Top 595 Marketing specialist Jobs in Georgia

CRM & Lifecycle Marketing Manager
FirstKey Homes LLC —Atlanta, GA
- Marketing
- 5 years
- Analysis skills
Quick Apply
Senior Manager, Marketing Strategy
Cox Automotive —Atlanta, GA
- $111,500 - $185,900 a year
- Full-time
- Hybrid work
- Office
- 3 years
- Master's degree
- Paid jury duty
- Paid holidays
7h
Senior Manager, Marketing Strategy
Cox Automotive —Atlanta, GA
- $111,500 - $185,900 a year
- Full-time
- Hybrid work
- Office
- 3 years
- Master's degree
- Paid jury duty
- Paid holidays
7h
Communications Specialist, School of Medicine
Emory University —Atlanta, GA
- Full-time
- Hybrid work
- Mid-level
- 3 years
- University
- Work from home
Email Marketing Specialist - Force Marketing
Force Marketing —Atlanta, GA
- Marketing
- Mid-level
- Office
Marketing Specialist II
Yamaha Motor US —Kennesaw, GA
- Microsoft Outlook
- Marketing
- Merchandising
- Profit sharing
- Wellness program
Communications Specialist - Rollins School of Public Health
Emory University —Atlanta, GA
- Full-time
- Hybrid work
- Mid-level
- 3 years
- University
- Work from home
4d
Marketing Specialist
Georgia State University —Atlanta, GA
- $50,100 - $62,600 a year
- Monday to Friday
- Background check
- Marketing
- Mid-level
- Dental insurance
- Tuition reimbursement
5d
Marketing Funds Specialist
ABB Inc. —Atlanta, GA
- Full-time
- Hybrid work
- Marketing
- 3 years
- Finance
- Paid parental leave
- Health savings account
Quick Apply
Digital Marketing Specialist
RAM Partners, LLC —Atlanta, GA
- Full-time
- Marketing
- Mid-level
- Office
- Paid holidays
- Disability insurance
Quick Apply
11d
Digital Marketing Specialist
TK Elevator Corporation —Atlanta, GA
- Email
- Microsoft Excel
- Microsoft Outlook
- Mid-level
- Paid parental leave
- Health savings account
Project Marketing Specialist
PYA P C —Atlanta, GA
- Full-time
- Mid-level
- Analysis skills
- 2 years
- Opportunities for advancement
Quick Apply
Digital Marketing Strategist -Startups/SMB (Remote US)
Directive —Atlanta, GA
- $80,000 - $85,000 a year
- Email
- Remote
- Mid-level
- Travel
- US work authorization
- Paid parental leave
- Paid holidays
DIGITAL MARKETING COORDINATOR
GLOCK —Smyrna, GA
- Full-time
- Marketing
- Mid-level
- 3 years
Quick Apply
Health Communications Specialist
Vitek Consulting —Atlanta, GA
- Marketing
- 5 years
- Master's degree
- Health insurance
- Dental insurance
Marketing Specialist
GoToFoods —Atlanta, GA
- Hybrid work
- Sales
- Marketing
- Writing skills
Quick Apply
9d
Marketing Operations & Communications Specialist
OCONEE STATE BANK —Watkinsville, GA
- Marketing
- Mid-level
- Office
7d
Senior Marketing Specialist, Audience Strategy
Home Depot / THD —Atlanta, GA
- 18 years or older
- Microsoft Excel
- Office
Junior Marketing Manager - Kennesaw, GA
ADM —Kennesaw, GA
- $51,600 - $96,400 a year
- Overtime
- Background check
- Microsoft Excel
- Marketing
- Paid parental leave
- Health savings account
Marketing Communications Specialist
Beazer Homes —Atlanta, GA
- Full-time
- Microsoft Outlook
- Marketing
- Computer literacy

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CRM & Lifecycle Marketing Manager

FirstKey Homes LLC -
Atlanta, GA

Quick Apply

Job Details

Qualifications

Vendor relationship building
Customer behavior analysis
Increasing user engagement
Customer retention strategy
Marketing company internal data
Customer segmentation analysis
Customer email engagement analysis
New customer acquisition
Marketing analytics
Lead Segmentation
Marketing controlled experiments research
Cross-functional communication

Full Job Description

SUMMARY OF RESPONSIBILITIES

Role Summary

This role owns how FirstKey Homes engages, nurtures, and converts prospects across the renter journey. As the CRM & Lifecycle Marketing Manager, you will lead the strategy and execution of CRM, email and SMS programs that improve lead quality, increase conversion, and drive resident engagement.

