YouTube Social Media Brand Strategy AI-Enhanced Content
Company: Haven Lighting
Position: Full-time
Work Location: Primarily in person, with some flexibility
Travel: Occasional travel within the United States
This is not a traditional content-creator position.
Haven Lighting is looking for someone who can do more than operate a camera, edit videos, or follow social-media trends.
We need a creative thinker who can understand a brand, recognize what people are really trying to communicate, and turn unfinished ideas into content that feels unmistakably Haven.
Our products create incredible gathering places for friends, families, businesses, and communities. We design premium smart-lighting systems for homes, commercial properties, municipal spaces, retail locations, landscapes, hardscapes, and rooflines.
Our marketing should feel just as innovative as our products.
Think Savannah Bananas energy meets premium outdoor lighting: unexpected, entertaining, intelligent, visually impressive, and impossible to scroll past.
The traditional way of marketing lighting is boring.
We are not interested in boring.
#DontBeBoring
Who We Are Looking For
We are looking for a rare combination of:
- Creative storyteller
- Videographer
- Editor
- Brand thinker
- Social-media strategist
- Fast learner
- Resourceful problem-solver
- Curious experimenter
You do not need to walk in knowing everything.
You do need to be smart enough to learn quickly, motivated enough to teach yourself, and confident enough to admit when you do not know something.
AI is an important part of modern content creation, and we expect you to use it. However, AI is not the most important qualification for this role.
We care more about your:
- Intelligence
- Creativity
- Judgment
- Curiosity
- Work ethic
- Brand awareness
- Emotional intelligence
- Ability to accept feedback
- Ability to adapt quickly
Tools can be learned. Creative instincts, personal drive, and the ability to understand people are much harder to teach.
The Person Who Will Thrive Here
You can listen to someone describe an incomplete idea and understand what they are actually trying to accomplish.
You can read between the lines.
You recognize that different people communicate differently, and you know how to adjust your approach based on the person, audience, and situation.
You can take feedback such as:
- “This doesn’t feel like Haven.”
- “It needs more energy.”
- “It looks good, but it doesn’t tell the right story.”
- “We need something completely different.”
Instead of becoming defensive or waiting for step-by-step instructions, you ask intelligent questions, identify the real issue, and return with a stronger idea.
You understand that feedback is not rejection. It is part of creating exceptional work.
You are comfortable changing direction, trying again, testing unconventional ideas, and occasionally creating something that fails miserably.
You learn from it and keep moving.
What You Will Do
You will help shape how Haven Lighting looks, sounds, and feels across YouTube and social media.
Your responsibilities will include:
Brand and Creative Strategy
- Learn Haven’s brand deeply enough to recognize what fits and what does not.
- Translate company goals, customer needs, leadership ideas, and incomplete creative direction into clear content concepts.
- Develop original campaigns that make lighting feel exciting, emotional, entertaining, and relevant.
- Help define and continually strengthen Haven’s visual identity, storytelling style, voice, and content strategy.
- Bring new ideas to the table rather than waiting to be assigned every concept.
- Adapt messaging for homeowners, business owners, installers, dealers, designers, municipalities, and commercial customers.
- Collaborate with leadership and the Attention Team while remaining open to feedback and changing direction quickly.
Video Production
- Conceptualize, script, storyboard, shoot, and edit short-form and long-form video content.
- Create Instagram Reels, Facebook videos, TikToks, and YouTube Shorts with strong hooks and clear stories.
- Produce long-form YouTube content, including:
- Product demonstrations
- Tutorials
- Installation videos
- Customer transformations
- Behind-the-scenes content
- Product comparisons
- Lifestyle stories
- Dealer and installer features
- Educational content
- Entertaining, trend-driven concepts
- Film inside our one-of-a-kind showroom and training facility.
- Travel to installations, customer locations, events, and projects throughout the United States when needed.
- Produce and support live-selling and livestream events.
- Capture professional video, audio, interviews, product footage, and supporting B-roll.
- Make Haven’s lighting systems look exceptional on camera.
Editing and Content Optimization
- Edit content for the specific style, pacing, and audience of each platform.
- Create compelling thumbnails, titles, captions, hooks, descriptions, and calls to action.
- Repurpose long-form videos into short-form content without making every clip feel identical.
- Use humor, storytelling, emotion, surprise, education, and visual effects appropriately.
- Optimize content for YouTube search, audience retention, engagement, and platform performance.
- Review views, watch time, engagement, conversions, and other performance data.
- Use results to improve future concepts rather than simply repeating what has already been done.
- Help grow Haven’s YouTube audience organically toward 100,000 subscribers within two years.
AI-Enhanced Creation
- Use AI to improve speed, creativity, experimentation, and production quality.
