Senior Manager, Ecommerce & Digital Growth
Location: Denver, Colorado
Job Type: Full-time
Department: Marketing
Reports to: Vice President of Marketing
For more than 65 years, Crazy Shirts has created original and memorable artwork on high-quality apparel and products inspired by the islands and the spirit of an endless vacation.
We are seeking a hands-on, data-driven Senior Manager, Ecommerce & Digital Growth to lead the performance, growth, and day-to-day management of the Crazy Shirts ecommerce business.
This position is the primary owner of the Crazy Shirts website and is accountable for online revenue, conversion, digital merchandising, promotional execution, product presentation, site functionality, and the overall online customer experience.
The ideal candidate combines strong Shopify expertise, commercial judgment, digital merchandising experience, and analytical capability. This is an opportunity for an experienced ecommerce leader to directly influence how customers discover, shop, and engage with the Crazy Shirts brand online.
What You’ll Do
- Lead Ecommerce Strategy and Performance
- Own ecommerce revenue, conversion, online customer experience, and overall website performance.
- Develop and manage the ecommerce roadmap, including priorities, testing plans, timelines, performance goals, and corrective actions.
- Monitor key metrics such as conversion rate, revenue per session, average order value, add-to-cart rate, and checkout completion.
- Analyze website, product, traffic, and customer-behavior data to identify growth opportunities and performance issues.
- Present ecommerce performance, priorities, risks, and recommendations to Marketing and Company leadership.
Own the Shopify Storefront
- Manage the Shopify storefront and content management system, including navigation, collections, landing pages, theme content, applications, and catalog merchandising.
- Maintain the accuracy, functionality, presentation, and day-to-day performance of the website.
- Build and optimize product detail pages, collection pages, landing pages, on-site search, and cross-selling opportunities.
- Manage product placement, sequencing, collection curation, inventory-aware merchandising, and sell-through strategies.
- Identify and resolve product-data, inventory, website, and order-flow issues that affect revenue or the customer experience.
Execute Promotions and Product Launches
- Plan, build, test, and execute ecommerce promotions, sales events, seasonal campaigns, and product launches.
- Coordinate pricing, discount logic, product availability, landing pages, creative assets, messaging, email and SMS support, and operational readiness.
- Establish standards for product descriptions, imagery, variants, categorization, metadata, and merchandising attributes.
- Maintain accurate ecommerce product information and feeds across Shopify, NetSuite, search engines, shopping platforms, and AI-assisted discovery tools.
- Evaluate campaign and launch performance and recommend adjustments based on revenue, conversion, inventory, margin, and customer response.
Improve Conversion, SEO, and Product Discovery
- Lead the conversion-rate optimization program, including developing hypotheses, prioritizing opportunities, and conducting website tests.
- Improve product discovery, product pages, navigation, cart activity, checkout completion, and mobile usability.
- Own organic search and AI-driven product-discovery strategies, including technical SEO, structured data, internal linking, site architecture, and on-page optimization.
- Improve product visibility across search engines, shopping platforms, AI answer engines, and emerging discovery tools.
- Set measurable goals for external SEO consultants and agency partners and hold them accountable for results.
Use Data to Drive Digital Growth
- Ensure website changes, promotions, launches, and tests are properly tracked and evaluated.
- Translate data into clear recommendations that improve revenue, merchandising, conversion, and the customer experience.
- Help establish and expand paid-media and affiliate-marketing capabilities.
- Ensure performance-marketing activities align with inventory, promotions, website readiness, landing-page performance, and profitability goals.
- Support the selection and development of employees, contractors, agencies, consultants, and other digital resources.
Advance AI and Process Improvement
- Use artificial intelligence tools to improve analysis, product copy, merchandising ideas, testing plans, reporting, and workflow efficiency.
- Identify opportunities to automate or streamline product-listing, reporting, testing, and website-management processes.
- Evaluate emerging ecommerce and AI tools and recommend solutions that support revenue growth and operational efficiency.
- Ensure AI tools are used responsibly and in accordance with Company standards for accuracy, confidentiality, intellectual property, and data security.
Lead and Collaborate
- Serve as the primary ecommerce subject-matter expert and accountable owner of the Crazy Shirts website.
- Partner closely with Marketing, Creative, Lifecycle and CRM, Analytics, Merchandising, Buying, Operations, and Information Technology.
- Establish priorities, standards, timelines, and accountability for internal and external ecommerce resources.
- Hire, onboard, train, and manage employees, contractors, consultants, or agencies as assigned.
- Take ownership of challenges, develop practical solutions, and drive projects through completion.
What You’ll Bring
- Bachelor’s degree in Marketing, Ecommerce, Business, Analytics, or a related field preferred.
- Seven or more years of ecommerce, digital growth, or digital-merchandising experience, preferably within an apparel, lifestyle, retail, or consumer-products business.
- Required hands-on experience managing a Shopify or Shopify Plus storefront.
- Demonstrated success improving ecommerce revenue, conversion, customer engagement, and website performance.
- Strong knowledge of digital merchandising, customer journeys, conversion-rate optimization, promotions, product launches, and inventory-aware selling strategies.
- Proficiency with GA4 and ecommerce analytics, with the ability to translate data into clear business actions.
- Working knowledge of SEO, structured data, site architecture, AI-search visibility, and ecommerce product-data standards.
- Experience leading employees, contractors, agencies, consultants, or complex cross-functional projects.
- Strong analytical, project-management, communication, organizational, and problem-solving skills.
- A self-directed, results-oriented approach with strong initiative, commercial judgment, curiosity, accountability, and attention to detail.
- Experience using artificial intelligence tools to improve analysis, content, testing, ideation, or workflow efficiency.
Preferred Experience
- NetSuite or a comparable ERP platform.
- CRO and website-testing tools.
- Ecommerce merchandising applications.
- Klaviyo or another email and SMS platform.
- Paid media, affiliate marketing, or product-information management systems.
Working Conditions
- Full-time position based in Denver, Colorado.
- Regular and reliable attendance is required.
- The position involves prolonged computer and screen-based work.
- Occasional travel or work outside normal business hours may be necessary to support product launches, promotions, website updates, or other business needs.
Join Crazy Shirts
This role offers the opportunity to take meaningful ownership of an established consumer brand’s ecommerce business while helping shape its next stage of digital growth. The successful candidate will have the autonomy to identify opportunities, build solutions, and directly influence measurable business results.
Crazy Shirts is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law.
Pay: $100,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Denver, CO 80216
