Content Creator, Senior Associate | C&O Associate Insight, Media, and START Team
About Retail Bank
We're doing amazing things across Retail Bank and continue to make progress on Making Banking Surprisingly Easy. We're offering our customers stress-free products of everyday banking (360 is everywhere), we're creating a differentiated digital experience (top-rated app, amazing Ambassador tools), we're progressing on our location strategy (we now have 68 Cafés open across the country), our Ambassadors are delivering our brand experience across the footprint regardless of whether a customer is in a Branch or Café (they’re here to assist and support our customers and communities—NOT sell), and we're telling our story to the nation (Jeremy “The Bank Guy” is a household name).
About the Team
We, the Associate Insight, Media and START (AIMS) Team, provide simple, compelling, engaging communications and multimedia experiences, as well as resources empowering our Branch and Café Ambassadors with the knowledge they need to help our customers succeed—all in the spirit of collaboration, style, grace, and fun! With dedication to the Ambassador, creation of a consistent and legendary customer experience, well-managed curation, and inclusive sharing of knowledge, we help Ambassadors feel supported, connected and included.
About the Role
As a Sr. Content Writer, you’ll be part of a smart, creative and talented team responsible for crafting and writing effective communications that inform, compel and deliver excellence to our Ambassadors and associates. You’ll play a key role in the formal copywriting, drafting and formatting of communications impacting bank operations and Ambassadors’ day-to-day, along with the bank’s bottom line. You’ll be at the forefront in this position, you’ll contribute immediately through writing, while strengthening your collaboration and influencing best practices.
The ideal candidate is a master of their craft, a versatile writer who writes equally as compelling and effective copy for technical and operational resources as they do marketing, long-form stories, and creative intent. The desired experience and skill set for the ideal candidate includes:
You have a keen eye and discernment as to what to say and how to say it. You’ve got a strong grasp on the importance of how information is organized and arranged for consumption/recall based on a variety of learning styles—striking the right level of detail for the audience.
You're a natural editor and journalist. You notice grammatical errors and are comfortable editing and making recommendations to other copywriters. You can curate a story grounded in our business and strategy, and deliver it in a compelling narrative.
You juggle multiple tasks masterfully while delivering great results. There’s always something going on and, when there’s not, you can find something else to do. We’re looking not only for someone who can tackle what we can see—we need someone with the foresight to peek around corners and come up with new ideas to stop problems before they start. We’re inherently entrepreneurial, which means we’re never without multiple projects in flight.
You take pride in your work. We may work in the Home Office, but the Branch and Café resources and environment are a direct result of our dedication. We strive for excellence.
You’re able to communicate across different audiences. You have excellent written and verbal communication skills. We work with varying levels of leadership, responsibilities, departments, and industries. It’s imperative you know your audience and can wear many conversational hats. The ability to influence across and up is key to success in this position as you’ll be collaborating with various partners across the team and all of Retail Bank on a day-to-day basis.
You’re no stranger to editorial style guidelines. You’re obsessed with accuracy and possess strong writing skills and a command of our brand voice (i.e. clear, concise, personable, friendly and accurate).
You’re digitally savvy. You know more than copy and paste keyboard shortcuts, and easily learn and employ new applications and tech-niques for the benefit of the communications experience. You read online news feeds, peruse blogs and follow writing trends. You may even get news-to-know delivered to your inbox.
You’re a team player and thrive in a fast-paced production environment. 5 o’clock watchers need not apply. We balance our workloads and have a great time with each other, however, we have lofty goals that can’t tell time. “That’s not my job” is not in our vocabulary. We’re always in each other’s corner. We strive for a delicate balance of play, purpose and home life fulfillment.
You plan ahead and can adapt to change quickly. We want you to be able to see what’s coming our way while being flexible and adaptive. We only look backwards to learn; otherwise we’re looking to the future. Our decisions are rooted in strategic analysis with a taste for innovation.
You’ve got writing game and can show it. You have a portfolio with at least 3-5 writing samples for internal review.
Your day-to-day may look like:
Executing operational communications processes to ensure well-managed, high-quality, on-brand content:
Writing operational procedures, communications, intranet articles/stories and/or video content to support various projects and initiatives in accordance with our brand and style guidelines for review by senior copywriters
Partnering with project clients, intent owners, Legal, Risk, and Compliance to reach desired outcomes by clarifying needs and providing apt solutions
Participating in the on-call schedule to provide urgent communication support that may occur outside of regular business hours
Submitting copy/content to publish in newsletters, intranet posts and/or Pinpoint pages
Participating in regular team meetings for information and assignments to support new intent impacting Branch and Café
Managing assigned START intakes, completing the approval process, keeping the START Announce back-end up to date
Promoting the associate experience with timely, thoughtful and informed responses to feedback
Collaborating with Well-Managed Process Owner on process improvement work by lending insights, support and feedback
Building connections with the broader C&O/Retail Bank and enterprise-wide comms communities
Supporting miscellaneous copy content needs as needed to support Branch and Café Team, or to elevate the Branch and Café Team story
Basic Qualifications:
High School Diploma, GED, or Equivalent Certification
At least 3 years of experience in short and long-form writing for digital channels including email, e-newsletters, web pages, online articles, video, or knowledge management platforms
At least 1 year of experience with Google Suite products
Preferred Qualifications:
Bachelor's in English, Marketing, Journalism, Communications
4+ years of marketing copywriting, technical writing, or creative writing experience
4+ years of writing experience in a retail or banking environment
1+ year of experience working with Agile methodologies
1+ year of experience formatting and laying out online articles
1+ year of experience writing external content or learning content
6+ months of Chariot experience or another content management system (CMS)
6+ months of process documentation experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $88,800 - $101,300 for Sr. Communications Associate
New York, NY: $96,900 - $110,600 for Sr. Communications Associate
Richmond, VA: $80,800 - $92,200 for Sr. Communications Associate
Wilmington, DE: $80,800 - $92,200 for Sr. Communications Associate
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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