Purpose of Position
This position is responsible for managing, evolving, and executing comprehensive marketing strategies that enhance brand visibility, strengthen brand reputation, drive customer, grower, employee, and prospective employee engagement, and deliver measurable business outcomes. This role also serves as the organization’s lead for leveraging marketing technology and digital tools to scale impact, improve efficiency, and enable data-driven decision-making.
The ideal candidate brings a strong track record in strategic marketing planning, brand management, content development, and execution across both traditional and emerging channels, with demonstrated experience utilizing marketing technology platforms (marketing automation, analytics, CMS, and digital advertising tools) to support and optimize marketing performance.
Key Responsibilities
Brand Management: Lead the development and evolution of the company’s brand identity, positioning, and messaging. Ensure consistent application of brand standards across all channels, platforms, and stakeholder groups.
Campaign Development: Design and execute integrated, multi-channel campaigns leveraging digital, social, print, and emerging platforms. Utilize data and marketing tools to segment audiences, personalize messaging, and improve campaign effectiveness.
Event Management: Plan and execute company conferences, trade shows, and key internal and external events, integrating digital tools and platforms to enhance attendee engagement and post-event analytics.
Marketing Technology & Digital Enablement: Own and optimize the marketing technology stack, including marketing automation platforms, website CMS, analytics tools, and digital advertising platforms. Identify opportunities to improve efficiency, personalization, and performance through technology integration and automation.
Digital Marketing: Lead digital strategy including website management, SEO/SEM, online business profiles, email marketing, and social media. Continuously optimize digital presence using analytics and performance data.
Earned Media Management: Drive public relations strategy, including press releases, media outreach, and brand storytelling. Manage media relationships and coordinate interviews, launches, and external communications.
Content Strategy: Develop and oversee content strategy aligned with brand messaging and business objectives. Ensure content supports campaigns, thought leadership, recruitment, and internal communications while leveraging digital tools for distribution and performance tracking.
Branded Product Management: Oversee branded merchandise strategy, including vendor management, online storefronts, inventory, and gifting programs, ensuring alignment with brand standards and cost efficiency.
Performance Monitoring & Analytics: Establish KPIs and leverage analytics tools to track performance across all marketing initiatives. Continuously optime strategies based on data-driven insights.
Budget Management: Manage marketing budgets with a focus on ROI, prioritizing investments in high-impact channels and technology solutions.
Cross-Functional Collaboration: Partner with sales, procurement, sustainability, HR, technology, and other teams to ensure alignment and maximize organizational impact.
Vendor & Agency Management: Manage external partners including agencies, media vendors, and production partners. Ensure performance, accountability, and adherence to brand standards.
Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or related field.
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5+ years of progressive marketing experience with ownership of strategy and execution.
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Proven ability to develop and execute integrated marketing campaigns that drive measurable results.
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Experience leveraging marketing technology (marketing automation, analytics, CMS, digital advertising platforms) to optimize performance.
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Strong understanding of traditional and digital marketing channels, including SEO, SEM, email, and social media.
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Excellent writing, editing, and content development skills across multiple audiences and platforms.
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Strong analytical skills with the ability to translate data into actionable insights.
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Effective communication and presentation skills with the ability to influence stakeholders.
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Working knowledge of Adobe Creative Suite, Figma or similar tools, with ability to provide design direction.
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Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
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Demonstrated ability to work both independently and collaboratively.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job operates within a professional office environment. While performing the duties of this job inside the office, the employee is frequently exposed to normal working conditions for an office environment with a noise level that is usually quiet to moderate. The role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee may be required to stand for long periods of time as well as use hands or fingers to reach or handle, and to reach with hands and arms. The employee is regularly required to stand, walk, climb, balance, stoop, kneel, crouch or crawl. The employee will occasionally lift and/or move up to 25 pounds. All vision abilities are required to encompass close-up work. On occasion, employee must be able to tolerate and endure extended seasonal hours and maintain alertness to meet deadlines.
Occasionally while performing the duties of this job, the employee may be exposed to machinery and moving parts, airborne particles including grain dust and hazardous materials or fumes, which may require the use of PPE. The employee may be exposed to adverse weather conditions, extended seasonal hours, high precarious places and confined spaces. The noise level in some of the work environments may require the use of hearing protection.
ABOUT THE COMPANY
Headquartered in Fargo, ND, Anchor Ingredients is the most customer-centric, innovative and transparent farm-to-food partner, dedicated to delivering premium ingredients and added value services to the food and pet food industries. Our farm-level relationships, combined with our global reach, allow us to efficiently procure and process ingredients from around the region and throughout the world, uniquely positioning us to fulfill our customers' diverse ingredient requirements. We take pride in our world-class team which boasts extensive industry experience combined with an unwavering dedication to our company’s mission, vision and values, and a commitment to delivering quality and innovation throughout the entire food supply chain.
DISCLAIMER
This job description is not a complete description of responsibility, but reflects the general qualifications, duties and/or responsibilities necessary to perform this position. All candidates who receive a written offer of employment will be required to successfully pass a background check, as well as testing for commonly abused controlled substances in accordance with the company’s Drug Free Workplace Policy. Anchor Ingredients reserves the right to revise the job description as circumstances warrant. Anchor Ingredients is an at-will employer, which means that either the employee or the company may terminate the relationship at any time, with or without notice, and with or without cause. We are an equal opportunity employer.
