Principal Associate, Brand Manager
Capital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead dealer brand marketing efforts for the Auto line of the business. This associate will play a critical role in our B2B dealer engagement and retention strategies, focused on driving customer loyalty, maximizing lifetime value, and preventing churn throughout the customer lifecycle.
This role requires a strong mix of business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer finance and product offerings, and strong data and analytical skills. This individual will lead the charge in crafting and implementing unified engagement and retention strategies that foster customer loyalty, partnership, and value while working closely with creative partners, execution teams, and business analysts. This role presents a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.
Responsibilities:
Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Go To Market, Business Analysis, Product, Creative, Legal, etc.
Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
Develop a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team
Craft overarching value propositions and storytelling for our dealer offerings that directly correlate with dealer adoption, satisfaction, and retention throughout the customer lifecycle
Execute and manage strategic brand development of new and ongoing nurture campaigns and testing initiatives for the Auto business
Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
Collaborate with analysts to understand and report on campaign performance, building on outcomes to identify new opportunities to optimize marketing, test creative strategies, and segment audiences
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
This Associate should bring:
The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns
Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them
A strategic mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride
An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
Experience influencing creative processes and partnering with creative teams
Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a unified marketing and engagement strategy
A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Basic Qualifications:
Bachelor's Degree or military experience
At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
Preferred Qualifications:
3+ years of experience in financial services marketing
2+ years of experience presenting to senior leadership
Experience with automotive B2B marketing and/or automotive lending providers
3+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
***At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $109,900 - $125,400 for Principal Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
