Job Title: Media & Communications Specialist
Pay Rate: $26.44 per hour
Location: Hanford, CA
Program Name: ARCH
Status: Part-time, non-exempt
Avg Hours per week: 20 (50% FTE)
JOB SUMMARY:
The California Health Collaborative is seeking a Media & Communications Specialist to support the marketing activities of the Advancing Resources for Community Health (ARCH) Project. With support from the Project Director and Program Manager, the Media & Communications Specialist will lead the planning, creation, and implementation of print, digital, broadcast, and social media direction of the project. The ARCH Project aims to increase education and awareness of behavioral health and substance use prevention across Kings County. This position is primarily responsible for developing program messaging, maintaining a media presence, implementing marketing and advertising strategies to promote health and education, and tracking media analytics.
ESSENTIAL FUNCTIONS:
- Collaborate with ARCH team to develop, implement, and monitor media, advertising, and communication campaigns through online, print, and/or broadcast, to support program activities, events, and objectives.
- Identify marketing and social media trends relevant to underserved communities in Kings County and implement strategies to engage community members and partners.
- Manage multiple social media platforms to drive growth of program audiences and raise awareness of program services.
- Design social media posts, educational materials, marketing flyers and pamphlets for program activities.
- Develop a media schedule/content calendar and communicate plans with the team to gather their ideas and input on content ideas.
- Serve as program media liaison to coordinate with media and/or marketing companies to promote program activities, goals, and objectives.
- Attend community events with program staff to promote the program, provide education, take videos and photos, and develop media content for the program.
- Conduct listening sessions or focus groups with county residents to collect feedback and determine proper direction for media campaigns.
- Lead the development of press releases and media coverage of program activities.
- Build long term relationships with online influencers, community organizations, and various stakeholder groups.
- Performs other duties as assigned.
Cross-Program Collaboration
Collaboration across CHC programs to increase awareness of CHC services, promote CHC-branded programs and standardized referral pathways, and consistently utilize CHC’s online referral asset (including the CHW Navigation hub and related support programs) to strengthen access, coordination, and continuity of care.
External Awareness & Representation
Proactively promote CHC priorities, programs, and referral assets to all external stakeholders—including enrollees, partner organizations, and community entities—to eliminate fragmentation, prevent missed referral opportunities, and ensure consistent awareness and utilization of CHC services.
Professionalism & Virtual Etiquette
Employees are expected to maintain a professional and business-appropriate appearance and conduct during all work-related interactions, including virtual meetings.
The employee is required to have their camera turned on and remain visibly present during all company business meetings conducted through Teams, Zoom, or other approved virtual meeting platforms unless otherwise authorized by management due to exceptional circumstances.
Employees participating in virtual meetings must present themselves in a professional manner consistent with workplace expectations, including maintaining appropriate attire, a professional appearance, and a distraction-free environment suitable for business communications.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to fulfill each essential duty satisfactorily. The qualifying requirements listed below are representative of the knowledge, skill, judgment, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
REQUIRED EDUCTION AND/OR EXPERIENCE:
Education and experience requirements are a Bachelor’s degree in Communications, Journalism, Marketing, Graphic Design, or a related field, and a minimum of two years of experience performing duties related to the essential functions of the position; or an equivalent combination of education, professional experience, and/or lived experience. Relevant experience may include content creation, graphic design, social media marketing, and development of public health messaging.
WORK ENVIRONMENT
Work will be performed in a variety of settings, including office environments, community centers, schools, partner agencies, outdoor venues, and event locations which may involve exposure to varying weather conditions, temperature changes, noise levels, and large crowds.
Physical demands will include sitting, bending, lifting up to 25 pounds, driving and walking.
Regular local travel is required to support community engagement efforts, including attendance at community events, outreach activities, partner meetings, health fairs, presentations, and other public-facing functions throughout the service area. Travel is expected to comprise approximately 40% of work time and may occur during evenings and weekends as needed to support program objectives. Occasional overnight travel may be required for trainings, conferences, or special events.
OTHER KNOWLEDGE/SKILL/ABILITIES
Ability to follow verbal and written instructions accurately.
Ability to document and summarize project activities in clear, concise written formats.
Ability to share updates and observations during team meetings to support program improvement.
Ability to communicate effectively with program staff, participants, parents, and community partners in culturally diverse settings, conveying information in a clear and accessible manner.
Bilingual skills in Spanish/English preferred.
Proficient in Microsoft Office, Canva, Adobe Acrobat, and other relevant software programs.
A valid California Driver’s License, reliable transportation, and current vehicle insurance.
California Health Collaborative is an equal opportunity employer. We comply with federal and state disability laws and make reasonable accommodations for applicants and candidates with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact Human Resources at [email protected]. 