Overview:
Lead the future of one of America's most iconic brands.
We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty® Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.
If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.
Responsibilities:
- Lead brand and portfolio strategy for Hefty® and Private Label businesses
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Drive innovation pipelines, commercialization, and growth initiatives
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Lead retail media strategy and investment planning across key strategic retail customers
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Own key business decisions including pricing, portfolio optimization, and financial performance
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Translate consumer, shopper, and market insights into winning growth strategies
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Partner across Sales, Finance, R&D, Supply Chain, Operations, and Customer Marketing to deliver results
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Build customer-ready growth stories and go-to-market plans
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Influence senior leadership through strategic business recommendations and performance updates
Why This Role Stands Out
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Lead a household-name brand trusted by millions of consumers
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Own meaningful business decisions and growth strategies
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Drive innovation and shape the future of the category
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Gain broad exposure to senior leadership
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Work with a talented, collaborative, high-performing team
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Accelerate your career through a highly visible leadership role
We're Looking For Someone Who
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Thinks like an owner and acts decisively
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Combines strategic thinking with strong execution
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Loves building brands and growing businesses
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Thrives in fast-paced, high-accountability environments
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Can influence and lead cross-functional teams
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Has a passion for winning and developing innovative solutions
Qualifications:
Education/Experience
Required
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Bachelor's degree in Marketing, Business, or related field
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8+ years of Brand Marketing, Category Management, or General Management experience in CPG
Preferred:
Knowledge/Skills/Abilities
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Strong business acumen with P&L management experience
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Experience leading innovation and commercialization initiatives
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Nielsen, Circana, or syndicated data experience
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Strong analytical, communication, and project management skills
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Ability to travel 10–15%
Competencies:
- Strategic Mindset - Develops long-term strategies that anticipate market trends, identify growth opportunities, and position the business for sustained success.
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Business Insight - Applies financial, consumer, competitive, and market knowledge to make sound business decisions that drive profitable growth.
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Drives Results - Takes ownership of business performance, sets ambitious goals, and consistently delivers measurable results through effective execution.
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Decision Quality - Uses data, analytics, consumer insights, and sound judgment to make timely, informed decisions in complex business environments.
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Collaborates - Builds strong partnerships across functions and influences stakeholders to align priorities, solve problems, and achieve shared objectives.
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Communicates Effectively - Clearly communicates strategies, recommendations, and business performance while influencing executive leadership and cross-functional teams.
Want to know more about Reynolds Consumer Products and the brands that drive our business? Check out our website or connect with us on LinkedIn!
Not a good fit but know someone who is? Please refer them!
Local candidates only, no relocation assistance available
No recruiter calls or emails please.
RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.
Posted Salary Range: USD $127,700.00 - USD $185,150.00 /A Bonus Eligibility: Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.
