Social & Digital Marketing Manager
Are you the definition of self-sufficiency, where you prefer being able to both develop and implement social & marketing programs across all digital channels? Do you have a relentless work ethic and need to “win”?
If so, we are adding a strategic, innovative, and self-sufficient leader to our growing team as our Social & Digital Marketing Manager. This individual would have complete control and authority to drive content development and strategy across Mitten Extract’s digital ecosystem.
About the Role
Mitten Extracts is looking for a Social & Digital Marketing Manager to manage and execute the brand’s digital presence across social media, loyalty, website, email, SMS, and digital product launch campaigns.
This role is ideal for someone who is creative, organized, consistent, and able to manage multiple digital channels without needing heavy daily direction. The right person will help keep Mitten active, professional, and engaging across all consumer-facing digital platforms while supporting brand growth, product launches, retail awareness, and customer loyalty.
This is not just a posting role. This person will own the social media calendar, loyalty program communication, website updates, digital campaigns, content coordination, and weekly reporting.
Key Responsibilities
Social Media Management
Manage Mitten Extracts’ social media presence across Instagram, TikTok, LinkedIn, YouTube Shorts, and other relevant platforms.
Build and maintain a consistent weekly social media content calendar.
Write captions, schedule posts, manage stories, repost retail/customer content, and keep the brand active daily.
Monitor comments, DMs, tags, mentions, and customer engagement.
Coordinate with the content creator, graphic designers, and marketing team to collect photos, videos, reels, product content, and campaign assets.
Identify content trends, creator opportunities, and ways to make the brand feel more active, relevant, and engaging online.
Loyalty Program, Email & SMS
Manage and grow the Mitten Extracts loyalty program, including customer signups, rewards communication, QR code campaigns, product drop alerts, and customer engagement.
Create, schedule, and track email and SMS campaigns for product launches, promotions, strain drops, retail availability, and brand updates.
Help build campaigns that drive customer engagement, repeat purchases, and product awareness.
Track loyalty program performance, including new signups, engagement, campaign results, and customer retention.
Website Management
Manage basic website updates, including product pages, strain menus, store locator updates, homepage banners, landing pages, blog/news updates, and product launch pages.
Make sure the website stays current with new products, packaging updates, product descriptions, strain information, and brand messaging.
Coordinate with web developers or outside vendors when larger website changes are needed.
Track basic website performance, including traffic, product page activity, signups, and campaign landing page results.
Digital Campaigns & Product Launches
Support digital rollouts for new product launches, strain drops, seasonal campaigns, and brand announcements.
Help build launch plans that include social media, website updates, loyalty communication, email, SMS, and digital assets.
Work with the creative team to make sure all digital assets are delivered on time and posted correctly.
Keep product messaging consistent across all digital platforms.
Support retail awareness through digital content, store locator updates, retailer reposts, product education, and “where to buy” communication.
Digital Brand Management
Help keep Mitten’s digital presence clean, updated, and consistent across all platforms.
Assist with online menu/listing updates where needed, including retailer-facing or consumer-facing digital platforms.
Help organize digital assets, product photos, videos, copy, and campaign materials.
Maintain brand consistency across captions, emails, SMS, website copy, and launch messaging.
Reporting & Organization
Provide a simple weekly digital marketing report covering social media performance, loyalty growth, website updates, campaign results, and upcoming priorities.
Track what content is working and recommend improvements.
Maintain an organized digital marketing calendar with upcoming posts, launches, campaigns, and deadlines.
Help keep the marketing team aligned so projects move faster and nothing gets missed.
Ideal Candidate
The ideal candidate has experience in social media, digital marketing, loyalty programs, email/SMS marketing, website updates, content coordination, and campaign execution.
They should be organized, creative, reliable, and comfortable working in a fast-moving brand environment.
This person should be able to take direction, execute quickly, stay consistent, and help bring new ideas to the table.
Qualifications
2–4 years of experience in social media, digital marketing, CRM, email/SMS marketing, website management, or brand marketing preferred.
Experience managing social media calendars and posting across multiple platforms.
Experience with email/SMS platforms, loyalty programs, Shopify, WordPress, Webflow, or similar website platforms is a plus.
Strong writing skills for captions, emails, SMS, website copy, and campaign messaging.
Basic understanding of analytics, reporting, and campaign performance.
Ability to work with designers, content creators, sales teams, and outside vendors.
Cannabis, CPG, lifestyle brand, vape, beverage, fashion, or consumer brand experience is a plus.
Reports to: Chief Revenue Officer
Location: Dimondale, MI (Greater Lansing Area).
Compensation: Salary/Exempt: $60,000 – $75,000 (adjustable based on experience)
Physical Demands
The physical demands described here are representative of those that must be met by an team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the team member is regularly required to stand; walk; sit and talk or hear.
Work Environment
The work environment characteristics described here are representative of those an team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
