Title: Senior Sales Manager
Reports To: VP, TRG Sales
TRG is a leading manufacturer and distributor of innovative plastic sheet materials, serving the awards, recognition, and signage markets. Headquartered in Findlay, Ohio, our products are distributed in over 85 countries worldwide. We are committed to excellence, customer satisfaction, and the professional growth of our employees.
As the Sales Manager for Rowmark you will be responsible for leading, coaching, and developing a high-performing sales team consisting of 4-5 direct reports across outside sales and sales support roles. This position drives revenue growth, margin performance, and customer satisfaction by executing effective sales strategies, managing key accounts, and partnering cross-functionally with Marketing, Customer Service, and Operations. The Sales Manager ensures alignment between field sales execution and Rowmark’s overall business objectives.
Additional Responsibilities include, but are not limited to:
Sales Leadership & Team Management
- Directly manage, coach, and develop 4–5 sales team members, including outside sales representatives and sales support staff
- Establish clear performance expectations, goals, and accountability metrics aligned with company objectives
- Conduct regular one-on-one meetings, performance reviews, and coaching sessions to drive individual and team success
- Support recruitment, onboarding, and training of new sales team members
Sales Strategy & Execution
- Develop and execute sales plans and territory strategies to achieve or exceed revenue and margin targets
- Collaborate with Marketing to align sales initiatives with customer buying trends, product positioning, and promotional strategies
- Support pricing and product strategies to improve profitability and market competitiveness
- Track and analyze key sales metrics, pipeline activity, forecasts, and results to ensure consistent performance
Customer & Account Management
- Build and maintain strong relationships with key customers, distributors, and strategic accounts
- Assist sales representatives with complex negotiations, account development, and customer issue resolution
- Ensure an outstanding customer experience through effective coordination with sales support and internal teams
- Monitor sales activity, order flow, inventories, and custom order progress to ensure customer satisfaction
Cross-Functional Collaboration
- Partner closely with Customer Service, Operations, Quality, Manufacturing, Engineering, and Finance to support sales execution and resolve issues
- Communicate market trends, customer feedback, and competitive insights to internal stakeholders
- Support continuous improvement initiatives related to sales processes, tools, and customer engagement
Industry Engagement & Reporting
- Attend industry trade shows, conferences, and customer events to promote Rowmark and identify growth opportunities
- Prepare and deliver accurate sales reports, forecasts, and performance summaries for leadership
- Complete additional projects and responsibilities as assigned
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field required; MBA preferred
- Minimum of 7–10 years of progressive experience in B2B sales, including prior people leadership or sales team management experience
- Experience managing outside sales representatives and sales support functions preferred
- Strong knowledge of distribution, manufacturing, or industrial products; familiarity with signage, engraving, or decorative plastics markets a plus
- Demonstrated success developing and executing sales strategies that drive revenue and margin growth
- Proficiency with CRM systems, ERP systems, and Microsoft Office (Excel, Word, PowerPoint)
- Willingness and ability to travel approximately 30–40% for customer visits, team coaching, and industry events
Bonus Points If You Have:
- Positive attitude with a high level of accountability, integrity, and personal drive
- Proven leadership skills with the ability to motivate, coach, and develop sales professionals
- Strong customer-centric mindset with demonstrated relationship-building skills
- Excellent communication skills with the ability to communicate clearly and openly at all levels of the organization
- Strong problem-solving, analytical, and decision-making capabilities
- Passion for continuous improvement and achieving measurable results
- Ability to analyze data, prepare reports, and present findings and recommendations
Pay: $110,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: Hybrid remote in Findlay, OH 45840
