Job Description
The Global Brand Protection team is responsible for protecting our physical assets and intellectual property against infringers using our trademarks, design patents, and copyrights without permission as this may cost loss of revenue and more importantly destroys brand equity, reputation and trust.
The Brand Protection Analyst will be responsible to collect and analyze data from a varied range of sources to produce high-quality and relevant intelligence, information, and research of illegal intellectual property abuse of our global products and software.
Monitor, evaluate, and classify search results to detect infringements based on internal parameters
Analyze intellectual property infringements on marketplaces, private websites, and social networks
Engage with internal and external counterparts to identify opportunities to proactively deter misuse of our IP and counterfeiting or our products and services
Engage with the packaging team and the Global Brand Stewards council to facilitate the implementation of covert and overt security features, along with the implementation and enforcement of consistent brand guidelines across the globe
Assist in the management of brand and IP protection cases at CCA including liaison with GM Brand Protection investigations team
Support the industry affairs activities through A2C2- Automotive Anti-Counterfeiting Council.
Assist in the development of IT strategies for software data protection
Analyze new insights / initiatives that may be of interest to the organization
Assist with identifying business strengths, weaknesses, data challenges, and issues, and makes recommendations on areas of improvement and projects to be undertaken
Acts as a liaison between the business and law enforcement on cases
Coordinates with the Business on project business value/return on investment analysis
Identify and develop proactive measures to deter counterfeiters globally
Develop training aids for law enforcement
Conduct law enforcement training
Skills and Abilities (Required Qualifications)
Bachelor’s degree or equivalent working experience
4+ years of experience in OEM aftermarket, anti-counterfeit, brand protection, or a related field
Ability to travel up to 35%
Deep understanding of the automotive aftermarket and related sales and data analysis activities
Proficient in Microsoft Suite and Google Workspace applications, including Sheets, Docs, Slides, and Drive
Strong presentation skills with the ability to effectively communicate to audiences of all sizes
Knowledge of marketplace monitoring and enforcement practices across online platforms
What Will Give You a Competitive Edge (Preferred Qualifications)
Prior automotive service or law enforcement experience preferred; international experience is a plus
Engineering or Automotive based bachelor’s degree or equivalent experience
Team Player with excellent organization, written and oral communication skills
Strong interpersonal skills involving ability to work effectively cross-functionally and cross-culturally with business partners to meet mutual goal
Strong problem-solving skills with the ability to navigate complex situations.
Demonstrated ability to manage multiple and difficult projects and assignments with high level of autonomy and accountability for results
Strong data mining skills with the ability to identify trends and insights from large datasets.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel on a regular basis (25-50%) for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will only be provided for this role by passing the Motor Vehicle Report review.


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
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