- Explore tools for ideation, scripting, storyboarding, video generation, editing, effects, motion graphics, repurposing, and analytics.
- Test emerging platforms such as Runway, Kling, Veo, Sora, Firefly, Descript, Opus Clip, CapCut AI, or comparable tools.
- Generate supplemental visuals, B-roll, transitions, animations, concepts, and creative prototypes when appropriate.
- Know when AI improves the story—and when traditional filming and editing are the better choice.
- Continually teach yourself new tools and workflows without waiting for formal training.
AI should support your creativity, not replace it.
What We Value Most
The strongest candidate will:
- Understand that brand is more than colors, fonts, and logos.
- Know how to turn products into stories people care about.
- Be highly creative without losing sight of business goals.
- Think quickly when plans, locations, schedules, or ideas change.
- Be willing to challenge ordinary approaches respectfully.
- Accept direct feedback without taking it personally.
- Recognize what people mean, even when they struggle to explain it.
- Adapt to different personalities and communication styles.
- Work independently without needing constant supervision.
- Take ownership of projects from idea through final delivery.
- Notice details other people miss.
- Understand pacing, emotion, humor, and audience attention.
- Be comfortable experimenting, failing, learning, and trying again.
- Care deeply about producing work that performs—not just work that looks good.
- Be driven, dependable, curious, and difficult to outwork.
You May Be a Great Fit If
- You are smart, quick, observant, and resourceful.
- You constantly notice ideas, trends, moments, and stories worth capturing.
- You have strong creative instincts and can explain the reasoning behind your choices.
- You can laugh at yourself.
- You are willing to create something unusual before everyone else understands it.
- You are comfortable saying, “I don’t know yet, but I’ll figure it out.”
- You teach yourself new programs, tools, techniques, and strategies.
- You understand how to make premium products feel approachable without making them feel cheap.
- You are competitive, care about results, and genuinely want the content to win.
- You enjoy working with strong personalities and can adapt without losing your own voice.
- You believe there is almost always a more interesting way to tell the story.
You May Not Be a Great Fit If
- You need every assignment fully outlined before you can begin.
- You struggle when creative direction changes.
- You become defensive when your work is edited or rejected.
- You wait for someone else to identify every problem and provide every solution.
- You rely entirely on templates, trends, or AI-generated ideas.
- You care more about making beautiful videos than making effective videos.
- You are uncomfortable filming, traveling, experimenting, or working in a fast-moving environment.
- You want to do the same type of content repeatedly.
- Your first instinct is to explain why something cannot be done.
Experience and Skills
We care more about your ability than your degree.
A bachelor’s degree is not required.
Qualified candidates should demonstrate experience or strong ability in several of the following areas:
- Videography and video production
- Short-form social-media content
- Long-form YouTube content
- Storytelling and creative strategy
- DSLR or mirrorless camera operation
- Lighting, audio, and interview production
- Adobe Premiere Pro, Final Cut Pro, CapCut, or comparable editing software
- Motion graphics, animation, or visual effects
- YouTube SEO and audience-retention strategies
- Social-media analytics
- Product, lifestyle, luxury, home-improvement, technology, or brand marketing
- AI-assisted video, graphics, editing, and content-development tools
You must provide a portfolio or examples of your work. We are interested in your thought process, originality, and ability to tell a story—not only polished production.
Experience with premium products, lighting, smart-home technology, interior design, architecture, home improvement, or outdoor living is helpful but not required.
You must have read—or be willing to immediately read—Building a StoryBrand and understand how to position the customer as the hero of the story.
What Haven Offers
- Competitive compensation based on experience and demonstrated ability
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Health savings account
- Paid time off
- Employee discounts
- Flexible hours when production schedules allow
- Some remote-work flexibility
- Access to professional creative tools and emerging AI platforms
- Access to Haven’s products, showroom, training facility, installations, and events
- The freedom to propose bold ideas and help shape a growing national brand
- An environment where strong work can have a direct and visible impact
How to Apply
Send the following to [email protected]:
- Your resume
- A link to your portfolio or relevant work
- A brief explanation of why this position caught your attention
- One example of a project where you received significant feedback or had to completely change direction
- A description of how you currently use—or would use—AI in your creative process
Creative application challenge
Choose one Haven Lighting product, project, or customer audience and submit a simple concept for a video that would make someone stop scrolling.
This does not need to be a fully produced video. It can be:
- A rough video
- A written concept
- A storyboard
- A sample hook
- A short script
- A visual mockup
We are not evaluating how much unpaid work you are willing to do.
We are evaluating how you think.
Show us that you understand the difference between creating content and creating attention.
Do not send us what you think every company wants to see. Show us how your mind works.
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
