Regional Manager - NWA
The Regional Manager is responsible for driving membership growth, revenue performance, coaching excellence, and operational consistency across assigned Orangetheory Fitness studios within the North West Arkansas region. This leader provides strategic direction and hands-on support to General Managers, Studio Managers, Head Coaches, Sales Associates, and Coaching Staff to ensure the successful execution of sales initiatives, fitness standards, and operational systems that create an exceptional member experience.
Key responsibilities include leading regional sales performance, developing studio leadership teams, maintaining Orangetheory fitness standards, and ensuring operational excellence across all studios. The Regional Manager partners closely with the Director of Operations to execute company initiatives, improve studio performance, and support the continued growth of the region.
This position operates primarily in-studio and in the field, providing direct support to teams while fostering a culture of accountability, collaboration, and high performance.
As a Regional Manager you can expect to perform the following duties:
- Drive membership growth, revenue performance, and operational success across all assigned studios.
- Monitor weekly studio KPIs including membership growth, revenue, sales conversion, and lead management.
- Partner with General Managers to establish, monitor, and achieve monthly membership and revenue goals.
- Coach and develop studio sales teams to improve sales execution, lead follow-up, and conversion performance.
- Ensure consistent execution of Orangetheory sales processes and member experience standards.
- Support community marketing initiatives, outreach events, and lead generation strategies.
- Recruit, hire, onboard, and develop General Managers and coaching staff throughout the region.
- Conduct 30-60-90 day leadership check-ins, annual performance evaluations, and ongoing leadership development.
- Collaborate with Head Coaches to recruit, hire, onboard, and develop nationally certified coaches.
- Serve as an OTFit Facilitator and certify new coaches while maintaining all required fitness compliance records.
- Conduct regular coach evaluations, training sessions, and quarterly regional fitness workshops.
- Ensure consistent class quality, coaching excellence, and optimization of studio class schedules.
- Coach Orangetheory classes as part of the leadership role.
- Monitor coach performance, retention, OTBeat usage, class utilization, and overall member experience.
- Ensure all studios maintain Orangetheory brand standards, operational excellence, cleanliness, and facility readiness.
- Support studios with special events, promotions, pre-sales, and new studio openings.
- Monitor operational expenses and assist leadership with identifying opportunities for improvement.
- Audit payroll for all assigned studios and provide final payroll approval prior to submission.
- Review and approve PTO requests for General Managers and Head Coaches.
- Maintain administrative documentation including offer letters, performance evaluations, and fitness certifications.
- Manage regional coach uniform inventory and administrative compliance.
- Host weekly leadership meetings with Studio Managers and Head Coaches while communicating company initiatives, promotions, and operational updates.
- Provide weekly KPI reporting and performance updates to the Director of Operations.
- Analyze regional performance trends and develop action plans to improve studio results.
- Attend all required company meetings, webinars, workshops, and leadership events.
Additionally, you’ll need to meet these requirements:
- Hold and maintain a current AED/CPR certification.
- Hold and maintain a nationally accredited fitness certification approved by Orangetheory Fitness.
- 5+ years of experience in the fitness industry required.
- Multi-unit leadership experience preferred.
- Experience leading sales teams and driving revenue growth.
- Proven success developing leaders, coaches, and high-performing teams.
- Strong understanding of Orangetheory Fitness operations, sales systems, and coaching standards preferred.
- Ability to travel regularly throughout the North West Arkansas region.
- Excellent leadership, communication, organizational, and problem-solving skills.
We Offer
- Compensation
- Competitive Base Salary
- Performance Bonus Opportunities
- Paid Time Off
- Paid Holidays
- Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Staff Rewards
- Employee Rewards & Recognition Programs
- Continuing Education & Certification Discounts
- Employee Discount on Orangetheory Retail
- Complimentary Membership at any Thrive Venture Group Orangetheory Fitness studio
- Employee Plus One Membership Discount
- Direct your career path into opportunities such as:
- Regional Performance Manager
- Director of Operations
- Director of Fitness
- OTFit Facilitator
- Franchise Leadership
- Additional Corporate Leadership Opportunities
- Great company culture
- Collaborative leadership team
- Staff workouts
- Annual Holiday Celebration
- Quarterly leadership workshops and ongoing professional development
- Opportunity to help launch and support new studio openings
About Orangetheory Fitness
Orangetheory is a full-body heart rate zone and strength training workout that delivers a more personalized experience in a group setting. Designed to be effective and efficient, our workout classes boost metabolism, burn fat and calories, build strength and confidence, and improve overall fitness.
About Thrive Venture Group (Franchisee, Area Developer)
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 30+ Orangetheory Fitness studios across four states: Arkansas, Ohio, Tennessee, and West Virginia. Thrive is composed of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity to create an even greater impact for the entire network.
Orangetheory Fitness Vision
- To be the trusted global leader of innovative heart rate-based interval training.
Orangetheory Fitness Values
- Accountability
- Community
- Innovation
- Integrity
Passion
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