Top 5 Copywriters Jobs in Gastonia, Nc

Marketing Specialist – Content & Performance
SPAN Enterprises —Rock Hill, SC
- $55,000 - $65,000 a year
- Full-time
- Background check
- Marketing
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
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Marketing Specialist – Content & Performance

SPAN Enterprises -
Rock Hill, SC

Quick Apply

Job Details

Full-time
$55,000 - $65,000 a year

Benefits

Health insurance
Dental insurance
401(k)
Paid time off
Vision insurance
401(k) matching

Qualifications

Blogging
Marketing
Content editing
Press releases
Online blogs
Bachelor's degree
Social media content creation
Communications
Marketing analytics
Google Ads

Full Job Description

Company Overview
At SPAN Enterprises, LLC, we are passionate about creating innovative software solutions that deliver seamless and delightful experiences for our customers. Our core values—Create, Commit, Candor—drive us to build, improve, and communicate with integrity and purpose.

Position Overview
The Marketing Specialist – Content & Performance is a hands-on, results-driven role responsible for creating, executing, and analyzing marketing content across multiple channels. This position goes beyond content creation and requires a solid understanding of core marketing principles, performance measurement, and optimization.

This role is ideal for a motivated marketer who enjoys wearing multiple hats, takes ownership of their work, and is excited to contribute across content, digital advertising, analytics, and campaign execution

Core Focus Areas

Create and deliver marketing content across blogs, email, social media, and promotional materials
Analyze content performance and campaign results to inform optimization and strategy
Collaborate with internal stakeholders to align content with broader marketing goals
Maintain consistency in brand voice, messaging, and positioning
Continuously improve marketing efforts through testing, iteration, and data-driven insights

Primary Responsibilities

Write and publish blog posts and articles optimized for SEO, engagement, and lead generation
Create social media content and assist with planning posts
Draft and distribute marketing emails including newsletters and campaign communications
Write press releases, announcements, and promotional content as needed
Assist with Google Ads copywriting and monitoring
Monitor and analyze performance using tools such as Google Analytics, email analytics, and ad dashboards
Track KPIs and prepare performance summaries and insights
Support additional marketing initiatives and projects as needed

Qualifications & Skills

Bachelor’s degree in Marketing, Communications, or a related field preferred
2–4 years of hands-on marketing experience
Strong understanding of core marketing concepts including funnels, audience targeting, and conversion
Experience measuring and analyzing marketing performance and applying insights
Excellent written communication skills with attention to clarity, tone, and brand voice
Highly organized, self-motivated, and able to manage multiple priorities
Demonstrated grit, accountability, and follow-through
Comfortable working in a fast-paced environment and wearing multiple hats

Pay: $55,000.00 - $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Application Question(s):

Please provide 3 professional reference.

Education:

Bachelor's (Preferred)

Experience:

hands-on marketing: 2 years (Preferred)
core marketing concepts: 2 years (Preferred)

Work Location: In person

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