Social Media & Content Manager
Amerail Systems Hotel Renovations – Erie, Pennsylvania, United States (Hybrid-after On-Site Orientation)
Company Description
Amerail Systems, Inc. is a premier nationwide hotel renovation company with more than 40 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties.
Role Description
The Social Media & Content Manager transforms Amerail’s established marketing strategy, buyer personas, and campaign priorities into compelling content and professional creative assets that engage and WOW B2B hotel renovation decision-makers nationwide.
This role requires a skilled content creator who can understand complex business topics, identify the strongest story, and clearly communicate Amerail’s value to hospitality decision-makers. The position combines social media management, graphic design, video editing, and project storytelling to build credibility, engage target audiences, and support lead-generation efforts.
Primary Responsibilities
- Create, schedule, publish, and manage content across LinkedIn, Facebook, Instagram, YouTube, TikTok, X, and Google Business Profile—with LinkedIn serving as Amerail’s primary B2B platform.
- Write clear, audience-focused content for hotel owners, operators, management groups, asset managers, and other hospitality decision-makers.
- Monitor social engagement, industry trends, and content opportunities relevant to Amerail and its target audiences.
- Track social media performance and use insights to continually improve content.
- Maintain the social content calendar and organized libraries of creative and project assets.
- Create and edit short- and long-form video, photography, project spotlights, expert interviews, case studies, and before-and-after stories.
- Design professional, on-brand graphics for social media, digital campaigns, email, sales materials, presentations, and events.
- Embrace and showcase Amerail’s company culture, proven approach, and hospitality expertise through project, educational, transformation, and employee-focused content—setting the brand apart from competitors.
- Repurpose core content across social media, email, website, campaigns, and sales materials.
- Provide light support for email graphics and routine website content updates.
- Collaborate with Marketing, Sales, Operations, and field teams to gather accurate information and uncover meaningful content opportunities.
Required Qualifications
- 3–5 years of experience in B2B social media, content marketing, or a related creative role.
- Demonstrated ability to translate complex B2B topics into strategic, audience-focused content—not simply execute posts from a calendar.
- Strong portfolio showcasing professional graphic design, B2B writing, and video content.
- Strong writing, editing, graphic design, and visual storytelling skills.
- Experience managing content across multiple social platforms and adapting messaging and creative formats for each audience.
- Hands-on experience with Hootsuite and Meta Business Suite for content scheduling, publishing, community management, and performance reporting.
- Proficiency in Canva, Adobe Creative Suite, or comparable professional design tools.
- Experience with video editing, photography, and content repurposing.
- Basic experience with email marketing platforms and website content-management systems.
- Strong organization, deadline management, accuracy, and attention to detail.
- Ability to accept feedback, apply sound creative judgment, and revise work collaboratively.
- Experience in hospitality, construction, architecture, commercial real estate, or another complex B2B industry is preferred.
Success Measures
- Growth in qualified audience reach, meaningful engagement, click-through rates, and website traffic from social and content channels.
- Increased conversions and qualified leads influenced by social media, content, and campaign assets.
- Consistent, timely execution of approved content calendars and lead-generation campaign priorities while maintaining high standards for quality, accuracy, and brand consistency.
- Effective use of performance data to test, optimize, and improve content, creative, calls to action, and channel strategy.
- Effective repurposing of content across social media, email, website, campaigns, and sales-support channels.
- Organized creative assets and reliable adherence to established workflows, deadlines, and approval processes.
How To Apply
Please submit:
- A current résumé
- A portfolio or work samples demonstrating:
- B2B social media content and copywriting
- Professional graphic design
- Short- or long-form video editing
- Content adapted across multiple marketing channels
- Email or website graphics, if available
- Social media results or performance insights, when possible
For each sample, briefly explain the audience, objective, your specific role, and the results achieved. Portfolios should demonstrate strategic thinking and storytelling not only graphic design or social media scheduling.
Pay range in United States
Compensation may vary based on skills, experience, and location
Featured Benefits:
- Paid Holidays
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Seniority Level: Mid-Senior level
- Industry: Construction (Hotel Renovations)
- Employment Type: Full-time (Hybrid)
- Job Functions:
- Marketing
- Skills:
- Renovation
- Social Media Content Creation
- B2B Marketing
- Social Media
- LinkedIn
- Social Media Advertising
- B2B Marketing Strategy
- Content Development
- Graphic Design
- Video Editing
Screening questions/Required qualifications:
- How many years of work experience do you have with social media?
- How many years of work experience do you have with Branded Content Development?
- How many years of work experience do you have with YouTube?
- Are you comfortable working in a hybrid setting?
- Do you have a portfolio demonstrating B2B copywriting, professional graphic design, and video content?
Preferred qualifications
- How many years of Marketing experience do you currently have?
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have a portfolio demonstrating B2B copywriting, professional graphic design, and video content?
- How many years of work experience do you have with Branded Content Development?
- How many years of Marketing experience do you currently have?
- How many years of work experience do you have with YouTube?
- Are you comfortable working in a hybrid setting?
Work Location: Hybrid remote in Erie, PA 16505
