Marketing Technology Developer
About the Role
We are looking for a Marketing Technology “MarTech” Developer to support and improve a
multi-brand digital marketing operation across WordPress websites, landing pages, SEO
systems, lead forms, tracking scripts, analytics platforms, and internal marketing workflows.
This role is ideal for a developer who understands that a website is not just a design asset. It is
a lead generation system. You will work closely with marketing, SEO, PPC, design, and data
teams to build scalable seo content series through programmatic templates, maintain accurate
tracking, troubleshoot forms and integrations, improve page speed, and support ongoing
campaign launches across multiple brands.
The ideal candidate is technically strong, detail-oriented, marketing-minded, and comfortable
working inside WordPress, Elementor, ACF, PHP, JavaScript, Airtable, and related marketing
technology platforms. This person should be able to take a designer’s mockups and bring them
to life while also understanding how their work impacts SEO, PPC performance, attribution,
conversion tracking, and lead quality.
Key Responsibilities
Build, maintain, and improve WordPress websites across multiple brands.- Develop responsive landing pages, service pages, location pages, and programmatic
SEO page templates.
- Work with Elementor, global templates, dynamic content, repeaters, global components,
and reusable design systems.
- Build and manage custom post types, custom fields, template logic, and scalable page
structures using ACF and related WordPress tools.
- Implement and troubleshoot forms using tools such as Formidable Forms, Gravity
Forms, or similar platforms.
- Configure form logic, hidden fields, UTM capture, lead attribution, email notifications,
SMTP, and routing workflows.
- Implement, test, and maintain marketing tracking scripts through Google Tag Manager
and related platforms.
- Set up and QA GA4 events, Google Ads conversions, Meta custom events, CallRail
tracking, DNI, and call tracking number pools.
- Support SEO and PPC teams with technically sound landing pages, schema, internal
linking systems, tracking, and page performance improvements.
- Optimize WordPress and Elementor pages for mobile responsiveness, Lighthouse
scores, Core Web Vitals, speed, usability, and conversion rate.
- Work with Figma Dev Mode to accurately translate visual designs into responsive web
pages.
- This role does not require any design work, but an eye for good design and
attention to design details is a plus.
- Maintain technical SEO standards including canonicals, XML sitemaps, robots.txt,
schema markup, indexation, crawlability, and internal linking.
- Support scalable schema and programmatic SEO initiatives across large sets of pages.
- Troubleshoot issues related to caching, CDN behavior, WordPress plugins, PHP
configuration, APIs, tracking scripts, and form submissions.
- Work safely with API keys, personal access tokens, environment/config files, and
sensitive credentials.
- Support integrations with tools such as Airtable, Google Places API, CallRail, Google
Search Console, and other marketing platforms.
- Help maintain staging, development, and production environments with proper QA and
deployment practices.
- Document technical changes, QA steps, tracking implementations, and workflows clearly
for the marketing team.
Required Skills and Experience
Strong experience with WordPress development.- Strong experience with Elementor, global templates, dynamic content, reusable
components, and responsive page building.
- Experience with Advanced Custom Fields, custom post types, template logic, and
structured content management.
- Proficiency in HTML, CSS, JavaScript, and PHP.
- Experience working with Bootstrap, Tailwind, Material UI, or similar front-end
frameworks/libraries.
- Experience taking Figma or designer mockups and developing them into accurate,
responsive web pages.
- Strong understanding of responsive development across desktop, tablet, and mobile.
- Experience with form tools: Formidable Forms and Gravity Forms.
- Experience with HTML/PHP Forms.
- Understanding of UTM parameters, hidden fields, lead attribution, and form tracking.
- Experience with Google Tag Manager, GA4, custom events, and marketing tracking
scripts.
- Familiarity with Meta custom events, CallRail, DNI, number pools, and call tracking
attribution.
- Understanding of technical SEO, including schema, canonicals, sitemaps, robots.txt,
internal linking, and indexing.
- Experience optimizing WordPress and Elementor websites for speed, Lighthouse
performance, and Core Web Vitals.
- Comfort with SFTP, SSL, DNS basics, caching, CDN behavior, backups, staging
environments, and general server troubleshooting.
- Awareness of DKIM, SPF, DMARC, SMTP, and email deliverability basics.
- Understanding of WordPress/PHP website security best practices.
- Ability to work with APIs, API keys, personal access tokens, and secure configuration
practices.
- Strong attention to detail and ability to QA your own work before launch.
- Ability to understand marketing outcomes through technology, not just complete isolated
coding tasks.
Preferred Skills
Experience with Airtable and Airtable-powered content or workflow systems.- Experience with Google Places API or other location/content APIs.
- Experience with Google Search Console API or indexing/submission workflows.
- Experience building or supporting programmatic SEO systems.
- Experience with scalable unique schema generation.
- Experience with programmatic internal linking systems.
- Familiarity with Microsoft Clarity, heatmaps, session recordings, and conversion behavior
analysis.
- Familiarity with .llm files, markdown files, structured content files, and emerging
AI/search optimization formats.
- Experience with multi-brand websites or large content-heavy websites.
- Experience supporting PPC landing pages and conversion-focused page development.
- Experience working with marketing, SEO, PPC, design, and data teams.
What Success Looks Like
A successful Marketing Technology Developer in this role does more than build pages. They
help protect and improve the entire marketing engine.
Success in this role means:
- Pages are launched quickly, cleanly, and accurately.
- Forms work properly and capture the correct attribution data.
- Tracking events fire correctly across GA4, Google Ads, Meta, CallRail, and related
platforms.
- SEO templates are scalable, organized, indexable, and technically sound.
- Elementor and WordPress builds are reusable, maintainable, and not overly fragile.
- Landing pages are fast, responsive, and optimized for conversions.
- Technical issues are documented, diagnosed, and resolved without constant
hand-holding.
Ideal Candidate
The ideal candidate is a practical, marketing-minded developer who is comfortable working
across websites, tracking, forms, SEO, analytics, and integrations.
You should be the kind of person who asks questions like:
- Will this page convert?
- Will the form submit correctly?
- Are we capturing the UTM values?
- Will GA4, Google Ads, Meta, and CallRail track this properly?
- Is this template scalable for hundreds of pages?
- Will this hurt page speed or SEO?
- Can the marketing team reuse this without breaking it?
- Is this safe, documented, and easy to maintain?
We are looking for someone who can think beyond individual tasks and understand how
development decisions impact marketing performance.
Qualifications
3+ years of experience in WordPress development, marketing development, web
development, or a similar role.
- Strong portfolio or examples of WordPress, Elementor, ppc landing pages, scaled seo
series.
- Experience working on lead generation websites is strongly preferred.
- Experience supporting SEO, PPC, analytics, or marketing teams is strongly preferred.
- Strong communication skills and ability to explain technical decisions clearly.
- Strong organizational skills and ability to document work.
- Ability to manage multiple priorities across multiple brands or websites.
- Comfortable working independently while collaborating with cross-functional marketing
teams (design, seo,
Nice to Have
Experience with logistics, transportation, home services, B2B lead generation, or other
high-volume lead generation industries.
- Experience with CRO and A/B testing.
- Experience with scripting, lightweight automation, or internal workflow tools.
- Experience with WordPress and advanced PHP customization.
- Experience with SEO automation or large-scale content systems.
Role Summary
This is a hands-on technical role for someone who understands how websites, tracking, forms,
SEO, and marketing systems work together. The right person will help us build faster, cleaner,
more scalable marketing infrastructure across multiple brands while improving the reliability of
our lead generation systems.
