We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
We are seeking a Senior Brand Designer to join our Global Brand Expression team. Situated within Ford Design and working directly alongside Product Development, you will help drive unique and consistent brand experiences across our physical and digital platforms.
In this role, You will operate in the vital space between high-level strategy and meticulous final execution, with a specific focus on authoring the formal standards and governing the Ford Design Brand Archive. You will be responsible for the "fit and finish" of our brand by ensuring that our visual language is not only designed but clearly documented and accessible as the "source of truth" for the entire enterprise.
What you'll do...
1. Strategy, Insight & Systems Architecture
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Source of Truth: Lead the end-to-end creation and maintenance of Brand Standard Decks. Translate abstract design concepts and market insights into concrete, written standards for typography, color, iconography, and layout.
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Simplify Complexity: Transform complex business challenges and customer insights into simple, intuitive, and tangible visual identities that inform the future of our products.
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Systematize Design: Build and maintain scalable design systems and Figma libraries that empower cross-functional teams to execute with speed and brand alignment.
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Strategic Vision: Navigate ambiguity in evolving environments, connecting customer needs and business strategy to maintain a clear, long-term design direction.
2. Craft & Identity Excellence
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Multidisciplinary Execution: Execute world-class brand identities across both physical and digital applications, ensuring a seamless experience across our global portfolio.
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Iterative Innovation: Stay ahead of design trends and emerging technologies. Constantly experiment with new visual and verbal tones, prioritizing technical precision and high-level storytelling.
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Identity Stewardship: Maintain the highest standards of graphic design, ensuring that every touchpoint—from print to motion to web—reflects the brand’s core values.
3. Governance, Archive & Leadership
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Brand Monitoring & Auditing: Proactively monitor the application of brand standards globally. Conduct audits and provide documented feedback to ensure all touchpoints align with established standards.
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Archive Management: Act as the lead custodian of the Design Brand Archive and Library, ensuring all historical references, templates, and assets are meticulously organized and searchable.
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Cross-Functional Partnership: Bridge the gap between brand strategy and product execution by collaborating consistently with product design teams and subject matter experts.
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Stakeholder Storytelling: Create comprehensive presentations and prototypes that tell a project’s story, enabling co-creation and alignment among senior leadership and stakeholders.
You'll have...
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Education: Bachelor’s degree in Graphic Design, Visual Communications, Brand Design, or associated fields.
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Experience: 5-8+ years of experience in Graphic Design, Brand, or Communications Design (Agency or Corporate).
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Portfolio: A "killer" portfolio demonstrating mastery of visual systems, typography, and complex brand identity projects that "wows" the toughest critics.
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Software Fluency: Expert-level command of Adobe Creative Suite (Illustrator, Photoshop, After Effects) and Figma. Microsoft Office proficiency is required.
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Technical Writing: Proven ability to write clear, instructional design documentation and standards.
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Pluses: Experience with AutoDesk, AutoCad, Alias, VRed, or Adobe Premiere Pro.
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Experience with product design or automotive
Even better, you may have...
Knowledge and Skills:
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Systems Thinking: Deep understanding of how to build and manage complex design systems and digital asset libraries.
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Curatorial Mindset: High degree of organizational skill with a passion for categorizing and documenting design archives.
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Strategic & Execution-Oriented: A thinker who is equally comfortable in the "big picture" strategy and the "weeds" of technical specifications.
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Collaborative Spirit: Excellent leadership skills with the ability to resolve diverse problems and navigate ambiguity within a multidisciplinary team.
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Industry Passion: Passionate about the automotive and transportation industry with a strong business and marketing acumen.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
This position is a salary grade 7 and ranges from $86,600-$144,900., This position is a salary grade 8 and ranges from $99,100-$166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
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