You will operate at the intersection of marketing, data, and customer experience, building scalable CRM and lifecycle programs powered by segmentation, personalization, and automation. This is a high-impact role for a marketer who thrives on turning data into action and driving measurable outcomes across the funnel.

What You’ll Do

Own CRM and lifecycle marketing strategy and execution by building and optimizing email, SMS and customer journey programs that drive acquisition, conversion, and retention

Design and scale automated journeys by developing segmentation, personalization, and triggered campaigns based on customer behavior and lifecycle stage

Drive campaign performance by optimizing messaging, creative, and targeting to improve engagement, conversion rates, and downstream outcomes

Partner cross-functionally with leasing, product, and compliance teams to align CRM and lifecycle campaigns with business goals and customer needs

Lead testing and experimentation by running A/B tests across subject lines, content, timing, and segmentation to continuously improve performance

Analyze and report on performance by tracking key metrics, identifying insights, and delivering actionable recommendations to leadership

Improve deliverability and channel health by monitoring inbox placement, compliance, and best practices across email and SMS

Develop deep customer understanding by identifying pain points, behaviors, and opportunities to deliver a more consolidated, consistent, and relevant communication thread to current residents

Launch paid demand generation email partnerships and campaigns

Manage external vendors and platforms by ensuring tools and partners are optimized to support lifecycle marketing goals

What You Bring (Required)

Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent hands-on experience

5+ years of experience in lifecycle, CRM, or email marketing with a focus on acquisition, conversion, and retention

Proven ability to build and scale CRM, email and SMS programs that drive measurable business outcomes

Experience with marketing automation and CRM platforms such as Dynamics, Salesforce, or HubSpot

Strong analytical skills with the ability to use performance data, testing frameworks, and customer insights to drive decisions

Experience with segmentation, personalization, and automated CRM and lifecycle journey development

Solid understanding of email and SMS best practices, including deliverability, compliance (e.g., CAN-SPAM), and channel optimization

Strong collaboration and communication skills with the ability to work cross-functionally Nic

Nice to Have (Preferred)

Experience with Microsoft Dynamics 365 Customer Insights or similar CRM platforms and SQL

Background in regulated industries, such as financial services, health care, or real estate

Background with direct-to-consumer brands operating a multi-location business

Experience implementing or scaling marketing automation platforms

Familiarity with design tools such as Figma or Adobe Creative Suite

Why This Role / Why Join Us

Drive measurable business impact by owning CRM & lifecycle programs that directly influence lead quality, conversion, and resident engagement

Build and scale a critical marketing function by developing automated journeys and personalization strategies across the customer lifecycle

Operate with high visibility and influence by partnering closely with marketing leadership and cross -functional teams

Work in a data-driven environment where testing, optimization, and performance are core to decision -making

If you’re a data-driven CRM and lifecycle marketer who wants to build scalable programs, improve customer experiences, and drive real business outcomes, this is an opportunity to lead and grow a high -impact function at FirstKey Homes.

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.

IND1

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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Refine Your Search

marketing specialist jobs in georgia

CRM & Lifecycle Marketing Manager

Senior Manager, Marketing Strategy

Senior Manager, Marketing Strategy

Communications Specialist, School of Medicine

Email Marketing Specialist - Force Marketing

Marketing Specialist II

Communications Specialist - Rollins School of Public Health

Marketing Specialist

Marketing Funds Specialist

Digital Marketing Specialist

Digital Marketing Specialist

Project Marketing Specialist

Digital Marketing Strategist -Startups/SMB (Remote US)

DIGITAL MARKETING COORDINATOR

Health Communications Specialist

Marketing Specialist

Marketing Operations & Communications Specialist

Senior Marketing Specialist, Audience Strategy

Junior Marketing Manager - Kennesaw, GA

Marketing Communications Specialist

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