Top 4 dba Jobs in friant, ca

Manager Database Marketing
Table Mountain Rancheria —Friant, CA
- Full-time
- Background check
- Marketing
- Customer service
- Health insurance
- Dental insurance
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Bachelor’s Degree in Marketing or related field and five (5) years of experience in database marketing and data analysis with strong background utilizing…
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Manager Database Marketing

Table Mountain Rancheria -
Friant, CA

Quick Apply

Job Details

Full-time

Benefits

Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Employee assistance program
Vision insurance
Retirement plan

Qualifications

Business intelligence
Guest relations
Customer service
Team leadership
Team development
Business intelligence tools
Database management
Bachelor's degree
Organizational skills
Financial data analysis tools
Data analysis software

Full Job Description

Job Overview
We are seeking a dynamic and strategic Manager of Database Marketing. This person will be responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers. Executes all aspects of data related activities and administers the production of direct mail and player lists.

Responsibilities

Ensures database systems are optimally designed for stability, availability and performance to include: setup, maintenance, security, problem detection/resolution, and tuning of databases in a networked environment.
Creates and coordinates database backup and recovery plans, as well as minimizing data loss when a failure occurs.
Performs database performance monitoring and implements efficiency improvements.
Builds complex views, aggregation/indexing strategies, queries, and scripts to automate database functions and improve database performance.
Oversees the execution of the direct mail program; analyzes direct mail and gaming data to assist in developing new products and marketing campaigns.
Provides reports for analyzing response, cost and profit by segments.
Develops and prepares financial and marketing queries and reports to be used to determine profitability and value of marketing programs.
Ensures responsiveness to user needs and requests for services, and ensures system reliability and operating effectiveness.
Manages all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records.
Evaluates and inputs all marketing customer list requests.
Analyzes the effectiveness of database marketing efforts and makes recommendations.
Assists in the development and execution of effective prospect and retention marketing programs for the casino.
Keeps leadership and other departments informed of status of database marketing activities by attending meetings and submitting reports.
Maintains professional and technical knowledge by conducting research, attending seminars, educational workshops, classes and conferences; reviewing professional publications; establishing networks; participating in professional societies; conferring with representatives of contracting agencies and related organizations.
Manage the development, design, execution, and analysis of our guests’ database marketing programs on all platforms.
Responsible for analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
Statically develop revenue generating programs for the Marketing division.
Responsible for list management activities to include direct mail list requests, report requests and query requests.
Analyze player revenue trends, using surveys and player frequency information.
Inform management of new or existing postal rules or regulations and their impact on operations.
Correspond with vendors, agencies and other departments as required to complete tasks and projects.
Constantly and proactively seek out ways to improve all marketing database efforts.
Assist in marketing coordination throughout the property as needed.
Coach and develop Team Members in the Database department.
Performs other duties as required.

Minimum Qualifications:

Bachelor’s Degree in Marketing or related field and five (5) years of experience in database marketing and data analysis with strong background utilizing multiple databases and business intelligence/reporting tools, or equivalent combination of education and experience required. Excellent skills in communication, guest service, leadership, interpersonal, analytical, decision-making and problem solving are required. Must be able to successfully pass a pre-employment drug/alcohol screen, background investigation, obtain and maintain gaming license.

Knowledge, Skills and Abilities:

Knowledge of MySQL 4.1 database administration.
Knowledge of information systems technologies, applications principles and capabilities to include data networking and processing, IS security processes and methodologies, computer operations, and enterprise software applications.
Skill in planning, organizing and coordinating information technologies and prioritizing work activities in accordance with established goals and objectives.
Skill in analyzing problems, projecting consequences, identifying solutions, and implementing recommendations.
Skill in preparing, reviewing, and analyzing operational, technical and financial reports.
Database management skills.
Ability to introduce and implement new methods and procedures to keep pace with rapid growth in the information services industry.
Ability to manage projects according to established goals and objectives.
Ability to identify systems, operation, technical or applications problems and to initiate and recommend appropriate corrective actions.
Ability to communicate efficiently and effectively both verbally and in writing.
Ability to exercise independent judgment.
Ability to handle multiple tasks and meet deadlines.
Ability to interact and maintain good working relationships with individuals of varying social and cultural backgrounds.
Ability to maintain confidentiality.

Physical Demands:

While performing the duties of this job, the employee may be required to sit for prolonged periods, walk and stand; use hands for dexterity of motion; stoop, bend, kneel or crouch, and have normal auditory, visual acuity, and verbal communications skills. The employee must occasionally lift and/or move up to 30 pounds.

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person

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