DIRECTOR OF MARKETING (REAL ESTATE)
SUMMARY
Designs all marketing material for all Belmont Companies, to include Management, Development and Construction. Designs all company social media account material which includes Facebook, LinkedIn and others as assigned. Markets the Apartment Communities as necessary. Creates Social Media Accounts for specific properties. Provides ideas to properties for Resident retention as well as social services required as well as scheduling events. Facilitates training to site staff on all issues related to customer service, marketing, job performance, and community relations. Conducts site/property visits as necessary to support occupancy, improvement, and marketing goals. Works closely with Regional Managers to develop and monitor property improvement plans. Responsible for Belmont Facebook and LinkedIn page. Orders all Red Ribbon supplies for properties.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Design all marketing material for all Belmont Companies, to include Management, Development and Construction
2. Design all company social media account material to include Facebook, LinkedIn, and others as assigned.
3. Market the Apartment Communities as necessary. Marketing will include newspaper and radio ads, flyers, and other marketing as required.
4. Create Social Media Accounts for specific properties as assigned, monitor accounts and post to accounts in an effort to boost occupancy.
5. Provide ideas to properties for Resident retention as well as social services required by Section 42 Tax Credit program rules. Design program services and assist Resident Managers in scheduling events.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities as directed by the President, and in accordance with the organization's policies and applicable laws. The Director of Marketing and Social Media Relations will not directly supervise any staff, but will be responsible for the oversight of all marketing and social media functions.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
DRIVING ABILITY
Valid Driver’s License and Auto Insurance coverage must be maintained at all times. Driving is an essential function of the Director of Marketing & Social Media Relations’ job. With travel from site to site and travel to required Belmont training seminars, this qualification is a necessary part of the Director of Marketing & Social Media Relations’ job.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year college or university; or one to two years’ related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS
Ability to read and interpret documents such as procedure manuals, operating and maintenance instructions, and safety rules. Ability to write and complete routine reports, paperwork, and correspondence. Ability to respond positively and effectively to common inquiries or complaints from residents, regulatory agencies, or members of the business community. May need an ability to speak professionally before groups of residents, coworkers, or other officials, on occasion. Ability to effectively present information to top management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, and decimals. Ability to compute rents, occupancy levels, ratios, discounts, and percentages and to interpret graphs and charts.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions, to solve practical problems dealing with several abstract and concrete variables that are involved with marketing, social media marketing, customer service relations for the betterment of the company and communities within standardized federal, state, and company guidelines. Ability to interpret and establish priorities based on a variety of federal, state, and company policies, procedures, programs, and guidelines.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and color vision.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions and outside weather conditions. The noise level in the work environment is usually moderate.
NOTES and CAUTIONS
1. Maintain employee, applicant and residents confidentiality consistently before, during, and after application, residency, or employment.
2. It is prohibited during the initial certification and subsequent certification process for any household member to hand carry verification forms either to or from the third party verification source. This applies to income and assets verifications.
Pay: From $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- What experience do you have marketing property management companies, apartment communities, or real estate services?
- How do you market properties in highly competitive markets?
- What would your priorities be during your first 90 days in this position?
- What marketing technology platforms have you implemented or managed?
- What Property Management Software are you familiar with?
- What motivates you as a marketing leader?
- Why are you interested in this position?
Education:
Experience:
- Digital Advertising: 3 years (Preferred)
License/Certification:
- Driver's License (Required)
- Google Ads Certification (Preferred)
- Meta Certified Digital Marketing Associate or Professional (Preferred)
Ability to Commute:
- Fort Smith, AR 72908 (Required)
Ability to Relocate:
- Fort Smith, AR 72908: Relocate before starting work (Required)
Work Location: In person
