TITLE: Content Engagement & Social Coordinator
POSITION TYPE: Full Time, Non-exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, California
REPORTS TO: Manager, Content Engagement & Social Coordinator
Posting Date: August 3, 2026
Hourly Rate: $30.00 - $32.12 per hour
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.
Position Overview:
The Content Engagement & Social Coordinator is part of our vision to pioneer the future of sports and entertainment and plays a key role in bringing Sharks Sports & Entertainment’s (SSE) content strategy to life. Reporting to the Manager, Content Engagement & Social, this role is responsible for the creation, publishing, and optimization of digital content across SSE brands and platforms, including the San Jose Sharks of the National Hockey League.
This position is a hands-on storyteller who executes against established content priorities, editorial standards, and campaign strategies, helping shape how fans and customers experience the brand across social media, web, and mobile touchpoints. The Content Engagement & Social Coordinator works collaboratively across Brand and Revenue teams to deliver timely, engaging, and performance-driven content that supports audience growth, engagement, and business objectives.
Essential Duties and Responsibilities:
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Content Creation & Storytelling
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Create and publish engaging, platform-native content across social media, web, and mobile channels, aligned to SSE’s content strategy, tone of voice, and storytelling priorities.
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Execute against content themes, campaigns, and editorial plans developed by the Manager, Content Engagement & Social and other members of Team Teal.
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Write compelling, on-brand copy tailored to specific platforms and audiences, ensuring consistency and clarity across all touchpoints.
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Capture and develop real-time content during live events (e.g., Sharks games, concerts, community activations), contributing to dynamic, in-the-moment storytelling.
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Publishing & Channel Management
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Support the execution of the daily and long-term content calendar, ensuring timely and accurate publishing across all channels.
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Maintain an active and responsive presence across social platforms, engaging with fans and monitoring conversations as appropriate.
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Uphold editorial standards and quality control by reviewing content for accuracy, brand alignment, and effectiveness prior to publication.
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Collaboration & Production
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Partner closely with Creative & Production (graphic design, video, photography) to develop high-quality content that aligns with strategic objectives.
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Collaborate with cross-functional teams (Marketing, Ticketing, Partnerships, Community, etc.) to support integrated campaigns and initiatives through content.
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Build relationships with players, coaches, alumni, and internal stakeholders to support authentic storytelling and content access.
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Performance & Optimization
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Track and analyze content performance across platforms, identifying trends and insights to inform future content decisions.
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Provide regular reporting and feedback to the Manager, Content Engagement & Social, contributing to ongoing optimization of content strategy.
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Stay informed on social media trends, platform updates, and emerging formats, proactively applying new ideas to enhance engagement and reach.
Qualifications:
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2–4 years of professional experience in digital content, social media, or marketing; experience in sports and entertainment is a plus.
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Bachelor’s degree in a related field or equivalent experience.
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Proven ability to create engaging digital content that resonates with audiences and aligns with brand strategy.
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Strong understanding of major social media platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube) and their best practices.
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Experience with content publishing systems (CMS) and familiarity with analytics tools.
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Working knowledge of Adobe Creative Suite (Photoshop, Premiere, Illustrator, etc.).
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Excellent written and verbal communication skills, with the ability to adapt tone across platforms and audiences.
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Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
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Demonstrated ability to collaborate across teams and contribute to a positive, solutions-oriented culture.
Physical Requirements
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Ability to sit, stand and utilize a computer for extended periods of time
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Communicate via phone and email with a variety of individuals
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Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
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Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
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Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
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May be required to travel to other company locations
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May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
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Competitive compensation (base salary and variable incentive plan)
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Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
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Pretax Transportation Benefit
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401K (pre-tax and Roth options)
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Generous Paid Time Off
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Minimum of 10 Paid Holidays and Wellness Days per year
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Complimentary or discounted sports and event tickets
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Other League & partner discounts
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Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
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An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
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Potential for flexible scheduling and telework opportunities
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Access to on-site EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
