Job Purpose
The Manager, Brand and Marketing is an experienced corporate branding and marketing professional who leads and supports LT’s three-person Brand and Marketing team. This role has two primary functions: leading the top-of-the-funnel marketing efforts of LT to support program recruitment, and leading, developing, and working with a team to execute aligned brand strategies across LT’s entire portfolio of facilities, programs, and services. The Manager provides direct supervision to teammates in Graphic Design, Social Media, and Multimedia, and is responsible for fostering an environment that values creativity, innovation, positivity, and inspiration. This role requires a strong relationship builder who deeply collaborates both within the department and across functional areas, and who brings exceptional organizational and project management skills, outstanding professional judgment and discretion, and the ability to work collaboratively and effectively with cross-functional teams in a fast-paced environment.
Essential Responsibilities
Branding
- Alongside the Managing Director of Strategy and Communication, develop and implement branding strategies to ensure a cohesive, unified LT brand.
Marketing
- Alongside Program Leadership, develop effective marketing recruitment campaigns to generate awareness and interest in LT, leading to enrollment in programs.
Digital & Social Media Strategy
- Oversee the development and execution of digital and social media strategies that increase engagement with LT’s audiences and amplify the organization’s impact.
Content Creation & Oversight
- Supervise the creation of high-quality content for various platforms, including email, digital, and broadcast marketing.
Team Leadership
- Manage and support a team of three, fostering professional growth and ensuring high performance.
Other duties
- Contribute to the Trust’s success by accepting new assignments, helping team members, learning new skills, and striving to improve team and organization results.
Qualifications
Minimum qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
- A minimum of three years of experience in marketing, advertising, communications, or a related field.
- A minimum of three years of people management experience.
- Exceptional written and verbal communication skills, strong strategic thinking, and proficiency.
- Experience working in a Mac environment preferred.
- Passionate about LT’s mission, adaptable, and able to thrive in a collaborative environment.
Job Competencies
- Strategic & Critical Thinking: Critical and strategic thinker who is intellectually curious and detail-oriented.
- Cultural Fit: Strong personal fit with and alignment to LT’s organizational culture.
- Visibility & Presence: Comfortable in a highly visible internal role, serving as the “face” of the team.
- Flexibility & Customer Service: Flexible and solutions-oriented, taking a strong customer-service approach to working with fellow LT teammates.
- Project Management: Able to work across multiple projects simultaneously on tight and/or competing deadlines.
- Communication: Communicates effectively both internally and externally.
- Team Orientation: Strong team orientation and interest in supporting the mission of the Trust.
Organization Competencies
- Alignment with Queen’s legacy: Understanding and appreciation of Queen Liliuokalani’s story, her legacy, and Hawaiian culture is foundational to staff’s commitment to working with our Hawaiian children, families, and communities. Demonstrates respect for and appreciation of Hawaiian values, history, and culture, understanding its implication in one’s work, fostering meaningful relationships, and embracing the community served.
- Hoʻomau i ka ʻImi Naʻauao (Continuous Learning and Improvement): Committed to creating and reinforcing an environment of continuous learning and improvement.
- Hoʻike i na Manaʻo Pono (Effective Communication): Communicates with those we serve and each other in a consistent manner that results in mutual understanding, harmony, and action.
- Noʻonoʻo loi (Critical Thinking and Problem Solving): Actively and skillfully understands, conceptualizes, applies, analyzes, synthesizes, and/or evaluates information and develops and supports fact-based analyses and recommendations.
- Hoʻokumu aʻe or ʻImi hakuhia (Innovation): Identifies and integrates creative ideas into new or existing services and promotes effective problem-solving.
- Pilina Hoʻohana a me ka Hana Hilinaʻi (Building Relationships and Creating Trust): Manages relationships to create optimal opportunities and move the organization forward.
- Alu Like i ka Hana (Teamwork): Works cooperatively and collaboratively with others throughout the organization in alignment with the organization’s objectives.
- Hoʻonui i ka ʻIke (Capacity Building): Encourages personal growth by exhibiting trust and a belief in the capacity of others.
Travel Requirements
- Ability to travel to kīpuka and other locations, both in and out of state, as required for meetings, conferences, trainings, and events.
Mental and Physical Demands
Ability to lift 25+ pounds. Requires sitting indoors for extended periods of time. Ability to work weekends when needed.
Terms and Conditions of Employment
As a condition of employment, employee will be subject to LT’s policies and procedures. This position is required to be in office a minimum of four days per week.
Job Title: Manager, Brand and Marketing Reports to: Managing Director, Communications and Strategic Partnerships
FLSA Status: FT; Exempt Aligned Executive: President and Chief Executive Officer
Kīpuka: Liliʻuonamoku Department: Communications and Strategic Partnerships
Liliʻuokalani Trust is an Equal Opportunity Employer. We strive to recruit, train, and retain innovative talent from a diverse candidate pool. All employment decisions will be based on merit, competence, performance, and business needs. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or expression, religion, ancestry, genetic information, citizenship, marital/civil union status, arrest and court record, domestic or sexual violence victim status, credit history, disability or veteran/military status or other applicable legally protected characteristics.
