Top 1 Brand manager Jobs in Evansville, In

Brand Marketing Specialist I
Escalade Sports —Evansville, IN
- Marketing
- Mid-level
- Office
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Brand Marketing Specialist I

Escalade Sports -
Evansville, IN

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Job Details

Qualifications

Website activity analysis
Sales analytics & reporting tools
Affiliate marketing business model
Bachelor's degree
Pay-per-click (PPC) advertising
Marketing analytics
Paid search marketing
Data analytics technologies
Cross-functional communication
Paid search advertising campaigns

Full Job Description

Position Title: Brand Marketing Specialist I
Reporting To: Brand Manager, Basketball
Location: Evansville, IN
Status: Exempt

About the Opportunity:
Escalade Sports is home to some of the most recognized names in basketball – Goalrilla, Goaliath, Silverback, and Goalsetter. These are brands trusted by athletes, families, and communities around the world. From professional-grade systems used by elite players to backyard hoops that bring neighborhoods together, our basketball portfolio sits at the top of its class globally. We’re looking for a Brand Marketing Specialist to help drive Escalade Sports’ next chapter of e‑commerce growth for these basketball brands.

Job Purpose:
The Brand Marketing Specialist drives Escalade Sports’ e‑commerce growth and enhances the online customer experience through ownership of the Shopify marketplace, Email/SMS platforms, affiliate marketing programs, SEO strategy, and performance analytics. This role supports the Basketball brands by turning insights into action and ensuring our digital channels are optimized for sales and engagement.

Essential Duties/Responsibilities

Build and maintain Shopify promotions, Email/SMS campaigns (Klaviyo), review platforms (Bazaarvoice), and promotional calendars
Support paid media campaigns across Meta, Google, Amazon, Wayfair and manage affiliate program deliverables
Manage site structure updates, landing page builds, and app integrations to enhance the digital experience
Create and execute a promotional and social media calendar
Assist in building a strong brand focused social media presence
Write clear and engaging SEO, GEO rich content for ecommerce that reflect the brand’s voice
Organize and manage product content (copy, images, videos, specs, dimensions, pricing) utilizing a product database Salsify and publishing to Shopify websites, Amazon, and additional retail channels
Maintain product metadata, Google Merchant Center feeds, and SEO, GEO rankings
Track and analyze performance using GA4 and pixel data to inform marketing strategy and investment
Collaborate with brand, product, sales and creative on initiatives that drive e‑commerce growth
Contribute to reporting dashboards and insights to share with the Basketball team and senior leadership
Stay current on e‑commerce, SEO, and digital marketing trends to recommend enhancements

Qualifications & Requirements\

Bachelor’s degree in marketing, business, communications, or related field
2-3 years of e‑commerce or digital marketing experience preferred
Hands‑on expertise in any of the following Shopify, Klaviyo, or Salsify
Familiarity with paid media platforms (Meta, Google Ads, AMS) and affiliate marketing tools
Proficiency with SEO and analytics tools (GA4, SemRush, BrightEdge)
Strong analytical skills and ability to translate data into action
Excellent communication and organizational skills
Ability to work collaboratively across marketing, product, and creative

Physical Demands

Sitting, talking and listening at least 2/3 of the time
Lifting up to 25 pounds
Stooping and kneeling
Fine motor coordination

Working Conditions

Office environment

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.

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Brand Marketing Specialist I

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