The Director of Athletics & Wellness is a senior executive and member of the Los Angeles Athletic Club Executive Committee, responsible for leading and evolving the Club’s complete athletics, fitness, wellness, recovery, and
rejuvenation platform, including the LAAC Wellness Studio system. The Director oversees a diverse portfolio of specialized Studios and programs while creating one cohesive, personalized, and luxury-level member experience.
The role is accountable for member experience, programming strategy, participation, retention, membership growth, financial performance, operational standards, team development, and Studio leadership, ensuring LAAC remains a
compelling destination for fitness, wellness, and lifestyle. The Director continuously evaluates emerging practices and industry trends, incorporating credible and appropriate offerings that enhance the member experience.
As the senior leader of Athletics & Wellness, the Director establishes and models a culture of exceptional hospitality, personalization, recognition, responsiveness, discretion, and attention to detail, ensuring that every team member
understands how a member is cared for is as important as the technical service provided. Success is measured by the strength and relevance of programming, member engagement and retention, financial performance, leadership
effectiveness, and the community and culture created throughout the Club.
RESPONSIBILITIES
Member Experience & Luxury Service
- Establish and personally model a consistently elevated, personalized, and highly attentive member
experience throughout Athletics & Wellness.
- Create a culture in which members are known, recognized, engaged, and personally supported.
- Ensure Studio leaders and teams anticipate member needs rather than relying on transactional service.
- Maintain a highly visible leadership presence throughout Athletics areas, locker rooms, Studios, recovery
spaces, and the broader Club.
- Regularly engage members to understand their interests, experiences, concerns, and evolving expectations.
- Establish and enforce service standards for recognition, communication, responsiveness, personalization,
discretion, presentation, and follow-through.
- Ensure member concerns and service failures are addressed quickly, thoughtfully, and to appropriate
resolution.
- Develop thoughtful touches, introductions, recommendations, and follow-up practices that personalize the
Athletics & Wellness experience.
- Protect member privacy and ensure professional discretion throughout the department.
Effective: July 2026
- Ensure physical conditions—including cleanliness, equipment, furnishings, lighting, music, temperature,
scent, organization, and presentation—support an elevated private-club experience.
Wellness Philosophy & Programming Leadership
- Establish and continually evolve the Club’s overall Athletics & Wellness philosophy and programming
strategy.
- Ensure the program reflects a contemporary understanding of whole-person well-being while remaining
professionally credible and appropriate for a private membership club.
- Maintain current knowledge of established and emerging practices in fitness, mind/body, recovery,
performance, longevity, nutrition, technology, and wellness.
- Continually evaluate member interests, utilization, industry developments, and competitive offerings to
identify opportunities for innovation.
- Determine which emerging concepts appropriately belong at LAAC rather than simply following wellness
trends.
- Lead the development of programming addressing appropriate dimensions of well-being, including:
o Physical fitness, strength, mobility, and performance
o Pilates, yoga, Tai Chi, breathwork, meditation, and mind/body practices
o Recovery, rejuvenation, sleep, mobility, heat, cold, infrared, and related modalities
o Nutrition, hydration, and healthy lifestyle practices
o Stress management, resilience, mindfulness, and emotional well-being
o Social connection, belonging, and community
o Reflection, restoration, and opportunities to disconnect and recharge
o Educational programs utilizing appropriately qualified practitioners and experts
- Ensure specialized medical, nutritional, psychological, or therapeutic subjects are delivered only within
appropriate professional boundaries and through qualified professionals.
- Evaluate participation and program performance and make timely decisions to expand, modify, consolidate,
or discontinue offerings.
- Maintain consistent standards of technical quality, hospitality, safety, professionalism, and presentation
throughout all programming.
Studio Leadership & Organizational Development
- Provide direct leadership and accountability to Studio Managers, Studio Coordinators, and other Athletics &
Wellness leaders.
- Establish each Studio as a clearly defined business and member-experience platform with measurable
operating objectives.
- Set expectations for member satisfaction, participation, revenue, expense management, labor productivity,
retention, membership contribution, programming, and service quality.
- Recruit, select, coach, evaluate, develop, and retain highly capable leaders and technical professionals.
- Develop succession plans and strengthen internal leadership capability.
- Create a culture of collaboration rather than independent Studio silos.
- Encourage Studio leaders to develop programs and teams that become progressively less dependent upon
the leader as the primary service provider.
- Establish consistent operating disciplines while preserving the expertise and individual character of each
Studio.
- Hold leaders accountable for both business results and the quality of the human experience they create.
Effective: July 2026
Business & Financial Leadership
- Lead Athletics & Wellness as a collection of interrelated business units accountable for financial
contribution as well as member value.
- Develop annual budgets, forecasts, operating plans, labor models, revenue objectives, and departmental
priorities.
- Hold Studio leaders accountable for revenue, expenses, labor productivity, utilization, participation, and
operating performance.
