Overview
We're a growing direct-to-consumer ecommerce brand creating funny, sarcastic products for burned-out employees. We have an established customer base, an email list of 70K–100K profiles, and more than 1 million followers across our social platforms.
Our brand is humorous, witty, sassy, relatable, and sweary. We're looking for a hands-on ecommerce marketer who understands that voice and can help us grow what we've already built.
The three biggest priorities for this role are email marketing, Meta ads, and organic social media, particularly TikTok and Instagram. We're looking for someone with proven experience getting measurable results across these channels.
This position is primarily work from home, or wherever you do your best work. You’ll just need to be available to occasionally come into our office to pick up products for content creation or shoot behind-the-scenes content where we pack and ship orders.
What You'll Do
A major goal of this role is to increase the revenue and conversions we generate from our existing email list. We're looking for someone who has done this before and can show us the results.
- Manage an established DTC email list of 70K–100K profiles
- Develop and execute strategies to increase email-attributed revenue and conversion rates
- Plan, create, and send campaigns in Klaviyo
- Write compelling copy and create graphics in our established brand voice
- Build, test, and optimize automated flows and customer journeys
- Improve segmentation and targeting to get the right offers in front of the right customers
- Create email plans around promotions, product launches, seasonal events, and bestselling products
- Continuously test subject lines, offers, creative, messaging, CTAs, timing, and frequency
- Analyze previous campaigns and flows to identify what's already converting and find ways to improve it
- Track revenue, conversion rate, revenue per recipient, click rates, deliverability, and other key metrics
- Find new opportunities to turn our existing subscribers into customers and existing customers into repeat customers
We're specifically looking for someone with proven DTC ecommerce experience growing revenue and conversions from an established email list, not simply someone who knows how to build and send emails in Klaviyo.
Meta Ads
- Manage and scale our existing Facebook and Instagram ads
- Create and test ad copy, graphics, videos, hooks, and offers
- Identify successful organic content and turn it into paid creative
- Analyze what's already working and scale winning products and campaigns
- Track ROAS, CAC, spend, revenue, and overall performance
Organic Social – TikTok, Instagram, Facebook
- Help plan and execute our organic social content strategy
- Stay up to date on trends and what is working and not working on these platforms
- Schedule content
- Create, shoot, edit, and post short-form videos and carousels
- Create memes, graphics, hooks, captions, and product content
- Understand what makes content entertaining, shareable, and capable of driving sales
- Help develop content plans around promotions and product launches
- Jump on relevant trends quickly
- Analyze performance to understand what resonates with our audience and create more of it
- Repurpose winning organic content for Meta ads and other marketing channels
What We're Looking For
- Proven DTC ecommerce marketing experience with measurable results
- Strong Klaviyo experience, ideally managing lists of 70K–100K+ profiles
- Proven experience growing revenue from email marketing
- Proven experience managing and scaling Meta ads
- Strong hands-on experience with TikTok and Instagram organic social
- Experience managing or creating content for established brands with large social audiences
- Ability to shoot and edit short-form video and create social content
- Ability to create copy and graphics for email, paid ads, and organic social
- Strong analytical skills and experience tracking marketing performance
- Funny, witty copywriting skills and a strong understanding of internet culture
- Someone who moves fast, tests ideas, learns from the results, and doesn't need six meetings to launch something
Experience with TikTok Shop, affiliate/creator programs, influencer marketing, SEO, blog creation, or experience with other social platforms is a bonus.
What This Role Is Really About
We're not looking for someone to come in and rebuild our marketing from scratch.
You'll work directly with the ecommerce owner to understand what we're already doing, identify what's driving results, improve it, scale it, and take some of the execution off her plate.
We want someone who can look at the data and say: "This is working. Here's why. Here's how we can do more of it."
You should also be comfortable using AI as a tool, not a replacement for creativity.
And yes, we swear. A lot. Our marketing includes sarcastic, sassy, and sometimes inappropriate workplace humor. You need to be comfortable creating content in that voice.
Show Us the Receipts
In your application please include examples of your work, case studies, screenshots of actual results you've achieved across email marketing, Meta ads, and organic social.
And tell us how you can help us!
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Work Location: Hybrid remote in Orange City, FL 32763
