Top 1 Dispensary manager Jobs in Cortland, Ny

Area Sales Manager
Farmer Group —Cortland, NY
- From $100,000 a year
- Full-time
- Hybrid work
- Background check
- High school diploma or GED
- Bachelor's degree
- Travel reimbursement
- Health insurance
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Area Sales Manager

Farmer Group -
Cortland, NY

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Job Details

Full-time
From $100,000 a year
1 day ago

Benefits

Travel reimbursement
Health insurance
Dental insurance
401(k)
Paid time off
Vision insurance
401(k) matching
Gym membership
Life insurance

Qualifications

Managing sales strategy or development teams
Account development
Sales team management
High school diploma or GED
Bachelor's degree
Territory management
Sales management systems proficiency
Relationship management
Time-based sales targets
Sales strategy
Activity sales targets
CRM system proficiency
Productivity software
Sales leadership

Full Job Description

About Us

Farmer Group began as a small vegetable farm in Upstate New York and has grown into one of New York State's leading cannabis companies, producing premium products under brands like Florist Farms and Head & Heal. Our roots in regenerative farming and our commitment to community and sustainability remain central to everything we do.

Why Join Us

Competitive base salary plus uncapped commission
Health insurance, 401(k), and paid time off
Free farm-fresh vegetables, gym membership, and CBD product discounts
The chance to build and lead a territory in one of the fastest-growing industries in the state
Real career growth as our company continues to expand statewide

The Role

As Area Sales Manager, you'll lead a team of Sales Representatives across a designated territory, owning everything from day-to-day coaching to territory strategy. You'll be the key link between your field team and our corporate departments — using data to drive decisions, building strong dispensary relationships, and developing your reps into top performers. This is a hands-on leadership role for someone who wants real ownership over a market and a team.

What You'll Do

Lead and Develop Your Team

Directly manage and mentor a team of Sales Representatives, setting clear expectations for activity, conduct, and performance
Run weekly 1:1s focused on pipeline health, account priorities, and development — not just status updates
Ride along with reps in the field to coach in real time and evaluate execution
Own onboarding and ramp for new reps, from day one through full account load
Spot skill gaps and build improvement plans with the Director of Sales Operations
Personally maintain relationships with your territory's Key Accounts, working alongside the assigned rep

Drive Territory Strategy

Own and execute your regional sales plan in line with company priorities
Set territory goals and track rep-level KPIs (revenue, dispensary penetration, CRM hygiene)
Identify high-potential accounts and underperforming locations that need attention

Manage Sales Operations

Hold your team to a high bar on CRM hygiene — visits, next steps, and opportunities logged daily in Salesforce
Review rep CRM activity daily and address gaps before they become bigger problems
Use weekly velocity and account data to direct where your team focuses next

Stay Ahead of the Market

Track competitor pricing, distribution, and promotions in your territory
Monitor the local dispensary landscape and flag major changes quickly
Partner with Brand Managers on in-store activations, brand education, and budtender trainings
Stay current on OCM and CCB regulatory requirements affecting your territory

Collaborate and Represent the Territory

Be the voice of your territory to Sales Operations, Brand, and Distribution teams
Flag product availability issues early, with documentation and a path to resolution
Bring territory data and field insight to monthly brand performance reviews
Ensure all field activity meets New York State cannabis regulations and company standards
Serve as the first point of escalation for compliance or account-level issues in your territory

What You Need

4+ years of outside sales experience, ideally in consumer packaged goods (cannabis a plus)
A track record of building sales strategy and consistently hitting or exceeding quota
Experience mentoring, coaching, or leading a sales team
Comfort working in Salesforce or a similar CRM
Working knowledge of Google Suite and Microsoft Office
High School Diploma or equivalent required; Bachelor's degree preferred

Nice to Have

Existing knowledge of cannabis regulations, market trends, and the competitive landscape
Established relationships within the NYS dispensary market

Our Values

We believe in innovation, sustainability, integrity, and making a positive impact. Join our fast-moving team of thinkers and doers dedicated to shaping the future of cannabis in New York State.

Pay: From $100,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Travel reimbursement
Vision insurance

Work Location: Hybrid remote in Cortland, NY 13045

Quick Apply

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