We’re looking for a strategic and creative Content & Brand Communications Specialist to help shape and execute the voice of MasterSpas across all channels—consumer, dealer, and internal. This role sits at the intersection of content strategy, brand storytelling, and digital performance, ensuring every message reflects our commitment to innovation, craftsmanship, and premium quality.
You’ll collaborate with a high-performing marketing team to create content that builds trust, drives engagement, and fuels sales growth. If you’re equal parts strategist and doer—and thrive in a fast-paced, results-driven environment—this role is for you.
What You’ll Do
Content Strategy & Creation
- Develop and execute content across web, email, video, advertising, PR, and internal communications.
- Write compelling copy including campaigns, landing pages, blogs, product messaging, and scripts.
- Ensure consistent brand voice across all platforms.
- Translate technical product features into engaging, customer-focused messaging.
- Research audiences, industry trends, and competitors to inform content strategy.
Digital Marketing & Performance
- Own and optimize SEO and AI-driven search strategies (AEO/AIO).
- Manage email marketing campaigns and CRM platforms (e.g., Constant Contact, Keap).
- Monitor performance metrics and use data to improve engagement, traffic, and lead generation.
Content Production & Activation
- Collaborate with design, video, and web teams to bring campaigns to life.
- Support marketing events, promotions, and brand activations (travel as needed).
- Create authentic, high-impact content using real products and customer experiences.
What We’re Looking For
- Proven experience in content creation, copywriting, and digital marketing.
- Strong understanding of SEO and modern content strategies.
- Analytical mindset with the ability to interpret data and drive decisions.
- Excellent writing, editing, and communication skills.
- Highly organized with strong attention to detail.
- Ability to manage multiple projects in a fast-paced environment.
- Experience with CRM platforms, email marketing, and content systems preferred.
- Bachelor’s degree preferred (high school diploma required).
Portfolio Requirement
Applicants must provide a portfolio showcasing relevant work, including examples of written content, campaigns, and marketing materials.
Why Join MasterSpas?
- Be part of a creative, collaborative marketing team.
- Play a key role in shaping brand voice and digital growth.
- Work on impactful campaigns across multiple channels.
- Enjoy a consistent weekday schedule with early Fridays.
- Opportunity to grow your career in a fast-paced, innovative environment.
If you’re passionate about storytelling, content performance, and building a brand that stands out, we’d love to see your work. Apply today!
Benefits:
- 401(k)
- 401(k) 4% Match
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Work Location: In person
