Position Details:
Title: D2C Senior Merchandiser -Retail
Department: D2C Merchandising
Reports to: Sr Manager Merchandising
Location: Dearborn
Job Classification: Hybrid
FLSA Status: Exempt
Job Band: Professional
Job Summary
The Senior Merchandiser develops the seasonal merchandise strategy to drive retail store business growth against the financial plan, guiding their direct team and the cross functional team to create fast, easy and meaningful shopping experiences for our consumer. Responsibilities include editing and building assortment strategies, influencing investments, analyzing sales, GM% and KPIs to identify and prioritize opportunities, guiding the cross functional team, monitoring the market, providing in store visual guidance, partnering to create clear, impactful stories and consumer experiences and supervising a direct report(s).
Inspired by Hard Work
At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities
- Drive seasonal merchandise strategies and product presentations to create compelling omni-channel experiences and maximize revenue and conversion
- Lead and influence the cross functional team to align, support and prioritize strategies across total D2C with strong Omni-Channel awareness
- Buy assortments off the global product line and build strategies aligned to overall category and D2C strategy
- Analyze business trends: Identify opportunities through sales, KPI and consumer performance analysis and partner with cross functional team to execute on opportunities
- Communicate business results, seasonal strategies and visual presentation guidance to cross functional counterparts in marketing, merchandising, global product, planning, inventory, store operations, store teams, media and third party vendors as well as internal leadership
Monitor the marketplace and competitive set regularly, looking for trends, opportunities and visual presentation ideas with a focus on the omni-channel shopping experienceParticipate in the development of an annual and seasonal financial revenue plan and monthly forecast by category to maximize product profitability, GM$ and inventory managementBuild monthly visual merchandising presentation guidelines based on business goals and product strategies
- Partner closely with the global product team to understand and influence product assortment options
Partner with marketing, creative, visual and integrated media to ensure storytelling needs are covered daily, weekly, monthly and seasonallyMine consumer feedback via store associate feedback, online ratings and reviews, Carhartt Crew touchpoints and in store firsthand experiences to identify optimization opportunities
- Manage partnerships with third party vendors/agencies to deliver against the strategy
Seek new opportunities to grow the business and further personal & professional development
Required Education
- Bachelor's Degree Required in Merchandising or Related Field; or equivalent years of related experience
Required Skills & Experience
- 7 years of corporate retail experience or industry related experience
- 2 years of leadership or project management
- Apparel, retail or consumer products experience preferred.
- Proficiency in Microsoft Office Suite.
- Ability and desire to work at both the tactical/operational and strategic levels.
- Strong quantitative/analytical skills and mindset with intuitive grasp on retail math
- Detail oriented.
- Strong understanding and passion for product, merchandising, visual display, store and website experiences.
- Demonstrated ability to communicate with clarity and influence, adapt messaging to the audience, and represent the organization professionally in high-visibility situations.
- Team player with exceptional collaboration, communication and leadership skills
- General product knowledge of apparel a plus.
Physical Requirements and Working Conditions
- Office environment; cubicle setting. Extended periods of time sitting, standing, typing on a computer is required
- Light Lifting (10-15 lbs.)
- After Hours and Weekend Hours if necessary
- Travel may be required up to 15%
- This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
- Carhartt is a tobacco free workplace.
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We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.
