Marketing Program Manager — Corporate & Franchise Support
Company: GrassRoots Tree & Turf Care
Location: Acworth, Georgia
Position Type: Full-time, in person
Schedule: Monday–Friday, approximately 8:00 AM or 9:00 AM start and 4:00 PM or 5:00 PM end
Compensation: $65,000–$75,000 base salary, depending on experience
About GrassRoots
GrassRoots Tree & Turf Care is a growing lawn care and tree care company based in Acworth, Georgia. We serve homeowners who want healthier lawns, stronger curb appeal, and a company they can trust.
We are also growing our franchise system and need a marketing-minded person who can help support both our corporate location and our franchisees.
This is not a basic social media posting role. We are looking for someone who can help manage our marketing program, create campaigns, organize marketing systems, support franchisees, use AI tools, and help generate qualified leads.
About the Role
We are hiring a Marketing Program Manager — Corporate & Franchise Support to help lead and execute our marketing efforts.
The right person will be hands-on, organized, creative, and able to take direction and turn it into action. We need someone who can understand the desired outcome, build a plan, execute the work, communicate progress, and improve results over time.
This person will support marketing for the GrassRoots corporate location while also helping create tools, templates, campaigns, and playbooks our franchisees can use in their local markets.
This role is ideal for someone who enjoys both strategy and execution. You should be comfortable writing marketing copy, creating content, helping manage campaigns, using AI tools, organizing projects, reviewing results, and supporting multiple locations.
What You’ll Help Own
Corporate Marketing
You will help manage marketing for our corporate GrassRoots location, including local lead generation, content, email marketing, website updates, campaign coordination, and performance tracking.
Franchise Marketing Support
You will help franchisees with local marketing by creating templates, campaign ideas, checklists, playbooks, and simple systems they can follow.
Lead Generation
You will help create and improve campaigns that drive quote requests, phone calls, booked estimates, and new customers.
Content and Social Media
You will help build a consistent content system using seasonal lawn tips, before-and-after photos, customer stories, technician knowledge, videos, FAQs, and local market content.
Email Marketing
You will help create email campaigns and automations for prospects, customers, past customers, and franchisee markets.
Website and Landing Pages
You will help improve website pages, landing pages, calls to action, forms, customer proof, and lead follow-up processes.
AI and Automation
You will use AI tools to work faster and smarter. This may include drafting content, creating campaign ideas, repurposing information, writing emails, building checklists, summarizing data, and improving marketing workflows.
Reporting
You will help create and maintain simple marketing scorecards showing leads, campaign performance, email results, content activity, and franchisee support progress.
Key Responsibilities
- Help manage the marketing calendar for corporate and franchise marketing.
- Create campaigns that generate qualified leads for the corporate location.
- Build marketing templates and tools franchisees can use locally.
- Help create content for social media, email, website, blogs, video, and franchisee use.
- Write headlines, email copy, ad copy, social captions, landing page copy, and customer-facing marketing messages.
- Help improve landing pages, quote forms, calls to action, and follow-up campaigns.
- Support local SEO, Google Business Profile activity, review campaigns, and referral campaigns.
- Help manage or coordinate vendors, freelancers, designers, agencies, or video editors when needed.
- Use AI tools such as ChatGPT or similar platforms to improve speed and quality of marketing execution.
- Track marketing results and help identify what is working and what needs to improve.
- Turn field knowledge from technicians and customer service into useful marketing content.
- Help build marketing SOPs, checklists, templates, and franchisee playbooks.
- Communicate clearly with leadership, team members, franchisees, and outside vendors.
What Success Looks Like
A successful person in this role will:
- Help increase qualified leads for the corporate location.
- Help franchisees improve their local marketing efforts.
- Build a more consistent content and email marketing system.
- Create marketing templates and playbooks that are easy for franchisees to use.
- Help improve website and landing page conversion.
- Use AI tools to move faster and improve consistency.
- Track results and communicate progress clearly.
- Take ownership of projects without needing constant step-by-step instruction.
- Bring ideas, solutions, and follow-through.
Required Experience
- 3+ years of experience in marketing, digital marketing, local marketing, franchise marketing, content marketing, lead generation, or a similar role.
- Experience creating marketing content for social media, email, websites, or ads.
- Strong writing ability.
- Comfortable using AI tools such as ChatGPT or similar platforms.
- Comfortable reviewing marketing results and making recommendations.
- Ability to manage multiple projects at once.
- Ability to take direction and work independently.
- Strong communication and organizational skills.
- Willingness to work in person at our Acworth, Georgia office.
Preferred Experience
- Experience marketing for a local service business.
- Experience with home services, lawn care, pest control, HVAC, roofing, plumbing, landscaping, tree care, or a similar industry.
- Experience supporting multiple locations, branches, dealers, or franchisees.
- Experience with email marketing platforms.
- Experience with Google Business Profile, local SEO, online reviews, and referral campaigns.
- Experience with Facebook/Instagram content or advertising.
- Experience with Google Ads, Meta Ads, GA4, call tracking, CRM tools, WordPress, Canva, landing page builders, or marketing automation tools.
- Experience building templates, checklists, SOPs, dashboards, or playbooks.
- Experience coordinating with vendors, freelancers, agencies, designers, or video editors.
Who This Role Is Not For
This role is probably not the right fit if:
- You only want to post on social media.
- You need step-by-step instructions for every task.
- You are uncomfortable being measured by leads, conversions, and results.
- You prefer only design or branding work.
- You do not enjoy organizing projects and following through.
- You are not comfortable using technology, AI tools, dashboards, and marketing platforms.
- You do not enjoy working with multiple people, locations, or franchisees.
Who This Role Is For
This role is a great fit if:
- You are a self-starter.
- You like building systems.
- You enjoy both creative work and measurable results.
- You can write clear and persuasive marketing copy.
- You understand that marketing should create leads and revenue.
- You can support multiple locations while keeping the brand consistent.
- You can take an idea and turn it into an action plan.
- You are comfortable working directly with ownership and leadership.
- You want to help build a growing brand and franchise system.
Work Location and Schedule
This is an in-person position at our office in Acworth, Georgia.
The schedule is full-time, Monday through Friday. Start time will generally be 8:00 AM or 9:00 AM, with the day ending around 4:00 PM or 5:00 PM, depending on the agreed schedule.
Compensation
The starting salary range is $65,000–$75,000, depending on experience.
How to Apply
Please submit your resume and include a short note answering these three questions:
- What is one marketing campaign or project you helped create that produced measurable results?
- What would you focus on during your first 90 days in this role?
- What marketing tools or AI tools do you use regularly?
Candidates who can show examples of lead generation, email campaigns, local marketing, social content, landing pages, franchise or multi-location marketing, marketing reports, or campaign results are encouraged to include them.
Equal Opportunity Statement
GrassRoots Tree & Turf Care is an equal opportunity employer. We are committed to hiring the best person for the role and providing a professional, respectful workplace.
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Paid time off
Work Location: In person
