Organization: Greenville Swamp Rabbits
Location: Greenville, SC
Job Title: Manager of Social Media
Department: Fan Experience
Reports To: Senior Director, Fan Experience
Company Information: Based outside of Charlotte, N.C., Spire Sports + Entertainment is bolstered by principled employees with decades of collective experience in brand consulting, celebrity representation and career management, business development, sponsorship placement and program management, event activation, hospitality, media relations, social media support and strategic consulting.
Spire Sports & Entertainment is a diversified sports and entertainment organization that pushes the boundaries of traditional marketing to foster business growth in the rapidly changing modern era. Having acquired the Greenville Swamp Rabbits of the ECHL in March of 2020, the organization has seen tremendous growth in all areas of business development, highlighted by multiple league recognitions and awards for internal and external success in the ECHL.
As an organization we continue to strive daily to work and live by our core values of what it means to be a RABBIT:
R – Relentless
A – Accountable
B – Believe
B – Bold
I – Intentional
T – Team-first
Position Summary:
The Greenville Swamp Rabbits are searching for a highly motivated individual to serve as our Manager of Social Media. This position will be responsible for our digital presence, connecting the team with our passionate fanbase, and will serve as the digital voice of the team.
The Manager of Social Media will be responsible for maintaining brand consistency of the team across all social media platforms, ensuring a clean, professional, and polished presence while engaging fans to drive interaction and response.
Responsibilities of the position will include content scheduling, real-time coverage of team games and events, and constant collaboration with all members of the Fan Experience Department to drive engaging promotional campaigns around all team activities.
Key Responsibilities:
- Brand Voice & Strategy: Maintain, grow, and enforce a consistent and engaging brand voice across all social media channels (including but not limited to X/Twitter, Instagram, Facebook, TikTok, and LinkedIn).
Content Calendar Management: Develop, schedule, and maintain a comprehensive creative content calendar ensuring a balanced mix of team news, interactive content, community highlights, sales opportunities, and corporate partner integrations.
- Game Day & Event Coverage: Provide live, dynamic coverage of all home games and major team events. Capture and distribute real-time moments, highlights, and behind-the-scenes content to bring our message to engaged fans.
Promotional Campaign Coordination: Partner with the Fan Experience team to digitalize and distribute marketing campaigns about ticket sales, theme nights, merchandise drops, and community relations initiatives.
Creative Content Creation: Collaborate with graphic designer, content creators and video production staff. Independently capture quick-turnaround photo/video assets and ensure visual content is optimized for each specific platform.
Analytics & Reporting: Track, analyze, and report on social media performance metrics (engagement, growth, reach). Use these insights to continually refine strategy and maximize digital ROI.
Community Management: Monitor social channels, interact with fans in the comments and direct messages, and foster an entertaining and informative online community for our fans.
Qualifications:
- Experience: 1-3 years of experience managing social media platforms, preferably within sports, entertainment, or a fast-paced agency environment.
Platform Expertise: Deep understanding of current social media landscapes, algorithms, trends, and best practices across all major platforms.
Communication Skills: Exceptional copywriting, editing, and storytelling skills with the ability to blend professional brand standards with engaging, fan-friendly humor and tone.
Technical Proficiency: Experience with social media management and scheduling tools. Basic proficiency in the Adobe Creative Suite (Premiere, Photoshop) or mobile editing apps for quick-turn content is highly preferred.
Flexibility: Ability to work a non-traditional schedule, including nights, weekends, and holidays aligned with the team’s game and event schedule.
Team Player: Strong organizational and collaborative skills to thrive within the fast-paced, high-energy environment of a sports front office.
Key Competencies:
- Digital Storytelling & Copywriting: The ability to craft compelling narratives and write copy that hits the exact right tone for sports fans—balancing professional brand standards with timely humor, pop culture relevance, and high-energy excitement.
Agility & Quick-Pivot Thinking: Thrives in a fast-paced environment; capable of editing video, capturing content, and publishing accurate updates in real-time under tight deadlines (especially during live game-day operations).
Creative Trend Adaptation: A strong pulse on internet culture, short-form video trends (TikTok/Reels), and platform algorithm shifts, with the ability to translate those trends into relevant content for a sports brand.
Cross-Functional Collaboration: Ability to work seamlessly across departments (Game Operations, Ticket Sales, Merchandise, and Corporate Partnerships) to ensure all organizational priorities are effectively supported on social media.
Data-Driven Mindset: The ability to look past traditional metrics like likes and views, analyzing audience engagement data to identify what content truly resonates and drives business results, including ticket sales and attendance.
- Organization & Detail Orientation: Strong project management skills to juggle a high volume of assets, ensure sponsor deliverables are met exactly as contracted, and maintain an error-free, highly structured content calendar.
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Why Join Us?
Be part of a Community-First organization, where taking Ownership of your Role is the Standard. We strive to be a Polished, Professional and Clean brand that continually elevates the bar on creativity.
This is an opportunity to shape the future of fan engagement and build lasting relationships with one of the most rapidly growing, passionate fan bases of AA Professional Hockey, in an elite, prospering market.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
