Description Summary:
The position develops, implements, maintains and measures a comprehensive external and internal communications and branding strategy that promotes the mission, brand and services at FHC. The position will proactively and effectively manage the reputation of the organization while utilizing multiple sources of communication to include community engagement, employee engagement, print media, and social media to enhance FHC’s outreach and education programs. The position will lead the planning and execution of all organizational and community events.
Essential Functions:
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Develop integrated communications and branding strategy to engage all internal and external stakeholders.
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Serve as the company’s liaison to external media organizations local and non-local to promote FHC’s outreach and education programs.
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Develop and implement a comprehensive strategy for developing and sustaining key external partnerships to enhance community awareness in an effort to increase client recruitment and retention.
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Desing, script and develop outreach campaigns, educational materials, videos, infographics, and blog posts to improve patient education and health literacy on preventative health, chronic disease management, and vaccines.
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Manage the company’s social media and website strategy to promote health education within the community.
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Keep appraised of and engaged in advocacy/legislative issues relevant to FHC.
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Plan, organize and oversee community engagement activities and programs.
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Develop and lead employee engagement team to plan and execute employee related activities.
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Represent FHC at public and networking events and applicable speaking engagements to promote the work of the organization.
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Assist with the coordination of all external activities to include community, government, board, visitor and donor programs and prepare correspondence as required.
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Serve as the facility host for applicable external stakeholder visits.
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Assist with special projects, assignments or reports as required by leadership.
Non-essential Functions: Assist with any other duties as assigned. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
POSITION REQUIREMENTS / JOB QUALIFICATIONS:
Education and Training:
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Bachelor Degree in Public Relations, communications, marketing or related field required.
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Three to five years of experience in communications, marking or related experience, preferably within health care or non-profit organizations
Skills and abilities: (language, mathematical, reasoning, etc.):
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Bilingual highly preferred; Spanish.
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Strong interpersonal skills and the ability to build relationships with stakeholders, internally and externally
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Experience developing marketing initiatives and event planning
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Ability to prioritize and multi-task with high level of attention to detail and accuracy
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Advanced proficiency social media platforms, Canva, email marketing tools, and MS Office, including MS Word, Excel and PowerPoint.
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Proficiency in all aspects of marketing to include advertising, video development/editing, social media, etc.
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Ability to conduct research and present data in a succinct and well-written manner.
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Ability to work independently and with professional discretion.
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Excellent writing, editing, grammatical, organizational, and research skills.
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Excellent management, time-management, and problem-solving skills.
Physical/mental demands: The physical/mental demands described here represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to talk, hear, sit, and use hands. The employee is occasionally required to stand, walk, climb, balance on two feet, stoop, kneel, crouch, or reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Mental demands include the ability to learn, adapt to changes, pay close attention to details, be courteous, display a professional demeanor. Additionally, the position requires the ability to deal with stress of meeting deadlines and adhere to company policies and procedures.
Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
