Department: Marketing
Reports To: Corporate Director of Marketing
Status: Full-Time, Exempt (Remote)
Salary: $55,000–$65,000 annually + benefits
The Marketing Brand Manager serves as the primary marketing lead for the Embergrove Hospitality (EHG) brand, translating corporate strategy into effective property-level marketing initiatives across the portfolio. This is a remote position that supports multiple hotel properties and collaborates closely with on-site leadership across the EHG portfolio. Occasional travel to hotel properties, corporate meetings, and company events may be required.
Reporting to the Corporate Director of Marketing, this position partners closely with General Managers, Directors of Sales, Revenue Management, and Operations to execute marketing campaigns that drive occupancy, meetings, weddings, food & beverage, and local awareness.
The Marketing Brand Manager oversees day-to-day marketing operations for Embergrove Hospitality, manages property marketing requests, develops integrated marketing campaigns, provides direction to the Content Marketer, and ensures all marketing initiatives reflect the Embergrove Hospitality brand. This role balances strategic planning with hands-on execution and maintains the ability to step into tactical work when business needs require.
Translate corporate marketing initiatives into property-level campaigns.
Develop and execute integrated marketing campaigns across digital and traditional channels.
Build campaign messaging, timelines, and marketing plans that support approved business initiatives.
Partner with Revenue Management, Sales, and Operations to execute commercial initiatives approved by leadership.
Ensure all marketing efforts align with Embergrove Hospitality brand standards.
Serve as the primary marketing contact for General Managers and Directors of Sales.
Consult with hotel leadership on local marketing opportunities, sponsorships, events, and promotional initiatives.
Manage marketing requests from hotel properties.
Determine project scope, priorities, timelines, and required deliverables.
Establish and communicate realistic marketing timelines while balancing multiple property requests.
Prioritize marketing work based on business impact, deadlines, and available resources.
Oversee execution of social media, email marketing, website updates, and digital campaigns.
Develop channel strategies and campaign recommendations.
Build and manage Meta advertising campaigns for approved property initiatives.
Coordinate promotional website updates and landing pages.
Maintain Google Business Profiles and digital brand presence.
Monitor campaign performance and recommend ongoing optimizations.
Provide day-to-day direction and workload management for the Content Marketer.
Review and approve creative assets before publication.
Ensure brand consistency across all marketing materials.
Step into tactical marketing responsibilities during team absences or peak workloads.
Manage multiple marketing projects across the Embergrove Hospitality portfolio.
Coordinate timelines between Marketing, Sales, Revenue Management, Operations, and hotel leadership.
Communicate project status and proactively identify potential scheduling conflicts.
Maintain an organized workflow that ensures marketing requests are completed efficiently and on time.
Manage property-funded marketing requests including local campaigns, event collateral, promotional materials, website updates, paid social campaigns, and email marketing.
Determine project scope and required resources.
Coordinate creative production with the Content Marketer.
Review completed work before delivery.
Track completed projects and provide documentation supporting internal property billing procedures.
Monitor online brand reputation and guest feedback across social media and review platforms.
Coordinate with hotel leadership, Regional Operations, and appropriate departments to resolve guest concerns.
Draft and manage public responses when appropriate.
Escalate high-profile or sensitive situations to the Corporate Director of Marketing while keeping leadership informed throughout the resolution process.
Monitor campaign performance across social media, email marketing, website traffic, and digital campaigns.
Identify opportunities to improve campaign effectiveness.
Assist with monthly reporting and campaign recaps for the Embergrove Hospitality portfolio.
Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field preferred.
3–5 years of professional marketing experience.
Experience developing and executing integrated marketing campaigns.
Strong understanding of social media marketing, email marketing, Meta advertising, website content management, and digital marketing.
Experience managing multiple projects simultaneously.
Excellent communication and organizational skills.
Strong copywriting and proofreading abilities.
Experience with Canva or Adobe Creative Suite.
Experience using website content management systems such as Squarespace or WordPress.
Working knowledge of Google Analytics and marketing performance reporting preferred.
Hospitality, tourism, or multi-location brand experience preferred.
The successful candidate will:
Become the trusted marketing partner for Embergrove Hospitality hotel leadership.
Deliver high-quality marketing support while maintaining consistent brand standards.
Successfully prioritize and manage multiple projects across the portfolio.
Develop integrated campaigns that support hotel business objectives.
Provide leadership, quality control, and direction for the Content Marketer.
Improve communication and workflow between hotel operations and the marketing team.
Ensure marketing requests are completed on time while maintaining a high standard of quality.
Serve as the day-to-day steward of the Embergrove Hospitality brand while collaborating with the Corporate Director of Marketing on larger strategic initiatives.
