Junior Marketing Associate
Corning, NY · Marketing
Position Type: On-Site
Storflex is the end-to-end retail display partner that dependably delivers complete, innovative, flexible, and creative solutions. From strategic store planning and best-in-class manufacturing to fast delivery, efficient installation, and caring customer support, we position our clients for retail success. Storflex’s dedication to developing open, long-term relationships and helping people achieve their goals are what set us apart.
Job Summary: This position is ideal for individuals passionate about building a career in marketing who want to gain practical experience across various channels while contributing meaningfully to our brand initiatives. The primary function of this position is to outline the strategy and execution of campaigns to promote the Storflex brand. Key responsibilities include conducting market research, identifying potential customers, email, and social media campaigns. It requires proficiency in analytics tools.
Core Responsibilities:
- Campaign Management: Coordinates activity with outside marketing firms. Assist in developing and executing multichannel marketing campaigns, including social media advertising campaigns on platforms such as Facebook and Google AdWords. Assist in managing advertising sales efforts by supporting campaign setup, monitoring ad performance, and reporting results. Contribute to the planning and execution of marketing projects while adhering to budgets and deadlines.
- Market Research: Conduct audience and competitor research to identify market trends and opportunities. Implement and manage marketing automation tools and CRM systems to streamline marketing workflows and improve demand generation efforts.
- Data Analysis: Measure key performance indicators (KPIs) and return on investment (ROI) to optimize future campaigns. Utilize SEO best practices and web analytics reporting tools like Google Analytics to optimize content visibility and track campaign performance.
- Content Creation: Draft, design, and manage content for email newsletters, and social media. Support content marketing initiatives by creating engaging content for blogs, social media, email campaigns, and print advertising materials. Manage social media accounts by scheduling posts, engaging with followers, and analyzing engagement metrics to enhance brand presence.
- Collaboration: Coordinate with cross-functional teams, including sales, product development, and external agencies. Collaborate with cross-functional teams including product management, graphic design, and sales to ensure cohesive messaging across all channels. Support the team in research activities to identify market trends, competitor strategies, and new opportunities for growth.
- Experience and Qualifications:
- Education: Currently enrolled or Associates degree or higher in Marketing, Communications
- Experience: Practical experience in advertising, brand management, or digital marketing. Basic understanding of digital marketing concepts such as SEO, social media marketing, email marketing, and performance marketing. Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation is a plus.
- Experience/knowledge of web analytics tools like Google Analytics or similar platforms for data analysis and reporting.
- Knowledge of marketing automation tools such as HubSpot or CRM systems is desirable.
- Prior experience or coursework related to B2B marketing, demand generation marketing, or advertising sales is advantageous.
- Strong written communication skills for content writing and campaign messaging.
- Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
- Demonstrated interest in digital marketing trends, research skills, and a proactive attitude toward learning new skills.
- Technical Skills: Proficiency with CRM software, HubSpot preferred, Google Analytics, social media platforms, and SEO/SEM best practices.
- Soft Skills: Strong communication, exceptional writing, and effective project management abilities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are requested of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time without notice.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.
Pay: From $20.00 per hour
Work Location: In person
