Job Title: Senior Digital Specialist – Digital Insights
Department / Division Amway Brand / Marketing
Salary Range: $96,182 - $118,813
Location Ada, MI
*Note: This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote option
What we’re looking for:
The Senior Digital Insights Specialist is responsible for developing and advancing Amway's global digital measurement, analytics, and insights capabilities. This role transforms data from across the digital ecosystem into actionable insights that inform marketing effectiveness, customer and ABO engagement, and digital experience optimization.
Working across Digital Marketing, Technology, Data & Analytics, Customer Experience, and Market teams, this role connects data from web, mobile, CRM, SEO, social, content, and digital experience platforms to provide a unified view of performance and business impact. The role serves as a partner to stakeholders by delivering meaningful insights, identifying opportunities for optimization, and enabling visibility into digital performance across markets to enable data informed business decisions.
This position is responsible for establishing measurement frameworks, developing reporting solutions, supporting experimentation efforts, leading social and competitive intelligence programs, and helping teams access and apply insights through modern reporting means.
Key Responsibilities
Digital Measurement & Insights Strategy
- Lead the development of global digital measurement frameworks that connect marketing performance, customer engagement, and business outcomes.
- Define KPI models and success metrics aligned to enterprise priorities, including ABO engagement, customer experience, and digital ecosystem performance.
- Translate business objectives into measurable digital analytics and insights structures.
Establish standards for performance measurement, benchmarking, and insight generation across markets.
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Cross-Channel Analytics Integration & Data Layer Partnership
- Aggregate and connect data across web, app, CRM, SEO, paid media, social, and customer experience platforms to create a unified view of performance.
- Partner with Technology and Data teams on the design, implementation, and evolution of the digital data layer, including strategy and tracking standards.
- Ensure consistent data definitions, instrumentation standards, and measurement alignment across digital platforms and markets.
- Support the evolution of scalable data architecture that enables reliable reporting, attribution, and advanced analytics use cases.
Identify gaps in data capture and collaborate with Technology teams to improve data completeness, quality, and usability.
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Performance Reporting, Insights Experience & Enablement
- Develop and maintain reporting dashboards, KPI scorecards, and performance reporting frameworks.
- Deliver regular analysis of digital performance, highlighting trends, risks, opportunities, and optimization recommendations.
- Translate complex data sets into clear, actionable insights for Marketing, Technology, and Market stakeholders.
- Enable innovative and scalable ways for teams to discover, access, and interact with digital insights, including:
- Self-service insights dashboards and tools / Searchable insight libraries / AI-assisted insight discovery / Automated insight alerts, summaries, and performance narratives
- Improve the accessibility, usability, and discoverability of insights so that stakeholders across global markets can independently find and apply data to decision-making.
Support monthly and quarterly business reviews with performance storytelling and data-driven recommendations.
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Social, Brand & Competitive Intelligence
- Oversee social listening and competitive intelligence programs to monitor brand sentiment, category trends, share of voice, and competitor performance.
- Analyze market and customer conversations to identify emerging opportunities and risks.
- Integrate social and competitive insights into broader digital performance reporting and strategy development.
Provide continuous visibility into brand health and category dynamics.
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Experimentation & Optimization Insights
- Support testing and experimentation efforts across digital experiences, campaigns, CRM journeys, and content ecosystems.
- Analyze A/B tests and performance experiments to identify drivers of conversion, engagement, and retention.
- Provide insights that inform optimization of digital experiences and marketing effectiveness.
Establish best practices for experimentation analysis and learning documentation.
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Data Governance & Collaboration
- Partner with Technology, Data, and Analytics teams to establish governance standards for data quality, consistency, and integrity.
- Ensure alignment of measurement frameworks and data structures across global markets and digital platforms.
- Collaborate with Digital Operations, Marketing, and Market teams to embed insights into planning and execution.
Foster a culture of data-informed decision-making across the organization.
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Required Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.
- 6+ years of experience in digital analytics, marketing analytics, business intelligence, or digital insights roles within a large, matrixed organization.
- Strong experience with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Experience building dashboards and reporting systems using Power BI, Tableau, or equivalent tools.
- Strong understanding of digital ecosystems including web, CRM, social, SEO, paid media, and customer experience analytics.
- Familiarity with CMS, CRM, DAM, PIM, and AI-enabled marketing platforms from an analytics perspective.
- Experience supporting or defining digital data layer / tagging / tracking strategies in partnership with Technology teams.
- Experience designing self-service analytics, insight discovery systems, or AI-enabled reporting experiences.
- Experience with social listening, brand monitoring, or competitive intelligence tools.
- Proven ability to translate complex data into clear business insights and executive-level storytelling.
- Strong collaboration and stakeholder management skills across Marketing, Technology, Data, and global market teams.
- Experience designing KPI frameworks for enterprise-level digital ecosystems.
Knowledge of experimentation and A/B testing methodologies.
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Success in the Role
- Clear, unified view of global digital performance across all channels and markets.
- Trusted and scalable digital measurement frameworks
- Strong data foundation enabled through consistent data layer, tagging, and tracking standards.
- Easy, intuitive, and scalable access to insights through self-service, search, or AI-enabled discovery.
- Actionable insights that improve engagement, conversion, and customer experience outcomes.
- Increased effectiveness of digital marketing and content through insight-driven optimization.
- Enhanced visibility into brand health, market trends, and competitive dynamics.
- Demonstrated business impact and value realization from digital marketing and digital experience investments.
- Strong alignment between data insights, strategy, and execution across Marketing, Technology, Data, and Market teams.
Recognition of Digital Insights as a trusted, accessible, and intelligent source of truth for digital performance and decision-making.
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Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
