Summary
The Director of Digital Transformation is a newly created, senior leadership role responsible for shaping and executing Wag'n Tails' technology strategy across the entire business. This role owns the optimization and continued innovation of our core business systems — NetSuite, the Salesforce platform (Marketing Cloud, Sales Cloud, and Service Cloud), and our website — across Sales, Marketing, Service, Finance, Procurement, and Production.
Beyond optimizing what we have today, this leader will architect the next generation of Wag'n Tails' digital ecosystem, including connectivity between our manufacturing operations and the vans we build, as well as the embedded software and technology inside each van.
The Director will also champion artificial intelligence as a key differentiator for the business, beginning with the development of a Customer Service AI Agent and a Sales AI Agent. Finally, this role holds full ownership of IT Services — all hardware, software, and server infrastructure — ensuring the organization runs on a secure, reliable, and scalable technology foundation.
Key Responsibilities
Digital Transformation Strategy & Leadership
- Define and execute a multi-year digital transformation roadmap aligned with Wag'n Tails' growth objectives.
- Serve as the executive-level owner of technology strategy, presenting priorities, progress, and ROI to company leadership.
- Identify opportunities to use technology and automation as a competitive differentiator across the business.
- Stay current on emerging trends in ERP, CRM, connected vehicle technology, and AI to guide investment decisions.
Enterprise Systems Optimization (NetSuite & Salesforce)
- Own the performance, configuration, and ongoing optimization of NetSuite and the full Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud).
- Partner with leaders across Sales, Marketing, Service, Finance, Procurement, and Production to understand workflow gaps and translate them into system improvements.
- Drive integration between NetSuite, Salesforce, the website, and other business applications to create a single, reliable source of truth.
- Establish governance, data quality standards, and change management processes for all enterprise systems.
- Lead the ongoing development of the company website as a tool for lead generation, customer experience, and brand presence.
Digital Ecosystem & Connected Vehicle Innovation
- Develop and lead the strategy for a connected digital ecosystem linking Wag'n Tails vans to company systems, including telematics, diagnostics, and remote monitoring.
- Direct the design and integration of in-van software and technology, working with engineering and production teams to build connected capabilities into new units.
- Evaluate and select technology partners, platforms, and vendors to support van connectivity initiatives.
- Build the roadmap for how connected van data can create value for customers, service teams, and the business.
AI Strategy & Implementation
- Lead Wag'n Tails' AI strategy, positioning artificial intelligence as a core differentiator for the company.
- Own the design, build, and rollout of a Customer Service AI Agent to enhance responsiveness and customer experience.
- Own the design, build, and rollout of a Sales AI Agent to support lead engagement, qualification, and the sales pipeline.
- Establish a framework for evaluating, piloting, and scaling future AI use cases across the organization.
IT Services, Infrastructure & Security
- Hold full responsibility for all IT Services, including hardware, software, servers, and network infrastructure.
- Ensure systems are secure, reliable, and compliant with data protection best practices.
- Manage IT budget, vendor relationships, and technology procurement decisions.
- Oversee help desk and end-user support to ensure employees have the tools and systems they need.
Team Leadership
- Foster a culture of innovation, accountability, and continuous improvement within the technology organization.
- Manage external development partners, consultants, and vendors as needed to extend team capacity.
Qualifications
- Bachelor's degree in Information Technology, Computer Science, Business, or related field (Master's preferred).
- Demonstrated success leading digital transformation initiatives across multiple business functions (sales, marketing, service, finance, operations).
- Experience with connected device, IoT, or embedded software initiatives strongly preferred.
- Hands-on experience evaluating, building, or implementing AI-driven tools or agents in a business setting.
- Solid understanding of IT infrastructure, network administration, and server/hardware management.
- Proven ability to lead cross-functional teams and manage technology vendors and partners.
- Excellent communication and stakeholder management skills, with the ability to translate technical concepts for a non-technical audience.
- Salesforce and/or NetSuite certifications are a plus.
Core Competencies
- Strategic & Innovative Thinking
- Enterprise Systems Architecture (NetSuite & Salesforce)
- AI Strategy & Application
- IoT / Connected Product Development
- IT Infrastructure & Security Management
- Project & Vendor Management
- Leadership & Team Development
- Change Management
Perks and Benefits
- Comprehensive benefits package including FREE medical coverage for employee (employee-paid family plans also available), dental, vision, and 401(k) with a company match.
- Generous PTO program and paid holidays.
- Employee perks and discounts through provider programs.
- Join a stable company with 30+ years of leadership in mobile pet service vehicle conversions.
Why Wag’n Tails?
We’re not just a vehicle manufacturer — we help people launch their dreams. From pet groomers to veterinarians, our clients rely on us to build mobile units that power their businesses and expand their impact.
At Wag’n Tails, you’ll be part of a passionate, tight-knit team that values innovation, personal attention, and doing things the right way. If you’re ready to grow your career while supporting a mission that truly makes a difference in people’s lives, we’d love to hear from you.
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
