Overview:
Weedmaps is seeking a Senior Manager, Editorial to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis.
The impact you'll make:
- Define and evolve the Weedmaps editorial voice and storytelling strategy.
- Establish editorial standards across all content channels.
- Build recurring editorial franchises and scalable content systems.
- Serve as an authority on cannabis culture, audiences, products, and industry trends.
- Develop editorial calendars, content pillars, creator programming, and educational initiatives.
- Partner with Creative and Social teams to shape campaign narratives.
- Ensure editorial accuracy, integrity, and cultural relevance.
- Manage relationships with freelance writers, contributors, and editorial partners.
- Connect editorial initiatives across social, lifecycle, creators, and campaigns.
- Support strategic planning through audience and cultural insight.
- Lead and develop the editorial organization.
- Recruit, hire, mentor, and retain editorial talent.
- Conduct performance reviews and career development planning.
- Manage freelance and contributor relationships.
- Establish editorial governance and approval processes.
- Allocate resources to support business priorities.
- Influence content and audience strategy across the organization.
- Partner with executive leadership on long-term editorial direction.
What you've accomplished:
- 8+ years of experience in editorial leadership, journalism, publishing, or content strategy.
- Experience leading editorial ecosystems across digital media and social channels.
- Strong understanding of audience development and content performance.
- Deep expertise in cannabis culture, products, and consumer behavior.
The base pay range for this position is $142,625 - $160,249 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry’s future; ready to roll with us?
See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate
About Weedmaps:
Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
“Freedom to choose. Freedom to access. Freedom to enjoy.”
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
- Our recruiters will always communicate with candidates through an @weedmaps.com email address.
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels.
- Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