- Analyze departmental and Studio performance and translate results into actionable strategies.
- Develop appropriate revenue opportunities through personal training, private instruction, specialized
programming, wellness services, events, clinics, workshops, and other experiences.
- Evaluate pricing, capacity, utilization, scheduling, and productivity to maximize both member access and
business performance.
- Identify underperforming programs and resources and implement corrective action.
- Coordinate capital, equipment, technology, vendor, and resource priorities with Finance and Club
leadership.
- Maintain the appropriate balance between profitability, access, member value, and luxury-level service.
Membership Growth & Retention
- Partner closely with Membership to establish Athletics & Wellness as a major driver of acquisition,
onboarding, engagement, retention, referral, and reactivation.
- Ensure Studio leaders understand their responsibility for membership growth and retention.
- Develop prospect experiences that demonstrate the breadth, sophistication, community, and personal
attention represented by LAAC Athletics & Wellness.
- Participate in prospect tours, presentations, demonstrations, orientations, and membership events where
executive involvement strengthens conversion.
- Develop onboarding strategies that connect new members quickly with appropriate Studios, programs,
instructors, trainers, communities, and Club experiences.
- Identify members with declining participation and develop appropriate outreach and re-engagement
strategies.
- Encourage cross-Studio participation and expose members to the complete breadth of the Club.
- Reinforce the principle that every member interaction can influence retention, referral, reputation, and new'member acquisition.
Nutrition, Lifestyle & Club Integration
- Work across Club departments to make wellness a broader component of the LAAC lifestyle rather than
something confined to fitness spaces.
- Partner with Culinary and qualified professionals on nutrition, hydration, healthy menu development,
performance foods, educational programming, and appropriate wellness products.
- Partner with Club Programming on speakers, workshops, wellness series, clinics, competitions,
demonstrations, community experiences, and educational programming.
- Partner with Marketing to communicate the Club’s Athletics & Wellness evolution, programming, member
stories, expertise, and new experiences.
- Partner with Membership on acquisition, onboarding, retention, referrals, and member engagement.
- Collaborate with Hotel Operations, Housekeeping, Engineering, Security, Food & Beverage, and other
departments to ensure a seamless experience encompassing arrival, activity, locker rooms, recovery, social
interaction, and departure.
Effective: July 2026
- Identify credible practitioners, organizations, brands, technologies, and outside experts capable of
enhancing LAAC programming.
- Ensure partnerships provide genuine member or Club value and do not simply provide outside businesses
access to the membership.
Social Connection, Community & Culture
- Recognize social connection and belonging as meaningful components of member well-being and actively
incorporate them into Athletics & Wellness programming.
- Use classes, Studios, competitions, clinics, clubs, workshops, and shared experiences to create
relationships between members.
- Develop environments where members feel comfortable participating regardless of experience level while
maintaining appropriately high standards.
- Encourage programming that supports personal accomplishment, curiosity, connection, restoration, and
enjoyment.
- Respect the diversity of members’ personal beliefs and approaches to well-being while creating appropriate
opportunities for mindfulness, reflection, and personal restoration.
- Ensure Athletics & Wellness contributes meaningfully to the broader energy, community, identity, and
culture of LAAC.
Club & Executive Leadership
- The Director of Athletics & Wellness is an LAAC executive first and is expected to support broader Club
management, events, member initiatives, and organizational priorities as required.
- Serve as an active member of the Los Angeles Athletic Club Executive Committee.
- Participate in Club strategy, budgeting, operating reviews, membership initiatives, capital planning,
programming, and organizational development.
- Think beyond departmental boundaries and take ownership of conditions that influence the member
experience regardless of where they occur.
- Maintain awareness of service, cleanliness, maintenance, safety, presentation, and operational standards
throughout the Club.
- Reinforce leadership behaviors of accountability, urgency, curiosity, collaboration, hospitality, innovation,
and continuous improvement.
- Serve as a visible ambassador for LAAC with members, prospects, employees, partners, and the broader
community.
QUALIFICATIONS
- Significant leadership experience in fitness, wellness, athletics, luxury hospitality, private clubs, resorts, or
a sophisticated membership environment.
- Strong preference for experience within an elevated luxury private club, resort, wellness destination, or
premium lifestyle organization.
- Professional certification in at least one recognized discipline such as personal training, Pilates, yoga,
strength and conditioning, or another relevant fitness or wellness modality.
- Broad working understanding of fitness, mind/body, recovery, nutrition, performance, wellness, and
emerging industry practices.
- Demonstrated intellectual curiosity and commitment to remaining informed about the continuing evolution
of health, fitness, and wellness.
- Strong appreciation for the physical, emotional, social, nutritional, restorative, and reflective dimensions of
contemporary well-being.
- Demonstrated judgment regarding appropriate professional boundaries and the use of qualified experts in
specialized areas.
- Experience leading multiple operating areas, managers, technical professionals, instructors, coaches, and
practitioners.
