Position Overview
This role will support the ongoing growth of Vizella Media’s local advertising
business by assisting with:
Marketing infrastructure and campaign organization
Lead generation support and opportunity tracking
AI-powered workflow and marketing integration
Digital and social media coordination
Graphic design and marketing asset creation
Internal sales support tools and presentations
Website and digital campaign assistance
Process improvement and operational efficiency
You’ll work closely with leadership and Development Managers to help create
marketing solutions that are practical, creative, and results-focused for a wide
range of local businesses.
Key Responsibilities
Assist in developing integrated advertising and marketing solutions across
audio, print and digital platforms
Build and organize internal marketing systems, proposals, and sales support
materials
Support lead generation initiatives and prospect research
Utilize AI tools and automation platforms to improve efficiency, content
creation, research, and workflow
Establish and maintain a clear intake process for project requests coming
from the team, including building the creative brief and defining the
objective when one is not provided
Develop creative direction through visual references and moodboards, and
review with stakeholders before production
Create graphics, presentations, and promotional materials for campaigns
and sales initiatives
Assist with social media management, digital advertising coordination, and
website support
Help maintain campaign organization, timelines, and reporting
Collaborate with Development Managers to prepare customer-facing
materials and strategic recommendations
Stay current on evolving design and marketing trends, tools, and
technologies, and bring back ideas that improve workflow, customer
communication, and marketing effectiveness
Qualifications
2+ years of professional graphic design experience in an in-house, brand-
side, or media environment
Portfolio required, showing range across digital, social, print, and
presentation design
Strong understanding of marketing, advertising, branding, and lead
generation
Strong fundamentals in typography, layout, hierarchy, and color across both
screen and print
Ability to design within an existing brand system and extend it consistently,
including building templates that non-designers can use without breaking
the brand
Experience with social media platforms, web-based marketing, and digital
communication
Familiarity with AI-powered tools and emerging marketing technologies
Able to manage multiple projects and produce high-volume work on tight
deadlines without losing quality or consistency
Comfortable establishing creative direction with strong visual references
and moodboards
Comfortable presenting work to non-designers, explaining creative
decisions, and handling rounds of revisions
Strong organizational and communication skills
Creative thinker with a solution-based mindset
Comfortable working collaboratively with sales, leadership, and outside
vendors
Professional, approachable, and easy to work with
Design Tools and Technical Skills
Adobe Creative Cloud at a working professional level, specifically Photoshop,
Illustrator, and InDesign
Figma for web layouts, mockups, and shared component libraries
Canva for building branded, locked templates the sales team can adapt on
their own
Presentation design in PowerPoint, Google Slides, or Keynote
Basic motion and video, including animated social posts, simple After Effects
or Premiere Pro work, and short-form vertical editing
Print production knowledge, including bleeds, trim, CMYK and spot color,
and packaging production-ready files for vendors
Digital ad specs, including standard display sizes, social aspect ratios, static
and animated formats, and Meta and Google ad requirements
Web familiarity with WordPress, Squarespace, or similar, plus responsive
layout thinking and basic accessibility such as contrast, legibility, and alt
text
Email design and layout in platforms like Mailchimp, Constant Contact, or
Klaviyo
Photo editing and retouching, plus sourcing licensed stock, fonts, and
imagery with an understanding of usage rights
Organized file management, clear naming conventions, and version control
across shared drives
Responsible use of AI-assisted tools such as generative fill, Adobe Firefly,
image cleanup and upscaling, and concept ideation, with human review
before anything ships
Preferred Experience
Social media content creation and scheduling
CRM or lead management tools
Copywriting and campaign messaging
Building creative variants for A/B testing, and comfort reading basic
performance data to inform design decisions
Photography, motion graphics, or short-form vertical video production
Experience in local or regional media, broadcast, or other multi-client
environments
Brand identity work such as logos, style guides, sell sheets, and one-pagers
Large format and out-of-home design, including billboards, vehicle wraps,
signage, and event graphics
Merchandise and promotional product design
Basic HTML and CSS, or landing page building in a visual editor
Pay: $37,440.00 - $50,000.00 per year
Benefits:
Health insurance
Paid time off
Education:
Associate (Required)
Experience:
Integrated Marketing: 1 year (Required)
Ability to Commute:
Lansing, NY 14882 (Required)
Pay: $37,440.00 - $50,000.00 per year
Benefits:
- Health insurance
- Vision insurance
Work Location: In person
