Marketing Manager
REGIONAL MEDICAL IMAGING, P.C. —Flint, MI
- Full-time
- Marketing
- Mid-level
- 3 years
Quick Apply
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Marketing Manager

REGIONAL MEDICAL IMAGING, P.C.
Flint, MI

Quick Apply

Job Details

Full-time
1 day ago

Qualifications

Marketing public relations
Business development management
Website management
Operational analysis
Establishing local partnerships in a community engagement role
Reputation management
Managing marketing teams
Data analysis reporting
Referral-based lead generation
Bachelor's degree in communications
Marketing
Team leadership
Operations coordination
Sales referrals
Coaching
Marketing company internal data
Local agency collaboration
Performance Reporting
Digital brand management
Mid-level
Print media campaign management
Healthcare provider promotion
Brand representation
3 years
Bachelor's degree in business administration
Data summary reports
Bachelor's degree in marketing
Project marketing collateral management
Analysis skills
Supervising experience

Full Job Description

Marketing Manager

Position Summary

The Marketing Manager is responsible for leading and coordinating Regional Medical Imaging's marketing, physician engagement, community outreach, and brand initiatives. This position serves as the primary liaison between RMI leadership, internal stakeholders, external marketing partners, and community organizations to ensure marketing efforts align with the organization's strategic goals and deliver measurable business results.

The Marketing Manager oversees physician outreach initiatives, referral growth strategies, community engagement, brand consistency, and marketing operations while providing leadership to the Marketing Field Representative. As RMI's marketing strategy continues to evolve, this role will adapt to meet the organization's changing business needs and partnerships.

Essential Responsibilities

Marketing Strategy & Brand Management

Partner with executive leadership to support marketing initiatives that align with organizational goals.
Serve as the primary internal liaison with external marketing agencies and creative partners.
Ensure all marketing materials accurately reflect RMI's mission, values, services, and brand.
Coordinate marketing campaigns across digital, print, community, and physician audiences.
Evaluate marketing effectiveness and recommend opportunities for improvement.

Physician & Business Development

Support physician relationship and referral growth initiatives.
Monitor referral trends and identify opportunities to strengthen referring physician relationships.
Collaborate with operations and clinical leaders to enhance the referring provider experience.
Assist in developing outreach strategies for new physicians, service lines, and geographic markets.

Leadership

Provide leadership, coaching, and direction to the Marketing Field Representative.
Establish priorities, goals, and performance expectations.
Coordinate outreach activities and evaluate effectiveness.

Community Engagement

Coordinate community partnerships, sponsorships, and outreach activities.
Represent RMI at community events and networking opportunities.
Support physician appreciation events and community education initiatives.

Marketing Operations

Coordinate production of marketing collateral and promotional materials.
Manage reputation management initiatives, online reviews, and community presence.
Assist with website content, social media coordination, advertising, and public relations activities.
Support internal communication and organizational recognition initiatives.

Analytics & Reporting

Track key marketing and referral metrics.
Prepare reports for executive leadership regarding marketing performance and business development initiatives.
Utilize data to identify opportunities for growth and operational improvement.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or related field preferred.
Three to five years of progressive experience in marketing, healthcare, business development, physician relations, or related field.
Healthcare marketing experience preferred.
Experience working with external vendors and marketing agencies preferred.
Supervisory or leadership experience preferred.
Strong analytical, organizational, communication, and relationship-building skills.

Schedule: Monday–Friday, 8:00 a.m.–5:00 p.m. with occasional evening and weekend hours to support community events and organizational initiatives.

Quick Apply

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Marketing Manager

Position Summary

Essential Responsibilities

Marketing Strategy & Brand Management

Physician & Business Development

Leadership

Community Engagement

Marketing Operations

Analytics & Reporting

Qualifications

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