- Strong financial acumen, including budgeting, forecasting, revenue development, labor productivity,
expense management, and P&L accountability.
- Demonstrated understanding of luxury hospitality, personalized service, relationship-based member
engagement, and private-club culture.
- Proven ability to develop programs that increase participation, satisfaction, retention, and revenue.
- Strong membership-development and business instincts.
- Ability to critically evaluate new trends, technologies, practitioners, and partnerships.
- High emotional intelligence, cultural awareness, curiosity, discretion, and interpersonal sensitivity.
- Strong organizational, analytical, communication, leadership, and problem-solving skills.
- Ability to establish priorities, delegate effectively, coach leaders, manage multiple initiatives, and maintain
exceptional follow-through.
- Professional, confident, approachable executive presence.
- High attention to detail and an instinct for identifying service, programming, facility, or presentation
deficiencies before they affect the member experience.
- Comfortable moving between strategic executive leadership and direct engagement with members and
operations.
- Flexibility to work evenings, weekends, holidays, and Club events based on business requirements.
EXEMPLIFY OUR MERCURY RISING VALUES AT WORK AND DURING ALL OFFSITE WORK-RELATED EVENTS:
- Teamwork; Work collectively to realize goals that are greater than what you can achieve individually.
- Friendliness; create an authentic, welcoming environment for all patrons; be friendly, greet members with a
smile, give a sincere farewell, and use member’s name whenever possible.
- Health. Promote health by demonstrating a long-term and all-encompassing approach to health, which
integrates soundness of mind, body, and spirit.
- Heritage. Embrace the values and traditions inherited from the club founders.
- Strive for Wonderment. Create an ambiance of wonder for our members and guests by creating marvels and
unexpected joy in every club experience.
CONSISTENTLY ADHERE TO THE LOS ANGELES ATHLETIC CLUB CORE SERVICE STANDARDS:
- Exemplify high-quality hospitality by making every member, guest, and business partner feel welcomed,
valued, respected, and listened to; greet at every encounter, offer assistance to anyone who appears in
need, and escort individuals to correct destination.
- Take responsibility for maintaining an uncompromisingly clean Club; maintain your work area neat and
clean, clean after yourself in employee and member areas, be proactive in maintaining
- member areas neat and clean by performing minor clean up as needed (i.e., cleaning minor food and liquid
spills, storing forgotten exercise equipment, wiping equipment, etcetera); and promptly report needed
repairs, potential safety issues, significant cleaning jobs to housekeeping, cleaning, and/or engineering
department.
- Follow through with resolutions to problems from beginning to end; break away from your regular duties if
needed to follow through on resolutions.
- Be knowledgeable of Club information; maintain sufficient and updated information to be able to easily
answer questions from members and guests thoroughly from beginning to end.
- Practice personal hygiene: wear clean and pressed clothing, Club name tag, and proper uniform if required
by your position.
- Use proper and welcoming telephone etiquette; do not screen calls, answer calls by the 3rd ring, smile while
you speak.
- Reply to emails the same day you receive them.
- Anticipate and comply with member needs and record their preferences.
- Be an ambassador of the Los Angeles Athletic Club in and outside the workplace; always represent yourself
and the club professionally and with respect.
ENSURE A SAFE WORK ENVIRONMENT:
- Comply with the Company Health and Safety (H&S) processes while working on projects, initiatives, and
other work-related duties; perform job duties in a way that will not cause danger to self or others, or violate
local, state, federal, environmental regulations.
- Promptly correct or report any hazard, potential hazard, or unsafe work conditions to the Director of
Facilities, and/or People & Culture; wear protective equipment when required; ensure work location is kept
safe, clean, and organized.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those required to successfully perform the essential
functions of the position. Reasonable accommodations may be provided to enable qualified individuals with
disabilities to perform the essential functions.
- Work is performed throughout fitness, wellness, athletic, pool, recovery, locker room, office, dining,
event, and other Club environments.
- Ability to move extensively throughout the Club to observe operations, engage members, inspect
conditions, and participate in meetings and programming.
- Physical requirements may vary based upon professional certification and periodic participation in
classes, training, demonstrations, or activities.
- May require prolonged standing or walking, bending, demonstrating movement, and lifting or moving
equipment appropriate to Athletics & Wellness operations.
- Requires appropriate visual acuity, mobility, and ability to communicate effectively with members,
employees, and Club leadership.
Grooming & Professional Presentation
The Director of Athletics & Wellness is expected to maintain a polished, contemporary, professional appearance
appropriate to a senior executive within an elevated private athletic and social club. Attire and grooming should
accommodate the active nature of the position while consistently communicating quality, confidence,
professionalism, and attention to detail.
As the senior leader of Athletics & Wellness, the Director must set and personally demonstrate the standard for the
entire department. Personal presentation, communication, leadership behavior, facility presentation, member
recognition, and service execution should collectively reinforce the luxury-level experience expected throughout the
Los Angeles Athletic Club.
