Program Growth Coordinator
Job description:
ABOUT CHEER UP ATHLETICS
At Cheer UP Athletics, we're committed to creating an environment where athletes and families feel supported, connected, challenged, and excited to be part of our community. We believe growth happens through strong relationships, exceptional experiences, and a genuine passion for helping athletes reach their full potential.
As we continue to grow, we're looking for an Enrollment & Growth Specialist who will play a critical role in increasing athlete enrollment, expanding program participation, strengthening retention, building community awareness, and helping Cheer UP Athletics continue to grow its impact throughout the region.
POSITION OVERVIEW
The Enrollment & Growth Specialist serves as a sales-minded growth professional, community ambassador, and relationship builder responsible for increasing athlete enrollment, expanding program participation, strengthening retention, and growing awareness of Cheer UP Athletics throughout the community.
This role is ideal for someone who is intrinsically motivated by growth and results. The successful candidate possesses a natural hunter mentality and does not wait for opportunities to come to them—they actively create them. They are energized by networking, building relationships, generating referrals, creating strategic partnerships, and finding innovative ways to introduce new families to Cheer UP Athletics.
The primary mission of this role is sustainable growth. This includes generating new enrollment opportunities, strengthening retention, increasing community awareness, expanding program participation, and creating positive experiences that encourage long-term family engagement. This individual will be responsible for helping expand the organization’s reach throughout the community while supporting meaningful experiences that contribute to long-term athlete and family involvement
Success in this role comes from a combination of sales ability, relationship building, community engagement, and genuine passion for helping athletes and families find a place where they can thrive. The ideal candidate understands that growth and retention work hand-in-hand—bringing new families into the program while creating experiences that encourage long-term participation and loyalty.
This individual will serve as a community ambassador, enrollment specialist, and growth champion who helps drive awareness, participation, enrollment, and retention throughout the organization.
The successful candidate is proactive, relationship-oriented, and motivated by growth. They do not wait for opportunities to come to them—they actively create them through networking, community engagement, referrals, exceptional family experiences, and meaningful relationship building. They are energized by connecting with families, building partnerships, generating referrals, and finding innovative ways to introduce new families to Cheer UP Athletics
KEY RESPONSIBILITIES
ENROLLMENT, SALES & GROWTH
- Drive athlete enrollment across all Cheer UP programs through proactive outreach, relationship building, and consistent follow-up.
- Conduct facility tours, program consultations, and enrollment conversations with prospective athletes and families.
- Convert inquiries, leads, and referrals into active program participants.
- Develop and execute strategies to increase program participation and enrollment growth.
- Identify and pursue new opportunities to introduce Cheer UP Athletics to prospective families within the community.
- Build referral relationships that generate new enrollment opportunities.
- Maintain accurate records of lead activity, enrollment conversations, and growth initiatives.
- Monitor enrollment trends and recommend strategies to improve conversion rates and participation levels.
- Consistently work toward enrollment, participation, and growth goals.
RETENTION & FAMILY ENGAGEMENT
- Build meaningful relationships with athletes and families.
- Maintain regular communication with current members.
- Support retention initiatives and athlete re-engagement efforts.
- Proactively identify and address concerns that may impact participation.
- Help families stay informed about programs, events, and opportunities.
- Create positive experiences that encourage long-term participation and loyalty.
BUSINESS DEVELOPMENT, COMMUNITY OUTREACH & RELATIONSHIP BUILDING
- Serve as a visible ambassador for Cheer UP Athletics throughout the community.
- Build and maintain relationships with schools, youth organizations, local businesses, recreation programs, and community groups.
- Participate in networking organizations, referral groups, Chambers of Commerce, community organizations, and local business groups as a means of generating awareness and enrollment opportunities.
- Participate in networking events, community functions, open houses, showcases, and promotional activities to increase awareness and enrollment opportunities.
- Develop strategic referral partnerships that support both athlete enrollment and long-term community engagement
- Create and execute outreach initiatives designed to introduce new families to Cheer UP Athletics.
- Support community engagement efforts that strengthen the Cheer UP brand and increase participation across programs.
- Build genuine relationships with athletes, families, and community partners that contribute to long-term growth and retention.
- Identify creative opportunities to expand Cheer UP Athletics' visibility and presence within the local market.
- Build and maintain relationships with networking organizations, referral groups, schools, local businesses, community leaders, and youth organizations to create ongoing enrollment opportunities and increase awareness of Cheer UP Athletics.
WHAT SUCCESS LOOKS LIKE
- Achievement and maintenance of specific enrollment goals within key programs.
- Increased athlete participation across key programs.
- Consistent lead generation through referrals, networking, community outreach, and relationship-building efforts.
- Growth in referral-generated enrollments and community partnerships.
- Growth in community awareness and visibility of Cheer UP Athletics.
- Strong lead-to-enrollment conversion rates.
- Improved athlete retention and re-engagement.
- Development of strategic partnerships that create new enrollment opportunities.
- Consistent follow-up and communication with prospective and current families.
- Positive family experiences that contribute to referrals and long-term participation.
- Sustained enrollment growth over time, with new benchmarks established as participation goals are achieved.
- Consistently achieve enrollment goals while establishing new growth targets as benchmarks are reached and sustained.
- Success will be measured against established enrollment and participation goals, with new growth benchmarks established as goals are achieved.
- Achievement and maintenance of enrollment goals should result in continued growth expectations rather than simply maintaining the status quo.
IDEAL CANDIDATE PROFILE
- Possesses a natural hunter mentality and is intrinsically motivated by enrollment growth and measurable results.
- Proactively creates opportunities rather than waiting for opportunities to appear.
- Enjoys networking, community engagement, relationship building, and business development.
- Is energized by generating leads, building partnerships, and converting opportunities into enrollments.
- Thrives when given goals, accountability, and the autonomy to achieve results.
- Comfortable communicating professionally through phone, text, email, social media, and in-person interactions.
- Willing to actively network, build relationships, and generate opportunities both inside and outside of normal operating hours.
- Understands that growth often comes through consistent outreach, follow-up, community involvement, and relationship-building efforts.
- Understands that enrollment growth is often the result of consistent networking, relationship-building, referrals, community involvement, and long-term partnership development.
- Is comfortable representing Cheer UP Athletics in both structured and informal networking environments.
BONUS QUALIFICATIONS
- Former All Star athletes.
- Current or former coaches.
- Parents involved in youth athletics.
- Individuals involved in the All Star cheer community.
- Bilingual (English & Spanish) candidates are highly encouraged to apply.
SCHEDULE EXPECTATIONS
Monday – Thursday: 4:00 PM – 9:00 PM
Saturday: 8:00 AM – 2:00 PM
Sunday: 8:00 AM – 2:00 PM
While the majority of athlete and family interactions occur during the listed hours, candidates should understand that this is fundamentally a growth-focused position. Networking events, community outreach, relationship-building efforts, referral development, and lead generation activities may occasionally occur outside of normal operating hours. The successful candidate is comfortable engaging with the community whenever opportunities arise to increase awareness, participation, and enrollment.
Location: East Providence, RI
Employment Type: Full-Time - Please note the total on-site hours total 30 hours/week.
Reports To: Program Leadership Team
Compensation: $40,000/year + a healthy commssion structure
WHY JOIN CHEER UP ATHLETICS?
This role offers the opportunity to directly impact the growth of Cheer UP Athletics while helping athletes and families find a community where they can thrive.
If you're passionate about people, motivated by growth, energized by building relationships, and excited about creating opportunities that make a lasting impact, we'd love to meet you.
Join us in helping athletes thrive both on and off the mat.
