Top 5 Digital marketing director Jobs in El Paso Tx

Senior Director for Web and Online Marketing
University of Texas at El Paso —El Paso, TX
- Weekends as needed
- Marketing
- 5 years
- SQL
- Paid holidays
- Disability insurance
Marketing Director
J. D. Auto Corp. —El Paso, TX
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- Google Workspace
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- Dealership
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Senior Director for Web and Online Marketing

University of Texas at El Paso -
El Paso, TX

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Job Details

Full-time

Benefits

Paid holidays
Disability insurance
Health insurance
Dental insurance
Vision insurance
Employee discount
Life insurance

Qualifications

Staff supervision
Managing marketing teams
Team leadership
Enterprise software
Content management systems
Application deployment
Bachelor's degree
Customer relationship management (CRM) systems (technically supported)

Full Job Description

Position Information

Hiring Department: Marketing and Communications

Reports To: Vice President for Marketing and Communications

Job Location: El Paso, Texas (Full Time, On Site)

Posting End Date: This posting may close once a sufficient number of qualified applications have been received.

Hours: 40 hours per week, standard Monday - Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.

FLSA status: Exempt

Earliest Start Date: As soon as possible.

Salary: Commensurate with Experience and Education.

Required Application Materials:

Resume
Cover Letter
List of three references

Position Summary

Reporting directly to the Vice President for Marketing and Communications, The Senior Director of Web and Online Marketing oversees UTEP’s external facing web presence and the Division of Marketing and Communications (Marcomm) digital marketing efforts. Additionally, the Senior Director also oversees the management of UTEP’s marketing data activity. The Senior Director develops and executes the technology strategy needed to ensure success for all online marketing activity. The Senior Director is a member of the Marcomm leadership team.

Team Leadership

Leads the Marketing and Communications Web Development and Marketing Analytics (WDMA) team (six staff members plus students)

Create and monitor performance metrics for each member of the WDMA team

Create and implement a long term skills development plan to ensure the WDMA team members have the knowhow needed to successfully execute tasks assigned

Serve on the Marcomm leadership team, providing strategic and tactical input on personnel issues, web development, digital marketing and marketing analytics.

Documents and updates standard operating procedures for the WDMA team

Other duties as assigned in support of the UTEP Mission

Understands and can articulates the University Strategic Plan and how the WDMA team supports that plan.

UTEP.edu Web Development

Plan and implement cyclical web updates to ensure that UTEP.edu makes a significant, demonstrable impact on advancing UTEP’s mission and strategic goals.

Implement best SEO, AEO and GEO practices to ensure UTEP visibility

Working with the appropriate UTEP partners, ensure that UTEP.edu and other UTEP sites are secure from attack and compliant with relevant laws and policy

Digital Marketing

Working with the Director of Web Development and Digital Marketing, meet paid lead generation goals by developing and deploying digital marketing campaigns that utilize paid search, digital display, paid social and AI chat platforms.

Develop and deploy a continuous improvement program to improve the effectiveness of and cost efficiency of digital marketing campaigns, including A/B testing and similar techniques

Support Marcomm colleagues in cross-platform/multi-platform campaigns that include digital and traditional media.

Ensure that marketing communications flows executed through the CRM are properly deployed and tracked

Marketing Analytics

Develop and implement a long-term strategy for marketing data collection, storage and reporting

Adhering to best practices, ensure that marketing data is collected and presented in a format that is actionable by senior leadership

Working with the Sr. Marketing Data Analysts, generate program market analysis reports and marketing campaign performance reports

Knowledge of all Microsoft Office software and able to learn and use institutional software systems.

Complies with all State and University policies.

Other duties may be assigned.

Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organization's objectives, policies and applicable laws.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications:

Education: Bachelor’s degree in a technology or marketing related field.

and

Experience: Five years of supervisory experience/team management.

Five years experience managing relevant SAS or in-house enterprise software deployments of CMS, CRM or similar platforms.

Preferred Qualifications:

Proficiency in querying SQL databases.

Advanced SEO/AEO.

Knowledge, Skills & Abilities

Deep understanding of Web UX design and trends.

Working knowledge of paid search campaigns and related Google platforms (Analytics, Adwords, etc.).

Working Knowledge of Web Development Environments, including CMS,

Working Knowledge of HTML and modern HTML development tools.

Proficiency in at least one modern data reporting tool (Power BI, Tableau, Qlik, etc.).

Experience using software or custom coding for analyzing datasets (Excel, Python, R, etc.).

Strong visual capabilities for data analysis and presentation.

Strong attention to detail.

Why Pick UTEP

The University of Texas at El Paso (UTEP) is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

UTEP is America’s leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 26,000 students are Hispanic, and half are the first in their families to go to college. UTEP offers 170 bachelor’s, master’s and doctoral degree programs at the only open-access, top-tier research university in America.

This is an especially exciting time to join UTEP as it advances the goals of its 2030 Strategic Plan. Built around the institution’s core strengths—its location, its people, its supportive culture, and its community partnerships—the plan lays out a bold vision for the next decade, aimed at maximizing the University’s regional impact and national stature.

Miner Perks and Benefits

What UTEP Offers:

Benefit Package includes: Medical, Prescription, Life Insurance and Wellness platform
Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long - term disability plans
Retirement Programs
Longevity Pay
Paid Vacation & Sick Leave
Paid Holidays
Employee Discounts & Perks
Employee Education Assistance program
And much more! Visit our Benefits Summary Page for more information on our additional benefits.

Disclaimer: Eligibility for perks and benefits may vary based on part-time or full-time employment.

Additional Information

Note: To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA-48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. A valid driver’s license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position's essential functions.

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; stoop, kneel and crouch. The employee is frequently required to use hands to feel; reach with hands and arms; and talk or hear. The employee is occasionally required to lift and move up to 25 pounds.

The noise level in the work environment ranges from moderate to very loud.

In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to a learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries—including the filing of a Formal Complaint or reporting an incident—about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at (915) 747-8358, by email at [email protected], or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 223C.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at [email protected].

Work Location: In person

Apply Now

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digital marketing director jobs in el paso tx

Senior Director for Web and Online Marketing

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