The Regional Account Director (RAD) role is primarily a client-facing field position. RADs demonstrate expertise in developing and executing data-driven digital marketing strategies and provide the highest level of customer service, working closely with our automotive dealer clients to provide consultative marketing assessments and offer comprehensive marketing solutions.
RADs strive to become a partner of the dealership by helping to effectively implement an intelligent marketing strategy that helps dealers sell, service and retain more customers for less cost and expand a dealership’s revenue opportunities.
This is a full-time, salaried, remote field position serving the greater NORTHEAST market area. The ideal candidate is located in Albany, NY, Hartford or New Haven, CT, Springfield or Worcester, MA, or immediate surrounding area with ready access to national airport and ability to travel across regional markets.
RESPONSIBILITIES
RADs are responsible for the initial launch of Team Velocity products, services, and overall strategy with new clients, as well as the management and retention of existing clients. RADs provide digital marketing strategy, website & lead performance optimization, analytics & reporting, and additional in-store training to help dealers achieve sales and service objectives.
RADs are proficient in building comprehensive, performance-based digital marketing strategies. RADs closely monitor and report on client campaign effectiveness utilizing proprietary company technology platforms and work closely with the Client Services and Production Teams to ensure all campaign deliverables are accurately executed on deadline and all projected revenue is accounted for each month.
ADDITIONAL RESPONSIBILITIES
- Must learn and become fully knowledgeable on all company products and service solutions within the first 90 days of employment
- Review KPIs, cost per lead, traffic, engagement, and sales attribution
- Present performance reports to dealers with actionable insights
- Adjust strategy based on results
- Work well as a team player and independently
- Strive to maintain and uphold all internal processes and procedures
- Take own initiative to improve tasks and meet company goals
- Work well under pressure
- Detail-oriented, punctual, and have a professional demeanor
IDEAL CANDIDATE BACKGROUND
You have advanced proficiency in end-to-end digital marketing strategy development and optimization as an: OEM Regional Representative, Automotive Dealership in-house Marketing, Automotive Advertising Agency, or Automotive Industry Vendor for Multichannel Marketing Solutions.
REQUIREMENTS
- Bachelor’s Degree
- A minimum of 3-5 years' professional automotive digital marketing experience, specifically in a consultative, account management, client retention, and/or client-facing role
- Direct experience with Automotive Digital Marketing, Automotive Ad Agency, Automotive Media, and/or Automotive Retail
- Demonstrated expertise in developing and executing data-driven digital marketing strategies
- Experienced in crafting automotive digital strategies across website optimization, paid media, and lead conversion
- Ability to travel (local, regional, national)
- Excellent verbal and written communication skills
- Superior relationship-building skills
- Organization and ability to multitask in a fast-paced environment
- Excellent follow-up and follow-through
- Proficient in Microsoft Office (PPT, excel), Salesforce, CRM systems, Google suite
COMPENSATION
The RAD role offers a highly competitive compensation package designed to reward performance and growth. The role offers a base salary plus uncapped commission and bonus opportunities, with on-target annual earnings of up to $190,000. Top-performing RADs who excel in building strong client relationships and driving retention are generously rewarded. Company benefit offerings include medical, dental, vision, wellness, 401(k), and more.
NEXT STEPS
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.
ABOUT TEAM VELOCITY
Team Velocity is a SaaS technology provider serving the automotive industry. We provide an omni-channel marketing automation platform and retailing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.
Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to the final transaction.
Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.
