About the Company
PayRange is a leading fintech and mobile commerce platform transforming the unattended retail industry through innovative payment and technology solutions. Our platform enables consumers to make seamless mobile and cashless purchases across vending, laundry, amusement, coffee, and other self-service environments. With a growing global presence across North America, Europe, and Asia, PayRange is helping modernize everyday transactions while powering a connected ecosystem for operators, partners, and consumers.
At PayRange, you'll have the chance to help shape a category-leading platform that millions of people rely on every day—and to make a meaningful impact as we continue our rapid growth.
About the Role
We’re
seeking a highly skilled and strategic Content Creation & Social Media Manager to help lead and scale our brand's presence across all social platforms and digital channels. This role is responsible for content strategy, executionand performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.
This role is responsible for developing compelling content, driving brand storytelling, and maximizing content distribution across organic and paid platforms to position the company as a trusted voice in the self-service and cashless payments industry.
You will lead a small in-house content team and drive the development and execution of a content strategy that increases social media engagement and audience growth, strengthens a differentiated brand presence across key channels, and delivers high-quality content across social media, SEO, video, and thought leadership programs. A key objective of the role is to position the company and its executives as trusted industry voices while delivering measurable improvements in reach, share of voice, and audience engagement.
This role is both strategic and hands-on, combining content strategy, team leadership, and execution oversight.
This person will be accountable for:
Key Responsibilities
Content Strategy, Planning & Execution
- Develop and own the overall content strategy across digital channels, aligned with brand and business goals.
- Create and coordinate high-quality content, including posts, videos, graphics, stories, and thought leadership pieces.
- Translate company initiatives, products, customer stories, and events into engaging social content.
- Lead the planning and execution of content calendars across social media, blog, email, and publications.
- Ensure consistent storytelling across all customer-facing channels.
Team Leadership
- Manage and mentor a small content team.
- Oversee content quality, consistency, and timely delivery across all formats.
- Coordinate internal and external contributors where required.
SEO & Organic Growth
- Own SEO strategy including on-page and off-page optimization.
- Improve organic visibility and search rankings across key industry topics.
- Ensure content is optimized for discoverability, relevance, and conversion.
Thought Leadership & Brand Building
- Build the brand’s presence as a thought leader in the industry through social media presence, blogs, reports, webinars, and podcasts.
- Develop and execute customer testimonial programs, including video storytelling and case studies.
- Lead webinars, podcasts, and other long-form content initiatives.
Social Media Strategy & Growth
- Develop and execute a social media strategy aligned with marketing and business goals.
- Grow audience, reach, and engagement across priority platforms (LinkedIn, Instagram, Facebook, X, YouTube, etc.).
- Oversee social media strategy, publishing, and performance tracking.
- Improve consistency, quality, and engagement across all social platforms.
- Drive influencer collaborations and brand partnerships where relevant.
- Ensure structured reporting and insights from social media performance.
Social Listening and Reputation Management
- Monitor industry trends, competitor activity, and audience sentiment.
- Identify opportunities and proactively manage brand reputation.
- Escalate and manage potential social media issues or crises.
Community Strategy & Leadership
- Own the company's community engagement strategy, building active and valuable communities around our products, customers, and industry verticals.
- Provide
rules of engagement to the Community Coordinator responsible for Facebook Groups and community engagement activities.
- Drive initiatives that increase community growth, member participation, customer advocacy, and retention.
- Create scalable programs such as customer spotlights, ambassador programs, user-generated content campaigns, and community events.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 5–8 years of experience in content marketing, social media management, or digital marketing, with a proven track record of growing brand awareness and engagement.
- Experience in B2B technology, fintech, payments, SaaS, or related industries is preferred.
- Strong copywriting, storytelling, and editorial skills, with the ability to translate complex topics into compelling content.
- Experience creating and managing a variety of content formats, including social posts, blogs, videos, customer stories, and executive thought leadership.
- Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
- Understanding of current trends, and platform nuances
- Demonstrated experience developing and executing content strategies across multiple platforms, including LinkedIn, Instagram, Facebook, YouTube, and emerging channels.
- Proficiency with social media management, analytics, and content planning tools (e.g., Sprout Social, Hootsuite, Buffer, HubSpot, Google Analytics, or similar platforms).
- Working knowledge of SEO principles and content optimization best practices.
- Strong analytical skills with the ability to interpret performance metrics and optimize content based on data and insights.
- Experience managing content calendars and overseeing multiple projects in a fast-paced environment.
- Familiarity with paid social media campaigns and audience targeting is an asset.
- Knowledge of AI-powered content creation and productivity tools is highly desirable.
- Excellent communication, project management, and stakeholder management skills.
