Job Summary
The Multimedia and Graphic Design Manager will be primarily responsible for management, creation and oversight of graphic design efforts across the WVU Foundation, both digital and print, in collaboration with the Design Specialist and under supervision of the Director of Brand and Content Strategy. Other major responsibilities include content management and design work for websites that the Foundation maintains and print design for the Foundation. Additional responsibilities include some design and maintenance of HTML e-mail templates and providing strategy and oversight on design and content for units across WVU and WVU Medicine.
Understanding the needs and motivations of donors is important to the success of this role. The Multimedia and Graphic Design Manager is responsible for ensuring the donor is at the forefront of every campaign and that the messaging of the design aligns with copy and speaks to donors’ desires, passions and reasons for giving.
Duties and Responsibilities
Essential Functions and Responsibilities include the following. Other duties may be assigned.
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Manages the WVU Foundation’s design creative brief process, providing design strategy and support, both print and digital, for event invitations and programs, display boards, AV slides, annual campaigns, annual reports, advertisements, greeting cards, etc. for the Foundation
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Creates compelling designs across the Foundation, in collaboration with Communications, Donor Engagement and Annual Giving, including but not limited to: donor impact reports, stewardship pieces, campaign prospectuses, digital and print marketing collateral, gift proposals, fundraising materials, email communications, business collateral and branded templates, social media graphics, website graphics and content, additional Foundation communication materials
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Develops visual concepts that effectively communicate fundraising priorities, donor impact and Foundation initiatives
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Ensures all creative work meets quality, accessibility, and production standards while adhering to project deadlines
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Assists with production schedule, timelines, and deliverables for multiple projects simultaneously
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Ensures that all design projects are following University and Foundation branding standards
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Works with the Director of Brand and Content Strategy to draft and refine web and email content for the Foundation as needed
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Designs web graphics and edits photos as needed for wvuf.org
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Responsible for proper formatting and design of internal and external Foundation documents
- Manages Foundation staff photo directory; and keeps a file of stock-like images for use in print and web communications
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Helps maintain the Foundation’s digital media archive, including logos, photos, templates, fonts and more
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Works with print vendor to provide art packages and ensure accurate printing
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Designs internal communications, such as PowerPoint decks, infographics, and processes and procedures as needed
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Is an expert in branding for the WVU Foundation, WVU, and WVU Medicine
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Some design, preparation, and distribution of HTML email messages for the WVU Foundation and University units who do not have a designer on staff
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Remote/hybrid work environment with some travel required to campus (4-6 times/year)
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Other related projects as assigned
Qualifications
Education, Experience and Competencies:
- Bachelor’s degree required
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Five or more years of experience in graphic design or related field
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Advanced knowledge of Adobe Creative Cloud, including Photoshop, Dreamweaver, Illustrator, and InDesign; fundamental to intermediate knowledge of HTML & CSS language; fundamental to intermediate knowledge of Microsoft Office applications
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Experience with photo and video shooting/editing a plus, but not required
Physical Requirements: While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use his/her hands and fingers, to handle or feel. The employee is required to stand, walk, reach with arms and hands, and possibly at times, climb or balance, stoop or kneel. Vision abilities required to perform this job include close vision. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.
Certificates, Licenses and Registrations: N/A
Supervisory Responsibilities
N/A
Other Duties
Work Environment: The position is expected to be hybrid in alignment with the WVUF work/telecommuting policy.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
