Description
About the role
The Senior Director role reports into Brand & Creative leadership and is responsible for executing and elevating the brand experience across retail and in-office environments.
This role oversees the creative strategy, development, and execution for our digital platforms, marketing campaigns, and development and execution for retail/office environments. The ideal candidate brings deep experience translating brand strategy into emotionally resonant, high-impact creative work that drives engagement, growth, and differentiation within physical brand environments.
This leader will manage and inspire a multidisciplinary creative team, ensuring creative excellence, operational efficiency, and cross-functional collaboration. They will partner closely with Retail Operations, Product, Communications, and Executive Leadership to deliver cohesive creative narratives that reflect our brand’s purpose and promise.
This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA or Raleigh, NC office.
You Will
-
Develop and articulate a holistic creative vision that brings our brand to life across retail and in-office environments.
-
Lead the creative direction for integrated campaigns, physical retail experiences, signage, in-office branding, and environmental design.
-
Oversee creative for digital marketing, web, email, social media, and multimedia content.
-
Ensure the digital brand experience is cohesive, accessible, and optimized for user engagement and conversion.
-
Partner with product and digital teams to bring new features, initiatives, and campaigns to life visually.
-
Ensure all creative output aligns with brand guidelines, business objectives, and customer insights.
-
Drive innovation in creative storytelling, visual identity, and experience design across retail and physical brand environments.
-
Lead creative development for retail and in-office brand environments, including signage systems, merchandising visuals, and environmental graphics.
-
Ensure the physical brand experience reflects MyEyeDr.’s positioning around Vision, Expert Care, and Style.
-
Partner with Brand & Creative leadership to ensure alignment with broader brand strategy.
-
Lead the creative vision for in-office environmental graphics, signage systems, workplace branding, and experiential installations.
-
Partner with Retail/Facilities teams to concept and execute retail office creative, including window displays, merchandising visuals, brand storytelling elements, and customer journey touchpoints.
-
Ensure brand consistency across physical spaces with scalable creative systems and standards.
-
Manage the full creative process from concept to delivery, ensuring quality, timelines, and budgets are met.
-
Champion efficient workflows, project prioritization, and best-in-class creative operations.
-
Track creative performance, using insights to optimize future work.
-
Ensure alignment with Brand & Creative leadership on priorities, creative standards, and execution.
About You
-
Bachelor's degree in Marketing, Business, or a related field; or the equivalent combination of education, experience & skills.
-
14+ years of progressive experience in creative leadership roles within brand, marketing, and digital advertising environments.
-
Strong portfolio showcasing exceptional work across physical retail and physical brand experiences.
-
Experience designing creative for physical retail, offices, or experiential environments (e.g., signage, displays, environmental graphics).
-
Demonstrated success leading large, multidisciplinary creative teams.
-
Expertise in brand strategy, visual identity systems, and integrated campaign development.
-
Excellent communication and presentation skills with the ability to influence senior stakeholders.
-
Highly organized, with strong project management skills and a solutions-driven mindset.
-
Experience in a multi-location retail or workplace environment preferred.
-
Background in both agency and in-house settings preferred.
-
Familiarity with user experience principles, digital product development, and/or wayfinding systems preferred.
-
Experience with retail environmental design systems and brand standards preferred.
Grow With Us
-
Career Development and Training Opportunities
-
Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
-
Participate in our Vision coverage and associate discounts on our products
-
Participate in our 401(k) with competitive company match
-
Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
