Job Description
Job Title: Marketing Specialist
Division: Enrollment and Marketing
Supervisor: Director of Enrollment Marketing
Hours: Full-time, exempt
Job Summary
The Marketing Specialist assists in creating and executing marketing strategies for the university. This includes tracking marketing campaigns across different departments within the university and with outside vendors/partners to ensure cohesion to brand standards, assisting in creating marketing materials (for website, print collateral, emails), social media. The specialist will serve as project coordinator and manager of marketing projects for the Office of Marketing, including maintaining tasks and timelines in our project management system, Hive.
Essential Functions:
- Assists in creating and executing marketing strategies.
- Collaborates with other internal teams (e.g. Enrollment and academic departments to develop and monitor strategic marketing initiatives).
- Responsible for tracking marketing campaigns across different departments within the university and with outside vendors, including creating reports to show progress.
- Researches the market, analyze trends to help define our marketing strategy, and provides advice as to how to best reach the target market.
- Writes, proofreads and edits creative and technical content across different mediums.
- Edit and manage front end content for the organization's web presence, copyedit and proofread all web content, create and develop web landing pages, sections, and content requested by departments
- Coordinates social media messaging for main university accounts, creating and posting content regularly and assisting with editorial plan.
- Creates social media content through writing, photography and video.
- Serves on Marketing's editorial team, providing strategic input on communication plans and assisting in the execution (writing, editing and publishing) of those plans.
- Serves as project manager (50% of job) working closely with Graphic Designer to ensure all projects are completed in a realistic and timely manner.
- First point of contact for all project requests, and responsible for setting plans in motion for projects to be completed.
- Inputs all Marketing projects in online management tool (Hive). Assigns project tasks and communicates project details to appropriate staff members.
- Serves as main liaison with the enrollment to ensure that all enrollment marketing pieces are completed in a timely manner.
- Coordinates bulk stationery orders, name tag orders, and manages invoices for those vendors.
Required Qualifications:
- Bachelor's degree in Marketing, Communication or related field.
- Minimum 3 years' experience in the related field.
- Thorough understanding of marketing, specifically for higher education (and/or willingness to learn).
- Detail-oriented with good follow-through and ability to work autonomously.
- Global/futuristic thinker who can see the big picture and forecast future goals.
- Strong interpersonal, organizational and problem-solving skills.
- Team-player who enjoys working as part of a dynamic team, building on each other's skills.
- Ability to be creative, innovative, resourceful, flexible and adaptive to change.
- Strong working knowledge of printing, publishing and graphic design.
- Proven command of the English language with strong editorial, grammatical and writing skills/techniques.
Desired Skills:
- Proficient in Microsoft Office (Excel) and PhotoShop
- Familiarity with Adobe Suite (Illustrator and InDesign) preferred
- Knowledge of best practices for posting on all social platforms
About Bethel University
The mission of Bethel University, affiliated with the Missionary Church denomination, is to be a community of learners building lives of commitment for leadership in the Church and world. Bethel's liberating academic programs challenge the mind, enlarge the vision, and equip the whole person for lifelong service.
Launched in 1947, Bethel is urban situated in the northern Indiana region hosting 250,000 residents, seven colleges (including Notre Dame), the 2nd largest shopping district in the state of Indiana, 15,000 businesses, 50 parks, and beautiful riverwalk developments in South Bend and Mishawaka. Resort venues on Lake Michigan are 45 minutes away. The university community is composed of about 1,500 traditional and adult/graduate students from 35 states, 90 students born outside the United States, and 225 full-time employees. Bethel also hosts more than 8,000 guests annually to arts productions, 25,000 guests annually in conference services, and many thousands of community members in support of 40 national athletic championships.
Bethel's 20,000 alumni occupy 49 states and 64 world areas and enjoy a medical school acceptance rate double the national average, 100% job placement rate in Nursing whose program was ranked No. 7 in the United States, a Top 4% finish nationally in competitive math performance tests, and 100% pass rate every year on the national performance standard for a unique academic major in American Sign Language.
For more information, visit our website at www.betheluniversity.edu
Bethel University does not discriminate on the basis of race, color, age, sex, disability, national or ethnic origin in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Bethel University seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the University's Lifestyle Covenant and to enforce a religiously based statement of responsibilities for all University employees. Women and minorities are encouraged to apply. Bethel University, as an educational institution operating under the auspices of the Missionary Church, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).
