Over the last 20 years, the Peabody Essex Museum (PEM) has distinguished itself as one of the fastest-growing art museums in North America. Founded in 1799, it is also the country's oldest continuously operating museum. At its heart is a mission to enrich and transform people's lives by broadening their perspectives, attitudes and knowledge of themselves and the wider world. PEM celebrates outstanding artistic and cultural creativity through exhibitions, programming and special events that emphasize cross-cultural connections, integrate the past and present and underscore the vital importance of creative expression.
PEM seeks a creative, strategic, and highly organized Content Marketing Manager to lead the development, coordination, and optimization of digital content and email marketing initiatives across the museum. Reporting to the Director of Marketing & Communications, the Content Marketing Manager oversees content strategy and production across a range of digital platforms, including PEM’s website, email marketing channels, and digital visitor experience tools. A central focus of this role is leading the museum’s email communications strategy, including audience segmentation, campaign planning, automation, testing, analytics, and optimization.
This role is responsible for developing audience-centered content and digital storytelling strategies that support visitor engagement, attendance, retail initiatives, and institutional visibility. The Content Marketing Manager collaborates across departments to ensure editorial coherence and alignment across PEM’s digital platforms while helping advance the museum’s broader strategic communications goals. The ideal candidate is a strong writer and editor with expertise in digital marketing and CRM-driven communications, a collaborative working style, and enthusiasm for museums, arts and culture, and public engagement. Key responsibilities of this role will include:
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Lead the museum’s email marketing strategy across departments, including audience segmentation, campaign planning, testing, automation, analytics, and optimization
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Manage the production, scheduling, distribution, and analysis of targeted email campaigns
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Support PEM Shop, Phillips Library, and Learning & Community Engagement teams with the strategy, production, and distribution of monthly and quarterly newsletters
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Design and build email campaigns within established templates while identifying and implementing evolving best practices in email marketing and digital communications
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Develop strategies to grow subscriber lists, improve engagement metrics, and support audience retention and conversion
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Write, edit, and develop content across museum digital platforms
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Collaborate with editorial and digital communications working groups to ensure consistency and alignment across museum channels
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Partner with Development Communications colleagues to align marketing and patron communications strategies
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Assist in the migration, integration, and optimization of backend systems supporting email marketing, website management, and digital visitor experiences
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Manage website content and publishing workflows within Craft CMS, including exhibition, event, collection, blog, and institutional pages
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Maintain internal and external communications calendars for digital campaigns and initiatives
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Support the ongoing editorial structure and content priorities of pem.org
The ideal candidate will have the following qualifications:
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Bachelor’s degree or equivalent combination of education and experience
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5–7 years of experience in digital marketing, editorial strategy, email marketing, or related communications roles
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Demonstrated experience developing and managing strategic email marketing campaigns and audience segmentation strategies
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Strong understanding of email marketing best practices, including accessibility, deliverability, analytics, A/B testing, and audience engagement
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Experience with CRM and email marketing platforms such as Tessitura, WordFly, Mailchimp, or similar systems
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Excellent writing, editing, and proofreading skills with exceptional attention to detail
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Familiarity with nonprofit and/or e-commerce email marketing strategies preferred
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Experience working within content management systems such as Craft CMS preferred
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Strong organizational, planning, and time management skills, with the ability to manage multiple priorities and deadlines
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Demonstrated problem-solving abilities and sound professional judgment
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Strong interpersonal and collaborative skills, with the ability to work effectively across departments and with external partners
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Ability to work independently while contributing to broader departmental and institutional goals
The hiring range for this role is $54,000 to $61,000 commensurate with experience.
PEM strives to create a community of belonging that draws upon the widest pool of talent, embracing individuals of all backgrounds, life experiences, and perspectives. We seek candidates who can contribute to helping us achieve our goals and encourage you to apply for our open positions identifying the contributions you can make.
PEM considers all qualified candidates without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, gender identity, sexual orientation, genetic information, pregnancy or pregnancy related condition or any other characteristic protected by law.
