Job Overview
Sports Marketing & Program Manager
Pay: From $50,500+ per year
Job Type: Full-time, In-Person
PSA is growing, and we're searching for a creative, energetic, and sports-loving professional to join our team as our next Sports Marketing & Program Manager. If you're passionate about youth sports, love creating engaging content, building community connections, and helping programs thrive, this is your opportunity to make a meaningful impact.
In this role, you'll spend approximately 60% of your time leading marketing, social media, and promotional efforts and 40% managing and supporting youth sports programs across multiple sports, including soccer, basketball, volleyball, and more.
Marketing & Social Media Leadership (60%)
- Develop and execute marketing strategies that drive registrations, participation, and member engagement across all PSA programs.
- Manage PSA's social media channels, including content planning, creation, scheduling, and community engagement.
- Capture photos, videos, athlete spotlights, event highlights, and success stories to showcase the PSA experience.
- Create engaging digital and print marketing materials, including flyers, banners, social graphics, and promotional campaigns.
- Assist with website content management, program promotion, and email marketing campaigns.
- Monitor social media and marketing analytics, reporting on engagement, reach, and campaign performance.
- Identify opportunities to increase visibility and participation through creative marketing initiatives.
- Build relationships with schools, community organizations, sponsors, and local businesses to support outreach efforts.
- Help promote tournaments, camps, clinics, leagues, special events, and fundraising initiatives.
- Maintain PSA's brand image and ensure consistent messaging across all communication channels.
Sports Program Management (40%)
- Assist in planning, organizing, and scheduling leagues, tournaments, camps, clinics, and training programs across multiple sports.
- Coordinate with coaches, officials, volunteers, and staff to ensure successful program execution.
- Manage registrations, rosters, schedules, standings, and participant communications.
- Support game-day and event operations as needed.
- Monitor participant feedback and program performance to identify areas for improvement.
- Help develop new programming opportunities that enhance athlete participation and retention.
- Ensure programs meet PSA standards for safety, customer service, and operational excellence.
Who Thrives in This Role
We're looking for someone who combines creativity, organization, and a passion for youth sports:
- Bachelor's degree in Marketing, Communications, Sports Management, Recreation, Business, or a related field.
- 2+ years of experience in marketing, social media management, sports programming, or a related field.
- Demonstrated experience creating engaging content for social media platforms.
- Strong writing, communication, and storytelling skills.
- Experience with graphic design, photography, videography, or content creation tools is preferred.
- Knowledge of social media platforms, digital marketing strategies, and analytics tools.
- Experience with online registration and sports management systems is a plus.
- Strong organizational, project management, and leadership skills.
- Ability to build positive relationships with parents, participants, coaches, sponsors, and community partners.
- Passion for youth sports and community engagement.
- Proficiency in Microsoft Office and familiarity with Canva, Adobe Creative Suite, or similar design tools is preferred.
- Ability to work flexible hours, including evenings and weekends, as needed.
If you're a creative marketer, social media enthusiast, and sports-minded professional looking to make a difference, we'd love to meet you.
Join us as we create unforgettable sporting experiences that inspire communities! This paid position offers an engaging environment where your enthusiasm for sports marketing can truly make an impact—helping us connect fans with their passions while elevating our brand presence worldwide!
Pay: $50,500.00 - $54,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Retirement plan
- Vision insurance
Education:
Experience:
- Marketing: 2 years (Required)
- Social media marketing: 2 years (Required)
Work Location: In person
