensure consistency with Ryze's brand standards.
- Establish and maintain brand guidelines across all customer and consultant touchpoints.
- Analyze campaign performance and recommend improvements.
- Build systems and workflows that improve quality, consistency, and efficiency.
- Leverage AI tools to improve planning, creativity, productivity, and execution.
We're Looking For Someone Who
- Has exceptional taste in branding, design, and visual storytelling.
- Thinks strategically while remaining highly organized.
- Understands consumer psychology and how to create emotional connections through marketing.
- Can develop marketing strategies and turn them into organized execution plans.
- Is confident leading creative direction and providing constructive feedback.
- Communicates professionally and collaborates well with others.
- Takes ownership and follows through.
- Embraces AI and new technology as part of their creative workflow.
- Thrives in a fast-paced, entrepreneurial environment.
- Enjoys building systems that help creative teams succeed.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field, or equivalent professional experience.
- Five or more years of experience in brand marketing, consumer marketing, creative strategy, or marketing leadership.
- Proven success developing and leading marketing campaigns.
- Strong portfolio demonstrating branding, campaign strategy, and creative direction.
- Experience working with Adobe Creative Suite, Canva, Figma, or similar creative software.
- Experience using AI tools such as ChatGPT and other emerging technologies.
- Experience managing creative projects or leading cross-functional teams.
- Experience in retail, consumer products, fashion, jewelry, beauty, lifestyle brands, or direct sales is highly preferred.
What Success Looks Like
Success in this role isn't measured by how many graphics you create. It's measured by the quality, consistency, and effectiveness of every marketing initiative.
A successful Brand Strategy & Marketing Manager creates clarity where others see complexity. They transform ideas into organized campaigns, elevate the quality of every launch, strengthen the Ryze brand, and help our marketing team consistently produce exceptional work.
Why Join Ryze?
At Ryze, you'll have the opportunity to help shape a rapidly growing national brand while working directly with executive leadership.
Your ideas will influence product launches, branding, consultant engagement, recruiting campaigns, conferences, and the overall customer experience.
You'll have the freedom to build, improve, innovate, and leave your mark on a company that believes people are its greatest asset.
Application Requirements
To be considered, applicants must submit:
- A current résumé.
- A portfolio showcasing branding, marketing campaigns, and creative work.
- A brief cover letter explaining why you're interested in Ryze.
- A short response to the following question: What consumer brand do you believe has exceptional marketing, and why?
Applicants without a portfolio will not be considered.
Position Details
Location: Remote within approximately two hours of Cookeville, TN or Chattanooga, TN
Position: Full-Time
Salary: $60,000–$80,000 annually, depending on experience
Benefits & Perks: Paid Time Off & Employee Discount
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Employee discount
- Unlimited paid time off
Work Location: Hybrid remote in Cookeville, TN 38501
